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June 17, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Polaroid Kids & Suncovers
Adlens: Sundials

SECOND LOOKS

A&A Optical: Roxy & Quiksilver
Ogi: 9200 Series
Charmant: Esprit

ALSO NEW

Luxottica

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LAUNCHES

Safilo Adds Polaroid Suncovers and Kids Collections

 
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Quick Take: Safilo has expanded their Polaroid sun collection with the launch of the Suncovers and Kids collections.
Wearer: Polaroid Suncovers are designed to fit over prescription frames; while the Polaroid Kids collection is for active kids.
Specifics: Polaroid Suncovers are available in six styles, three for men and three for women. Each pair features Polaroid’s premium polarized UltraSight lenses which offer 100 percent UV400 protection, glare free vision and day long comfort. For the Kids collection, Polaroid is offering six sunglass styles, one for girls, one for boys and four unisex styles. The line of acetate sunglasses offers 100 percent UV400 protection against UVA, UVB and UVC rays and Polaroid polarized gray lenses that block out virtually 100 percent of glare.
Selling Points: Each Suncover comes with a zippered case and cleaning cloth. Available P.O.P. for the collection includes an eight-piece display, counter cards, brochure, digital brochure and poster. The Kids collection is equipped with lenses that are durable with a strong, scratch resistant coating and shock absorption to withstand impact and protect the eye. The styles use allergy free materials and feature adjustable temple tips to fit a child’s face and lifestyle. Each Kids frame is packaged in a soft pouch with a cleaning cloth and the collection is supported by a 12-piece display, counter cards, brochure, digital brochure and poster.
Price Guide: $$
www.safilo.com

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Adlens Releases Sundials Adjustable Focus Sunwear

 
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Quick Take: Adlens is launching Sundials, a line of adjustable focus sunwear.
Wearer: Sundials are designed for people who do not usually buy optical sunglasses. They can be used in various types of situations during outdoor activities or on vacation, Adlens said.
Specifics: Adlens offers Sundials in four styles, including an all-black frame or black with pink, green or blue temples. Sundials are built on the same Alvarez lens technology as Adlens’ award winning Adlens Adjustables. Each lens is comprised of two wave-shaped plates that can glide across one another altering the power of each lens. The instantly adjustable sunwear, featuring stylish dark lenses with UVA/UVB protection, can correct over 90 percent of spherical errors (lens power -6 to +3.5 diopters), according to Adlens.
Selling Points: Adlens Sundials are the ideal product for active people who require a dynamic product to suit their lifestyle, according to the company. They represent an exclusive adjustable sunwear product, increasing the existing range of Adlens variable focus eyewear and creating new opportunities for Adlens to grow into new markets, the company said.
Price Guide: $$
www.adlens.com

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SECOND LOOKS

A&A Unveils New Roxy and Quiksilver Styles

 
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Quick Take: A&A Optical has released new styles from global surfing brands Roxy and Quiksilver.
Specifics: Two new optical styles for girls from Roxy and two for guys from Quiksilver.
Selling Points: Roxy eyewear features graphic variations of the iconic Roxy signature, playful colors and contemporary details in trend setting shapes. The ERGEG03000, a modified oval frame, merges contrasting colors with each style embodying a different unique design. All colors feature the Roxy metal name plate and etched temples. The two tone ERJEG00008 is a metal frame embellished with engraved Roxy art. Quiksilver eyewear offers sporty, contemporary and retro looks infused with Quiksilver’s adventurous, board riding heritage. An acetate style for the younger set, the EQBEG03000, features colorful laser tags on the temples paired with a modified rectangle front, while the EQYEG000006 features a metal front and acetate temples. Merchandising materials for both brands include a logo plaque, display and counter card.
Price Guide: $$
www.aaopticalco.com

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Ogi Intros the 9200 Series of Combination Frames

 
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Quick Take: Ogi Eyewear has introduced the 9200 series, a collection of combination materials for a sleek and confident look.
Specifics: Available in four styles, the 9202, 9203, 9204 and 9205, each frame features a combination of metal and acetate.
Selling Points: The 9202 and 9203 are rounded, feminine shapes in chic color combinations, while the 9204 and 9205 showcase more masculine color tones and rectangular lens shapes. The new 9200 series pairs acetate fronts in versatile shapes with matching colored metal temples in a large array of colors spanning from vibrant cranberry reds and violets to nature-inspired browns and blues. Ogi Eyewear counter displays, logo blocks and large window banners are available for marketing purposes.
Price Guide: $$$
www.ogieyewear.com

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Charmant Presents New Esprit Optical Styles

 
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Quick Take: Charmant has added new styles to the Esprit Eyewear collection.
Specifics: Two new optical styles for women, the ET17434 and the ET 17435.
Selling Points: Inspired by the essence of the brand, new Esprit eyewear for women combines the classic template with crisp catwalk nuances. Contemporary frame styles are infused with the new season’s color and textural inspirations. Trendy hues are revealed in attractive solid and transparent shades, layered mixes or dual toning. Profiles are enhanced by decoratively studded or colored temples. The ET17434 is a bold rectangular frame that shows off color interplay of transparent and solid acetate tones with linear studding along the temples; while the ET17435 features a monotone frame front paired with patterned temples.
Price Guide: $$
www.charmant.com/us

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ALSO NEW

Marchon Debuts the G-Star Foldable Sunglass

Marchon has introduced two new “compact concept” G-Star folding sunglass frames. The GS108S, the Compact Faeroes, is a foldable style in a square aviator shape. It features a metal front, slim metal temples, signature G-Star screws at the hinge and rubber temple tips with G-Star logo and cut out. The GS612S, the Compact Dexter, is a squarely shaped style with flat lenses, featuring a laser engraved G-Star Raw logo encased in a fat acetate frame. Flash metal inserts of the G-Star 1 logo wrap around the end piece onto a tapered temple. www.marchon.com

Westgroupe Adds Style to Kliik Collection

Westgroupe has added a new style to the Kliik Collection. The K-517 is a combination frame constructed with a TR-90 front with nose pads and stainless steel temples making the frame ultra-light and comfortable to wear. The K-517 is available in four gradient colors; burgundy pink, brown orange, grey aqua and violet chartreuse and in size 49-19-140. Adding extra interest to the frame’s front is a classic polka dot pattern that gives it a fun and feminine feel with a retro vibe. www.westgroupe.com, or in the Western U.S., www.classique-eyewear.com

Costa Offers New 2014 Limited Edition Styles

Costa has released five new limited edition frame options to select sunglasses for 2014. These vibrant, colorful styles are available in limited quantities. New frame color choices include a red-to-orange ombre called matte sunset fade and a fading blue called matte Caribbean fade. The new colors are available on the Caballito, Cut, Cat Cay and Prop styles. The Cut and Prop are also new with the matte Tortuga fade, featuring a gradual tortoise-to-green frame. Additionally, the new lightweight, semi-rimless Austin style is offered for a short time in the Realtree AP Pink camouflage pattern. The opaque matte crystal with blue trim limited edition frame color gives the Blackfin, Corbina, Saltbreak and Zane a whole new look as well. www.costadelmar.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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