Zeiss Digital Lens Targets Growing Millennial Market
Quick Take: Zeiss is taking a new approach to addressing the vision needs of the millennial generation with a new product, Zeiss Digital Lens, and a consumer marketing approach designed to raise awareness and drive demand for the product and a high usage rate of digital devices.
Wearer: Millennials with single vision correction needs.
Specifics: Zeiss Digital Lens is a freeform customized design that integrates the wide, clear distance view single vision wearers demand with digital boost of focusing power ranging from +0.50 to +1.25. This digital viewing area is optimized for digital devices and is reached with minimal head and eye movement. Full Rx customization provides the best possible optics for each wearer. Wearer trials show that Zeiss Digital Lens reduced reported digital eye strain complaints by over 50 percent.
Selling Points: “Constant use of mobile digital devices places demands on vision that single vision lenses can’t meet,” said Claude Labeeuw, vice president of marketing for Carl Zeiss Vision, North America. “Zeiss Digital Lens bridges the gap between what the eye can comfortably do and the wearer’s digital life.” Zeiss is also launching an extensive consumer-facing program to increase demand and direct new patients toward ECPs who offer Zeiss Digital Lens, including Facebook, Twitter and other social media channels.
Price Guide: $$
Plan 'B' Eyewear Adds Men’s Line, Staag Spectacles
Quick Take: Plan “B” Eyewear has announced its new high-end men’s collection, Staag Spectacles.
Wearer: According to Plan “B,” Staag is “an overbuilt and exceptionally well-designed collection that cuts a swath through the mundane in men’s eyewear.”
Specifics: The collection includes 12 models, nine in acetate and three in block and beta titanium and features five- and seven-barrel hinges combined with mitred joints and is the result of an unmatched attention to detail. Block and beta titanium materials, alongside Mazzucchelli cured acetate, ensure outstanding quality. Bold, unique and masculine, Staag Spectacles is rugged refinement, said Plan “B.”
Selling Points: The frames themselves are named after important and influential men in fiction and history. Colors and shapes were inspired by adding bold colors like orange, blue and red alongside tortoise, demi and two-toned browns. Color techniques and finishes used in the collection are amongst the most advanced in the industry, Plan “B” said.
Price Guide: $$$$
Match Eyewear Expands the Helium Paris Collection
Quick Take: Match Eyewear has expanded the Helium Paris collection with the release of new ophthalmic styles.
Specifics: Four new made in Italy optical styles; the HE4234, HE4235, HE4236 and HE4237.
Selling Points: Helium Paris women's style HE4234 is a modified rectangle metal and zyl combination with metal trim that accents the temple with a row of rhinestones with marbleized coloration on the temples. The women's HE4237 is a modified cat eye shape with a whimsical, bead-like ribbon detail decorating the front and temples done in a stylish marble effect acetate. The Helium Paris men's style HE4235 is a modified square with ceramic trim on the endpiece and polished acetate temples for a retro-inspired finishing touch. Lastly, the men's HE4236 is a modified rectangle featuring a unique denim inspired detail layered within the acetate temples with surrounding metal trim.
Price Guide: $$$
Marcolin Unveils Tom Ford A/W 2014/15 Collection
Quick Take: The Tom Ford Autumn and Winter 2014/15 eyewear collection from Marcolin includes sunglass and optical frames that featuring signature designs, bold new colors and a range of looks from classic and understated to bold and provocative.
Specifics: Made in Italy, the Tom Ford Eyewear collection for the new season includes eight new sun styles and nine new ophthalmic styles made with the finest quality materials and workmanship, said the company.
Selling Points: Women's sunglass frames are made of acetate and combine updated design with classic foundations. Standouts include the Alana has rounded lenses rimmed with fine metal and framed in acetate; while the Chiara pushes the circular silhouette to a nearly oval shape. The Rosie features the signature Tom Ford criss-cross front in a new design with retro influences in a slightly rounded butterfly shape decorated with acetate or fine leather inserts paired with precious metal. For men, new sun models offer timeless style. The Kurt has aviator lines in acetate with a metal bridge and T logo; while the square-shaped Franklin is a traditional combination frame. Optical eyewear for women embodies a playful sensuality. For women, style 5291 is inspired by the Saskia sunglass frame, with curvy 1950’s lines in a slight cat-eye silhouette; while the striking geometric lines of style 5300 push the conventions of shape and scale to new heights, says the company. Optical models for men include the minimalist 5294 style, which can be worn in two ways as the traditional optical frame can be modified with metal sunglass clip-on lenses. The 5296 is a vintage aviator shape and style 5304 has a modified, square outline; while the 5306 has a rounded, acetate form. Both the latter models have laser-cut temples and a metal T logo between the temples and frame.
Price Guide: $$$$$
Modo Debuts New 7 For All Mankind Sun Styles
Quick Take: Modo Eyewear has introduced new sun styles into their 7 For All Mankind collection.
Specifics: The new 7 For All Mankind suns premium assortment features eight new styles.
Selling Points: The eyewear collection embodies 7 For All Mankind’s vision of creating merchandise that is sexy and sophisticated for the cultivated consumer who appreciates and enjoys fashion, said Modo. Created in hues including brown/ blue marble, green crystal, and light pink, the sunglasses feature a variety of shapes to compliment faces of all shapes and sizes. Each style is available in three colors. Clubmaster meets retro with style 7906, which features a keyhole bridge and rounded rims. This vintage-inspired style comes in light tort, green crystal and crystal. Style 7901 is an oversized oval frame featuring a high polish brow bar. The frame is available in black, blue, and green crystal and includes gradient and solid lens options.
Price Guide: $$$
The Seraphin Milton from Ogi Eyewear
Characteristically demonstrating a noteworthy tribute to retro boldness, the Seraphin collection from Ogi Eyewear highlights the Milton, a frame that unifies Japanese titanium and an acetate overlay to create an extremely lightweight yet durable design. The Milton is a timeless P3 design with updated intricacy. Elaborate etchings decorate the Milton’s Japanese titanium on the bridge and temples and color options include black/antique silver, dark tortoise demi/black, dark tortoise demi/gold and light blonde demi/bronze. “I designed the Milton with John Lennon in mind,” said David Spencer, Seraphin eyewear founder and designer. “Circular lightweight yet durable frames will always find time to reinvigorate themselves; I don’t see them ever going out of style.”
Moscot Presents the Fall 2014 Originals Collection
Moscot, a New York City institution known for its iconic eyewear, has released four new frames for the Fall 2014 Moscot Originals Collection. The company has picked its favorite frames from the Moscot family archives, choosing quintessential shapes from the 1930s, 40s, 50s, and 60s, for the collection. Featuring new colors, dark Havana and honey blonde, the Avram, Ezra, Gelt and Yona take old school style to new heights this fall. To launch its new fall collection, the company created a campaign that pays homage to Magritte’s “The Treachery of Images,” with inspiration from classic cigar wrappers and hand drawn representations of its four new styles.
Face a Face Uncovers the Dark Side of Woow
Face a Face has debuted the “Dark Side” of their Woow collection. Described by the company as “between traditional and casual, chic and off-beat with a ‘trendy London’ feel” the Woow collection speaks to women and men with a sense of humor. The signature of the collection is a little message inserted in the end tip of the frame meant to make the wearer smile when they put them on. The purpose of the Dark Side collection is to recognize that sometimes the wearer is in a bad mood and to accompany them through those moments, the Dark Side of Woow offers three new optical styles, the Get Out, Try Again and So What. These exact messages are engraved in black inserts on each style and speak for themselves, but with elegance, according to the company.