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July 22, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

i. Frame: Sesame Street

SECOND LOOKS

Safilo: Saint Laurent
Eyenavision: Chemistrie Blue
Altair: Genesis

ALSO NEW

Luxottica

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LAUNCHES

i. Frame Introduces Sesame Street Eyewear to North America


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Quick Take: The Burlington, Ontario based, i. Frame Inc. has announced the North American launch of the Sesame Street ophthalmic eyewear collection for children.
Wearer: “We were greatly inspired by the mission of the iconic brand and have created a fashionable, high quality collection of colorful branded eyewear for children aged 2-12,” said Don Armstrong, founder and president of i. Frame.
Specifics: The Sesame Street collection consists of 24 styles in three colors per style and includes acetate, combination, and TR-90 constructions. The collection also incorporates the industry leading OBE Uno Flex Hinge technology for maximum durability, and complies fully with the CPSIA’s Testing Standards for Children’s Products.
Selling Points: “i. Frame has been designing and distributing fashion eyeglass frames in Canada and the U.S. for 14 years and were thrilled when given the opportunity to work with Sesame Workshop, the non-profit educational organization behind Sesame Street,” he continued. All frames come with a Sesame Street case, imprinted with a large group of characters, and the collection is supported by a P.O.P. Hasbro Plush Character for product display.
Price Guide: $$
www.iframecanada.com; www.iframeusa.com

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SECOND LOOKS

Safilo Unveils New Saint Laurent by Hedi Slimane Styles


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Quick Take: Safilo has debuted new styles from the Saint Laurent by Hedi Slimane collection.
Specifics: Two men’s styles, one ophthalmic and one sun, and two women’s styles, one ophthalmic and one sun.
Selling Points: The SL29 is a men’s soft square-shaped optical frame in acetate with a metal “Corner Saint Laurent” detail on the upper front of the frame and an engraved “Saint Laurent” on the temples. The SL 30 is the corresponding style for women with the same signature details, also in a square-shaped acetate. For the sun, the Classic 11 is a men’s vintage-inspired pilot sunglass in steel with glass lenses in a variety of different frame and lens color combinations. The SL 31 is a women’s oversized square-shaped sunglass in acetate and metal with a metal triangular detail on the front and engraved “Saint Laurent” on the temples.
Price Guide: $$$$$
www.safilo.com

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Eyenavision Bows Chemistrie Blue Lens for Digital Eye Strain


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Quick Take: To filter out the blue light from digital devices that can cause eye strain, Eyenavision, Inc. has released the new Chemistrie Blue computer lens layer that can attach to any pair of glasses using the company’s patented Chemistrie magnetic lens layering technology.
Specifics: Using a proprietary coating over clear lenses, Chemistrie Blue reduces the transmission of violet-blue light to ease discomfort and digital eye strain while reducing glare and providing better visual contrast and improved focus. Chemistrie Blue is available in plano for single vision through +1.50 powers for patients with presbyopia and who have difficulty adjusting to the narrow intermediate corridor on most progressive lens designs. Like all Chemistrie clips, each Chemistrie Blue layer is base curve matched and custom made to fit any frame.
Selling Points: Excessive blue light is associated with today’s modern technology, including computer screens, smartphones and tablets. These devices can cause the symptoms of digital eye strain, including eye irritation, blurred vision, headaches, dry eyes and general fatigue. According to a recent study by The Vision Council, nearly 70 percent of adults in the U.S. have suffered from digital eye strain.
Price Guide: $$
www.eyenavision.com

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Altair Releases New Genesis Eyewear Styles


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Quick Take: Altair has introduced new Genesis styles with an updated point of view that personifies the collection’s namesake with an intentional focus on quality materials, pure design and simple use of color, shapes and sizes, the company said.
Specifics: Six new ophthalmic styles for ladies.
Selling Points: The G5016, a classic semi-rimless rectangle, and the G5017, a full-rimmed rectangle, are sister styles featuring stainless steel frame fronts, split end-pieces and translucent horn-inspired temples. The G5018 and G5019 have sculpted crystal acetate frames fronts with marbleized temples. The G5018is a geek chic acetate and the G5019 is a wearable soft rectangle. The G5020 and G5021 are another set of sister styles done in gradient horn frame fronts and solid colored temples with the G5020 featuring a slim rectangle shape and the G5021 a modified oval shape.
Price Guide: $$$
www.altaireyewear.com

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ALSO NEW

L’Amy America Adds Styles to Sperry Topsider Collection

L’Amy America has added two new styles to the Sperry Top-Sider Ophthalmic Collection. Adding to the men’s assortment, the Harwich is a rounded rectangular style with a thicker gauge and bolder end pieces. Adding a touch of luxe, the leather wrapped temples feature a Boat in Box logo detail. The Harwich is available in one size and three different color ways and features the Sperry Top-Sider signature details including grommets on the temple tips and wave-siping pattern on the inside of the temple tips. New for women, the Sanibel is an all acetate frame that takes its cue straight from the Authentic Original boat shoe. Skip lace detail on the end piece combined with color blocking effect on the temples makes this frame cute and preppy. With softened curves and a tea-cup shape front, the Sanibel is available in one size and three different color ways with the same Sperry Top-Sider signature details. www.lamyamerica.com

Spy Celebrates 20 Years With the Happy 20 Collection

Spy has introduced the Happy 20 Collection, three limited edition styles featuring the Happy Lens designed to celebrate two decades of the brand. “The Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with Spy all along and for those who are just hopping on the train,” said Michael Marckx, president and CEO. A limited edition collection, Happy 20 is built with recycled metals and Spy’s 100 percent biodegradable Plantate frame material. Paying homage to Spy heritage, the Fore is a full coverage classic wrap with aggressive styling and unique Spy bevels. The Union is a medium-sized frame with lightweight temples to provide all-day comfort and the Heir is a fashion-forward sunglass featuring a strong bridge dip, unique temple shape and mixed materials. www.spyoptic.com

Mondottica Debuts New Cacharel Styles

Mondottica has presented the new Cacharel styles for the season. The brans itself was created in 1962 in the southern French city of Nimes and named after the founder Jean Bosquet’s favorite local bird. The success of his seersucker and Liberty print blouses put the brand on the fashion map. Today, the Cacharel woman is tender, sassy and dynamic while always remaining elegant and gentle and the optical collection from Mondottica is inspired by this effortless femininity and is presented in soft, natural tones. The handcrafted frames offer beautiful feminine design with authentic elements of Paris: simplicity, elegance and luxury. Rich tortoiseshell acetate and fading tones are the main characteristics of this season collection as seen in styles CA3016 and CA3014. From signature cylindrical temples to the subtle use of branding, each piece has been created to celebrate the beauty of the Cacharel woman. www.mondottica.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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