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July 01, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Alcon: Air Optix Colors
Zyloware: Red Tiger

SECOND LOOKS

Silhouette: Adidas
Theo: Mille
Modern Optical: Modz Kids

ALSO NEW

Luxottica

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LAUNCHES

Alcon Launches Air Optix Colors SiHy Contact Lenses

 
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Quick Take: Alcon has introduced the first monthly replacement color contact lenses available in the U.S. using silicone hydrogel technology.
Wearer: ECPs may prescribe the lenses to correct vision, but they also have the option to prescribe plano lenses for consumers who do not require correction yet still want to enhance their eye color. For current Air Optix Aqua contact lens wearers, there is no refit required.
Specifics: Air Optix Colors contact lenses are available in nine colors, ranging from subtle (pure hazel, blue, green, gray and brown), to more vibrant (brilliant blue, gemstone green, honey and sterling gray). Combining Alcon’s 3-in-1 ColorBlends lens technology with Air Optix Aqua lens material, Air Optix Colors allows up to six times more oxygen through the lens when compared to the leading color contact lens, according to the company.
Selling Points: “The scientific advancements make this lens the biggest breakthrough in the color contact lens industry in more than a decade,” said Carla Mack, OD, MBA, FAAO, director of professional and clinical support for U.S. Vision Care at Alcon. “Our consumers, millennials in particular, want to enhance their eye color. Now, we can give them an option that’s not only stunning but also incredibly comfortable.” Nina Dobrev, star of Vampire Diaries and Alcon spokesperson, said, “Air Optix Colors isn’t about changing who you are or altering the features you were born with. Rather, it’s a new opportunity to enhance your best accessory, your eyes, just like I would with mascara or a bright new eye shadow.”
Price Guide: $$$
www.airoptix.com

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Zyloware Presents Red Tiger ‘Designed to Fit’ Collection

 
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Quick Take: After the successful launch of the Red Lotus by Zyloware women’s designed to fit collection last summer, Zyloware has developed the Red Tiger by Zyloware designed to fit collection for men.
Wearer: Like the women’s collection, the Red Tiger by Zyloware collection is designed to specifically address the fit challenges of those who have different facial structures and aims to sit comfortably on the nose, provide extra headroom at the temples and not rest on the face or sit too high or low.
Specifics: The launch collection consists of four styles, all of which incorporate adjustable goose neck nose pads and a wider angle of flair to accommodate those with a flatter bridge and high cheekbones.
Selling Points: The initial collection includes the AM 501Z, a full rim rectangular shaped zyl frame, and the rectangular shaped AM 504M, a full rim metal frame with a repeating arrow shaped pattern on the temples. Also in the collection is the AM 505M, a semi-rimless metal frame in a rectangular shape featuring an endpiece with a ribbed design that connects the front to the thin zyl temples; and the AM 507Z, a full rim rectangular zyl frame with two metal rivets on the front and two on the temples. The AM507Z accommodates progressive lenses.
Price Guide: $$
www.zyloware.com

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SECOND LOOKS

Silhouette Debuts New Adidas Optical Styles

 
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Quick Take: Silhouette has released new Invoke optical models from Adidas Eyewear for adults and children.
Specifics: Three new adult optical models for all sports enthusiasts that value sport-inspired performance and style, as well as four new Invoke youth optical models.
Selling Points: The invoke SPX full rim models are made from high quality, very light and shatterproof SPX, and flexible and light Performance Steel. The temples can be adjusted by opticians to a custom length for a perfect fit. The new structured Traction Grip material on the temples guarantees an optimal hold without sliding. In addition, the new soft nose pads provide a secure and comfortable feel. Perforations minimize contact with the skin and help to prevent excess perspiration. The innovative 360 degree Memory Hinge ensures that the temples always return to their original position and sit correctly without pressure, the company said. The metal rim version, with SPX temples, is equipped with the same features, but distinguished by a sporty-elegant design that is balanced with a blend of performance materials. The three new invoke models are each available in two sizes and various colors. The Invoke youth collection features a 360 degree hinge for ultimate flexibility and a design made from proprietary SPX and Performance Steel.
Price Guide: $$$
www.silhouette.com

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Theo Introduces Limited Edition Mille Fluo Collection

 
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Quick Take: Theo adds limited edition fluo styles to their successful Mille series of retro-inspired eyewear for the millennium generation.
Specifics: Seven acetate models in a range of limited edition fluorescent colors. Only 75 sets are available.
Selling Points: Unlike the first Mille series, in this limited edition collection, it's all about color with glasses made from transparent, fluorescent-colored acetate and temples in contrasting colors. In addition to the four existing Mille models in acetate, designer Serge Bracke came up with three extra models that fit perfectly within the concept. The result is a set of seven no-nonsense frames designed for Generation Y, according to the company. The seven frames are presented in a box in fluorescent green and blue. The glasses come wrapped in bright sleeves that protect against scratches and each pair is numbered and marked "Limited Edition" in the temple.
Price Guide: $$$$$
www.theo.be

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Modern Optical Offers New Modz Kids Styles

 
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Quick Take: Value eyewear leader Modern Optical International has introduced new styles to its Modz Kids Collection for the 2014 back-to-school season.
Specifics: Six new kids’ optical styles in vibrant colors.
Selling Points: Styles throughout the collection feature many colorful choices, youthful detailing and a variety of shapes including several that align with today’s retro styles their parents are wearing. New this season are the girls Cartwheel with dual coloration and dainty petals etched on the temples. The Costume is a unisex, super lightweight style made with flex titanium for ultimate comfort. Kids wanting retro-inspired eyewear will love the Gotcha, a wayfarer shape in double laminate zyl with laser engraved temples. For a girly cat eye, the Joyful offers lively color combinations using triple laminate handmade zyl. The Playful features nature-inspired cutouts on the two-toned metal temples. For the most active kids, the Topple is a rubber-coated unisex frame with CRT spring hinges. Modz Kids frames are durable and affordable and come with a two-year warranty.
Price Guide: $
www.modernoptical.com

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ALSO NEW

Ogi Adds Style to Innotec Eyewear Line

Innotec Eyewear from Ogi has introduced its latest take on metal frames with the newest addition, the 4702. “The Innotec Collection stands out in the optical market with its innovative, lightweight durability presented in a masculine approach,” said John Sheridan, Ogi marketing. “The 4702 is the newest addition for those looking for that sleek appearance of self confidence in a simplistic material.” Constructed of TR-90 and Wagner stainless steel, the 4702 features a chic finish enveloped with brushed metallic striping in four nature-inspired neutrals. With a rectangular shape, the 4702 features a durable lightweight structure with adjustable nose pads to provide weightless comfort. www.ogiframes.com

Marcolin Unveils New Balenciaga Sun Styles

Marcolin has introduced two new Balenciaga sun styles. First, the BA0003 are a fusion of two frames thanks to double lenses, which create contrast in volumes, colors, bold lines and soft rims, highlighted by transparencies and classic color combinations. The style evokes ‘70s volumes with its square shape, while the four available colors enhance the texture of the materials. Second, the special edition BA00013 is the runway style from the brand’s Spring/Summer 2014 RTW show. It is a futuristic interpretation of the house’s avant garde heart with a retro-futuristic design. The metal model, whose front is finely interwoven with the temples thanks to the Balenciaga monogram, has a graceful shape, is available in two colors and references the emblematic volumes of the Balenciaga lines. www.marcolin.com

Legacie Bows New Judith Leiber ‘Hammered’ Styles

Legacie, the luxury house of B. Robinson, has introduced new frames from the Judith Leiber Hammered collection. The Hammered group takes a refined approach to the hand finished technique dating back to the jewelry of the pre-Colombian era with metal that is textured to look as though it has been hammered. Inspired by the crushed detailing of the bold metals, the group also boasts frames inlaid with over 100 hand-set genuine Austrian crystals in tonal and pop colors for an added element of detail. The new addition includes two feminine ophthalmic shapes, the JL, which is also available in Asian Fit, and the JL 1659. www.legacie.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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