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July 08, 2014
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In This Edition


Zeiss: PureCoat Plus


Safilo: Tommy Hilfiger
Altair: Revlon
ESE: Jaguar


REM Eyewear



Zeiss Intros PureCoat Plus, Enhanced AR Coating

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Quick Take: Zeiss, the company that invented AR coating, has introduced its latest AR offering: PureCoat Plus. The new coating builds on the success of the company’s original PureCoat AR with improved hydrophobic performance and durability.
Wearer: PureCoat Plus replaces PureCoat, and is available on the same range of lens designs and materials.
Specifics: Zeiss PureCoat Plus is one of the clearest AR coatings available, according to Zeiss, with residual reflectance below 1 percent. It is also up to 50 percent more scratch-resistant than many available AR coatings, helping the lenses retain their clarity and their like-new appearance, Zeiss said.
Selling Points: The hydrophobic performance of the original PureCoat has been improved with an even higher contact angle for easier cleaning. More important, tests have shown that the coating retains 97 percent of its hydrophobic properties over the life of the prescription, significantly higher than other premium AR coatings on the market today. What this means, according to Claude Labeeuw, Carl Zeiss Vision’s VP of marketing, is that PureCoat Plus will be nearly as easy to clean after two years of wear as it is on the day of dispense.
Price Guide: $$$

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Safilo Debuts Tommy Hilfiger True to the Blue Capsule

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Quick Take: Safilo has introduced the Tommy Hilfiger True to the Blue eyewear capsule collection to complement Tommy Hilfiger’s Spring 2014 True to the Blue sportswear collection. True to the Blue celebrates the everlasting impact of denim, chambray and indigo, and the role these materials and colors have played as part of Tommy Hilfiger’s heritage, the company said.
Specifics: The collection is comprised of four sunglass styles and two optical frames, each of which is available in a unique combination of hues and materials.
Selling Points: Subtle gradient blues combine with chambray-like textures, giving frames a defined identity that reflects Tommy Hilfiger’s passion for denim as a style essential. The TH 1112/I-T unisex sunglasses have interchangeable temples that are switched by clicking the metal logo flag on both sides. Styles TH 1266/S and TH 1267/S, also unisex, have an acetate or steel front and are available in four color combinations. A women’s sunglass style, the TH 1265/S, are rounded sunglasses available in a wide range of colors. Lastly, unisex optical models, the TH 1268 and TH 1269, feature an acetate or steel front, respectively, and fresh color combinations.
Price Guide: $$

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Altair Unveils New Revlon Styles

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Quick Take: Altair has revitalized their Revlon Eyewear collection with new wearable and flattering shapes.
Specifics: Six new ophthalmic styles featuring new accents and colorations, including shiny rose tints and mixed tortoises, as well as floral prints and rhinestone details.
Selling Points: The RV5026 and RV5027 are sleek with a touch of sparkle, featuring contoured temples and crystals in a double linear pattern. The RV5027 is a bold look with a geek chic frame front; while the RV5026 has a classic semi-rimless silhouette. The RV5028 and RV5029 use color blocking to evoke a makeup palette with the iconic Revlon crosshatch pattern in a band on the temples. The RV5028 has an uplifted metal frame front and the RV5029 has a semi-rimless frame front. Lastly, the RV5030 and RV5031 showcase a solitary crystal set at the center of a jewelry inspired love knot. Influenced by the floral trend, these two styles are romantic with the RV5030 done as a timeless full-rimmed metal frame in marbleized temple colorations and the RV5031 as an all acetate style also in marbleized hues.
Price Guide: $$

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Eastern States Adds Jaguar Eyewear Styles

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Quick Take: Eastern States Eyewear (ESE) has added a new, luxury driven sub-collection, known as Jaguar Ultimate, to their Jaguar Eyewear collection.
Specifics: Jaguar Ultimate styles are defined by the highly distinguished materials utilized in their construction. Each of these ophthalmic styles is constructed of Pure Titanium and features 23k gold plating.
Selling Points: In addition to the use of high-end materials, the Jaguar logo on the temples is encased in a piano lacquer with a resin covering. Each acetate temple tip features a metal ending providing an added touch of class and panache. Coloration utilizes various bicolor combinations with selective black enhancements. Jaguar Ultimate is an outgrowth of Jaguar’s Classic collection, which is typically geared towards men 40 and up, often with a focus on larger sizes. The Ultimate segment provides an option for gentlemen seeking a specialized style that one would expect from a brand with Jaguar’s reputation for style and luxury.
Price Guide: $$$$$

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Zyloware Extends with New Styles

Zyloware Eyewear has released new ophthalmic styles into their eyewear collection. The LX 126M is an oval semi-rimless combination frame with a metal front and zyl temples that feature a ribbed, swirl design. The LX 127Z is a full rim zyl frame in a square shape with zyl temples featuring a dramatic raised quilted design. Lastly, the LX 128Z is offered in three bold colors and is a full rim zyl frame in a rectangular shape with unique quilted zyl temples. All three styles feature spring hinges and the ability to accommodate progressive lenses.

Tura Expands Ted Baker 'Just Kidding' Kids Line

Tura Inc. has expanded the Ted Baker “Just Kidding” kids’ ophthalmic eyewear collection. The collection features sized-down versions of the adult frames. The “Just Kidding” collection is tailored yet contemporary with charming embellishments, vibrant prints and playful colors. Signature bows, flirty floral prints and iconic T’s are used across Ted Baker’s other accessories categories and the “Just kidding” collection is infused with those same key elements. Spring hinges are added to the kids' eyewear collection for flexibility and comfort. Marketing materials use old English school photographs emphasizing kids’ personalities when they want to please their parents. The images are translated onto 6x8" tent counter cards for store placement.

Orgreen Presents Two New Ophthalmic Styles

Orgreen Optics has introduced two new ophthalmic styles, the Bohemian, a women’s style in seven colors, and the Hemingway, a men’s style also in seven colors. The Bohemian is designed to capture the free spirit of the artists, authors and musicians who are often adventurers and lead unconventional lifestyles. It is a slim style with delicate feminine curves, compact proportions and a waved top line along the eyebrows. The Hemingway pays homage to the legacy left by Nobel Prize winning author Ernest Hemingway and his lean and mean photographic writing style, according to Orgreen. The style takes inspiration from a '60s acetate frame and translates it into Nylor with the lenses secured on top by titanium and on the bottom by a nylon thread.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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