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June 24, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Tura Legends
VSP: Unity CVxpression

SECOND LOOKS

Safilo: Carrera
Randolph Engineering: Made in Mass. Collection

READERS/ACCESSORIES

McGee: Vera Bradley Readers

ALSO NEW

Luxottica

dpg

LAUNCHES

Tura Launches the Legends Collection

 
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Quick Take: Tura Inc. has debuted the Tura Legends Collection, a series of retro-inspired ophthalmic and sunglass frames that pay homage to the brand’s history.
Wearer: "The Legends Collection reminds our customers of Tura’s fashion eyewear heritage, and it further reinforces our position as a leader in this category," said Jennifer Coppel, vice president of brand management. "While the frames are vintage-inspired, each one is updated to suit the lifestyle of today's Tura woman."
Specifics: Tura’s “Legends Collection” includes 10 new designs with three Limited Edition frames, which will be individually numbered.
Selling Points: Revamped from the company’s vault with a modern edge, the Legends Collection offers luxurious elegance for today’s sophisticated woman. This collection features rich enamels, Swarovski crystals, gold and silver leaf inlay and jewelry-inspired temples using only hand-set applications. All styles are made in Europe or Japan and feature the highest quality materials, trendsetting shapes and designs. Tura’s Limited Edition model R610 comes with an exclusively designed vintage inspired bangle and pendant with 18K gold plating available to customers with qualifying orders. Marketing materials are available that capture Tura’s desire to create living legends from the company’s archives by showcasing vintage frames as inspiration for the new designs.
Price Guide: $$$-$$$$$
www.tura.com

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VSP Adds Personalized Digital Computer Lens to Unity

 
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Quick Take: VSP Optics Group is adding a personalized, digital computer lens to its Unity line.
Wearer: “Our newest lens design is the result of years of input from practices and patients,” said Dave Delle Donne, vice president of business development with VSP Optics Group. “Unity CVxpression provides a flexible solution that can be personalized to fit individual patient needs based on their daily activities.”
Specifics: The new lifestyle lens, Unity CVxpression is customizable, offering three distance options — 4, 6 or 12 feet — to ensure the best optics for every patient need.
Selling Points: The Unity CVxpression lens design incorporates Cascade Technology which unifies a unique, front-surface, variable base curve with Unity’s newest backside freeform design. Combined with a patient’s position-of-wear measurements, Unity CVxpression provides intrinsic power enhancement to deliver power where it is needed most. A fully compensated prescription also ensures enhanced visual performance and quick patient adaptation. Unity CVxpression lenses are available exclusively to private-practice eye doctors. All three lens distances are available for a broad range of prescriptions, materials and options within the Unity portfolio.
Price Guide: $$$$
www.vspopticsgroup.com/unity

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SECOND LOOKS

Safilo Debuts Latest Carrera Icon Styles

  
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Quick Take: Safilo celebrates the iconic glasses of its Carrera eyewear collection with the re-editions of the Champion and Carrera 6000 sunglasses.
Specifics: These two models from the brand made history and now both are offered in a new metal version.
Selling Points: The brand’s iconic aviator models, which have been showcased in countless ways – featuring a variety of materials, colors and detailing – over the past seasons are now presented with ultra-flat, slim profiles for Spring/Summer 2014. The new Carrera Champion/MT sunglasses are an inspired blend of metal and stainless steel, for lightweight feel and comfort. Satin finishes and mirrored lenses complete the look. The Carrera 6000/MT, with their distinctive wavy temples and unmistakable rectangular front, are reinterpreted in a new, high-tech version featuring an avant-garde design, bright color palette and a stainless steel frame for an ultra-lightweight feel.
Price Guide: $$
www.safilo.com

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Randolph Engineering Bows ‘Made in Mass.’ Styles

 
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Quick Take: Randolph Engineering, Inc., known for its Made in the USA eyewear and classic designs, has launched new ophthalmic frames as part of their “Made in Mass.” Collection.
Specifics: Available in a variety of polished finishes, the six new styles are named after Massachusetts towns and are part of the company’s new 2014 styles.
Selling Points: “We are excited to release these six new hand-crafted styles to our growing optical line,” said Ekene Ofodile, senior vice president of marketing and sales at Randolph Engineering, Inc. “The Avon, Carlisle, Dalton, Holyoke, Newbury and Quincy are named after towns located in Massachusetts to showcase our pride for the state in which our products are made.” All six styles feature skull temples and a few of the available metal finishes that appear in the collection are rhodium, black nickel, bronze aged polished, champagne polished, smoked nickel chrome satin, silver antique, bronze antique, black nickel polished, rose gold satin, nickel satin, copper aged antique, silver satin and silver aged antique, for a deep selection of metal finishes.
Price Guide: $$-$$$
www.randolphusa.com

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READERS/ACCESSORIES

The Latest Vera Bradley Readers from McGee

 
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Quick Take: The McGee Group has added new reader styles and patterns to the Vera Bradley Readers collection.
Specifics: Classic favorites return in Vera Bradley’s latest colors with a new addition joining the mix with the Jackie, Annette, Monica and Phyllis, which combine bold colors and classic eyeshapes.
Selling Points: Joining the Vera Bradley Readers collection is Jackie, which features Vera Bradley’s Flower Shower, Flutterby and Venetian Paisley patterns on the interior and exterior front and temples for an all-over pattern experience in a feminine rectangle eyeshape. The Annette features a bold front and temple colors taken directly from Vera Bradley’s latest colors with a retro circular eyeshape and pin detailing. The Monica features a softer rectangle eyeshape and curved endpiece with thin temples and a colorful front. The Phyllis offers a rectangular eyeshape and thick temples with the Blue Bayou, Flower Shower and Flutterby colors on the interior and exterior. All readers come with a coordinating Vera Bradley reader slip case.
Price Guide: $
www.mcgeegroup.com

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ALSO NEW

L’Amy Expands Columbia Stainless Steel Series

L’Amy America, a division of global eyewear group TWC L’Amy, has introduced four new models in its Columbia Sportswear ophthalmic collection, expanding its Columbia Stainless Steel H90 Sport Eyewear series. The new stainless steel models are equipped with H90 injection-molded temples. The durability and lightweight comfort of stainless steel combined with rubberized, soft touch surface on end tips, provide both custom fit and function. "We are pleased to introduce Ely, Odin, Cuyuna and Baraboo, all with fully adjustable temple stems for customized fit," said worldwide business unit manager, Connie Reiss. "The series is quite optician-friendly, very easy to fit, and offers better materials with better functionality at a not-so-ridiculous consumer price." Two temple themes, each with two frame shape options, complete the new series with all four models are available in three colors each. www.lamyamerica.com

Charmant Presents New Elle Optical Styles

Elle eyewear from Charmant perfectly espouses the spirit of Elle style. This season, new frame inspirations take their lead from the catwalk trend in jewelled embellishments on clothing and accessories. This influence is represented on the new frame styles in precious metallic and discrete gemmed enhancements. Complementing this ornamentation is the influence of Parisian architecture which makes itself felt in sculpted profiles and decorative temples. With four new ophthalmic styles available, classicists will love the elegance of black, brown, red and tortoise hues while embracing the fresh brio of lilac and green. www.charmant.com/us

WooDone Unveils Glittering Spectacles

New for WooDone this is season is that each model is now available in the Bling version: a special exterior cover in Galenit, a mineral powder that offers the spectacular shine of quartz and reflects the light in a thousand different ways and highlights the strength of wood. Every WooDone model is carved from a single panel composed of eight layers of chipboard obtained from recycled tree materials with certified origins from Alto Adige. The shapes are influenced by the most contemporary fashion trends, which are redesigned to combine them with the natural beauty of wood. The collection includes both squared and well-defined shapes both softer and more feminine styles in the natural colors of wood. All of this encapsulated in a frame that weighs just 13 grams and that can feature both prescription and sun lenses. www.woodone.it

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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