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August 19, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Seneca Eyewear: Collection 001

SECOND LOOKS

McGee: XOXO Girl
Spy: Ken Block Series
Altair: Bebe

ALSO NEW

Luxottica

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LAUNCHES

Seneca Eyewear Launches Frame Collection


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Quick Take: Seneca Eyewear has released a new unisex optical and sunwear eyewear collection, Collection 001.
Wearer: According to the company, the unisex frames are assembled using only the highest quality parts, custom cellulose acetate and standard sun lenses from Carl Zeiss Vision, with the intent on becoming an affordable alternative to the iconic fashion house brands.
Specifics: Collection 001 has 14 traditionally styled prescription optical and sun styles with each style available in four colors. What distinguishes the brand is the customization feature for their seven styles of sunglasses, providing the options to choose from a palate of five different polarized tint lens including red, blue, yellow and green, the company said.
Selling Points: Seneca’s 001 collection is centered around father of modern architecture Le Corbusier's idea of purism, an aesthetic based on the pure, simple geometric form. Each piece is built in a thick, sturdy cellulose acetate with engraved double chevron details on the lens. Seneca uses a high-precision German hinge and practice a five-times hand polishing technique with an old, traditional German wax along with prescriptive polycarbonate, anti-reflective, anti-scratch optical lenses.
Price Guide: $$
www.senecaeyewear.com

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SECOND LOOKS

McGee Releases the XOXO Girl Collection


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Quick Take: The XOXO Girl collection from the McGee Group features fun and flirty looks for the hipster who loves keeping up with the latest styles, the company said.
Specifics: From boyfriend chic to feminine fashionista, Cheer, Crush, Insider, Rebel and Spirit offer five ophthalmic looks for the young trendsetter.
Selling Points: The Rebel features an acetate frame front and metal temples with stamped animal-print decor and colorful acetate temple tips. The Cheer offers a modified cat eye shape with a simple metal endpiece decor and sculpted temple tips in bold multilayer acetate combinations. The Crush highlights the color-blocking trend by laminating three acetates of solid colors and modified animal prints into a bold and colorful temple design combined with a two tone flat metal front. The Insider pairs a wayfarer eyeshape with a combination of colorful translucent acetates for a bold look. Lastly, the Spirit offers the latest design details and bold color combinations in a rounded eyeshape with a milled floral design on the temples.
Price Guide: $$
www.mcgeegroup.com

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Spy’s Ken Block Series Returns with Livery Collection


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Quick Take: Spy has introduced its 2014 Ken Block Livery Series, a collection of frames inspired by the bold patterns and color pallet of Ken’s 2014 apparel.
Specifics: The collection includes Spy’s Happy Lens in several of Spy’s most popular styles including the Discord, Cyrus, Flynn, Dirk and Logan.
Selling Points: Featuring an assortment of custom crafted graphic treatments on each piece to create six unique frames, the 2014 Ken Block Livery Series lays out grey digital stripes and bright blue accents with custom tinted Happy Lenses to echo Ken’s newest apparel collection. Spy’s Ken Block Series is also available with the Happy Lens, a lens technology that lets in the sun’s “good” rays that studies suggest create uplift in mood and alertness, while still blocking the sun’s “bad” rays. Keeping true to tradition, said the company, the Helm keeps its bonus set of temples in an alternative color way allowing for custom looks with a single pair of shades. The 2014 Ken Block Series will feature Ken’s signature livery print and is available with Happy Bronze with Dark Blue Spectra or Happy Grey Green lenses.
Price Guide: $$
www.spyoptic.com

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Altair Debuts New Bebe Eyewear Styles


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Quick Take: Altair has released new optical styles from Bebe Eyewear for consumers who embody the personalities of dreamers, rockers or glamour girls, according to the company.
Specifics: Five new optical styles that highlight pattern, stud or crystal embellishments in a variety of shapes.
Selling Points: The BBSO71 “Jinxed” in Topaz features a pattered temple and top metal frame front while the BBSO73 “Jet-Setter” in Jet features a black frame with a top metal frame face displaying a crystal embellishment on the temple. The BBSO74 “Jealous” in violet crystal also displays crystal embellishment on the temples with a cat eye frame shape. The BBSO75 “Join the Club” in midnight features and duel colored frame with and acetate green on the inside and black on the outside with a rectangular frame. For a more round frame, the BBSO72 “Just for Fun" in tortoise violet also features a duel tones frame with violet on the inside to show a pop of color.
Price Guide: $$
www.altaireyewear.com

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ALSO NEW

Revolution Eyewear Presents Carbon Fiber Temples

Revolution Eyewear has added six new styles equipped with carbon fiber temples paired with rubber tips for a comfortable grip. With the strength of metal and being incredibly lightweight, the Carbon Fiber collection is will surely fly off frame boards, the company said. According to Revolution, the Carbon Fiber collection is a perfect fusion of technology and design and along with the company’s patented Bottom Mounted Clip-ons with built-in magnet is a win/win design. The collection comes in a variety of colors including tortoise, translucent brown, dark tortoise purple, blue and black. www.revolutioneyewear.com

Eyes of Faith Offers Not of This World Ophthalmic Suns

Eyes of Faith presents Righteous, the first ophthalmic-quality sunglass for Not of This World (NOTW). The style is a unisex aviator shape with the NOTW logo laser-etched on the right lens of each frame. Color variations include golden mirror, gunmetal mirror and onyx mirror, all of which are offered with silver or warm tan mirrored lenses that offer UV400 protection. The frame can be converted to a prescription sunglass by an ECP and the scripture that inspired the style’s name, “the Lord upholds the righteous (Psalm 37:17),” is printed inside the temple. The frame comes with a NOTW branded cleaning cloth and eco-friendly cases that store flat. For every purchase, Eyes of Faith donates eyecare or eyewear to faith-based optical missions through its Wear & Share promise. www.eofoptical.com

Sun Lenses for Google Glass from Rochester Optical

Sun Lenses from Rochester Optical are non-prescription tinted and mirrored lenses that attach to Google Glass when combined with the company’s Smart Frames. "With these new sun lenses, we want to bring something fun and stylish to wearable tech,” said Patrick Ho, CEO of Rochester Optical. “The wearer can customize our sun lenses to his or her liking and express individuality, bringing style and art to the technology.” The Google Glass accessories come in 14 tint colors and mirrored finishes providing protection from UV rays. Rochester Optical is an independently owned and operated optical lab and manufacturer, and is not affiliated with Google or Google Glass. www.rochesteroptical.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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