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September 02, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Bushnell: Bolle Sport Protective

SECOND LOOKS

Safilo: Marc by Marc Jacobs
Zyloware: MaxStudio.com
Plan 'B': Headlines

ALSO NEW

Luxottica

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LAUNCHES

Bushnell Launches Bolle Sport Protective Kids Collection

 


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Quick Take: Bolle Sport Protective, a new line from Bushnell Eyewear, is introducing the first full line of athletic eyewear for younger athletes to be certified by the American National Standards Institute (ANSI), and the American Society for Testing and Materials (ASTM).
Wearer: Active kids.
Specifics: There are five styles in the initial collection; Coverage, Crunch, Swag, Dominance and Baller. All models will be available with plano or Rx lenses. ECPs can sourcing their own Rx lenses or order directly from Bolle, through the company’s e-commerce site, Bolle.com/rx. Only orders fulfilled by the company’s dedicated laboratory will include official safety markings indicating proof of compliance with the applicable standards.
Selling Points: The Bolle Sport Protective collection includes a platinum coating for scratch resistance along with anti-fog technology, a SAS Shock Absorption System for impact resistance and absorption, and also a new grade of polycarbonate to deliver flexibility for comfort and a high level of impact resistance. Bolle named basketball player and MVP, Tony Parker, the official spokesperson for the Sport Protective brand. “I’m proud to support the Bolle Sport Protective program because young people who wear prescription eyewear need the best possible eye protection in order to focus on the game completely and enjoy it,” said Parker.
Price Guide: $$
www.bolle.com

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SECOND LOOKS

Safilo Bows Marc by Marc Jacobs F/W 2014-15 Styles

 

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Quick Take: For Fall/Winter 2014-2015 Safilo presents new Marc by Marc Jacobs sunglasses and optical frames highlighting the brand’s modern and lively spirit, the company said.
Specifics: Two new ophthalmic styles and two new suns.
Selling Points: The new styles’ clean design is interpreted with creativity, such as the vintage-inspired round sunglasses underlined by graphic colors, or the sophisticated see-through offerings with, metal grids in subtle color ways. The MMJ 435/S is a key sun style of the season and features a refined metal grid front matching the acetate colored temples paired with mirrored lenses in a color palette inspired by the F/W fashion show; matte red, matte black, mud and smart gold. The MMJ 436/S, a men’s sunglass in slim metal, is highlighted by a metal grid on the front and matching acetate colored temples in a rectangular shape offered in dark colors such as ruthenium with grey, shiny black with matte black and ruthenium with black, paired with flash lenses. The MMJ 613 is a unisex square-shaped metal optical frame contemporary and sophisticated in design that features a metal grid on the front and acetate temples in matching subtle colors, such as red with opal burgundy, matte black with shiny black, ruthenium with black. Lastly, the MMJ 610 features vintage styling that served as the inspiration for this unisex acetate optical frame offering refined details with a retro feel such as the unique cut on the profiles and the metal rivets on the front and the key-hole bridge. The color palette highlights color contrasts between solid and transparent shades in Havana/crystal, black/crystal, black/green, black/blue.
Price Guide: $$$
www.safilo.com

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Zyloware Introduces New MaxStudio.com Styles

 

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Quick Take: Zyloware Eyewear has introduced new styles from the MaxStudio.com collection.
Specifics: Five new ophthalmic styles for women with spring hinges.
Selling Points: The MaxStudio.com LX 108Z is a smooth black full rim zyl frame outlined with grey coloring in a modified oval shape. The zyl temples feature an epoxy filled MaxStudio.com globe logo branding the refined frame. The modified oval-shaped LX 109Z is a full rim thick zyl frame in black with a peacock colored outline. The frame accommodates progressives and features an indented design on the zyl temples and the signature MaxStudio.com globe logo is embedded on the temples. The LX 129M has a full rim metal front with a zyl brow bar and zyl temples. The metal endpiece brands the frame with the trademark MaxStudio.com logo. This frame accommodates progressives and comes in three notable colors in a feminine, cat eye shape. The LX 130M is a full rim metal progressive-friendly frame in a chic geometric shape with a metal endpiece that features the signature MaxStudio.com globe logo and zyl temples that feature an embedded wavy design in elegant, bold colors. The geometric shaped LX 131Z is a full rim beveled zyl frame offered in three colors. The frame, which accommodates progressives, has a wavy polished zyl temple design and features the signature MaxStudio.com globe logo.
Price Guide: $$
www.zyloware.com

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Plan 'B' Releases New Headlines 2400 Series



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Quick Take: Plan “B” Eyewear has announced its new Headlines 2400 series.
Specifics: Six metal models for men.
Selling Points: The Headlines 2400 models are rooted in the masculine style and fit that has always defined Headlines as an eyewear brand, the company said. The 2400 series capitalizes on this philosophy and takes it to new levels, creating models that are bold, original and built for the modern man. Classic and bold colors are combined effortlessly; like red on satin gold and midnight blue on indigo, just some of the new shades to be found in the release. Bigger eye shapes meet finely detailed temples that feature etched patterns and textures, cumulating in a wood-finish acetate temple tip designed for comfort and fit.
Price Guide: $$$
www.planbeyewear.com

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ALSO NEW

Mondottica Unveils New Anna Sui Styles

The Anna Sui optical collection, designed by Mondottica, incorporates the same fanciful details that have defined the brand since its inception. New this season, signature motifs include the rosebud, as featured on the AS211, Sui’s favorite butterfly motif and classic fretwork design. Sui herself has always been known for her signature eyewear style and loves incorporating sunglasses and opticals into her head to toe looks, both on and off the runway. The AS207 introduces the designer’s signature floral prints in bold, graphic colorways on the inner temples and her quirky nature is reflected in the AS606 with bold eye shapes and signature branding. The AS209 and AS210 present a more classic look with contrasting colors and engraved finishes on the temples. www.mondottica.com

Gotti Switzerland Presents Petra

Gracefully built, precise and feminine, the new Petra ophthalmic frame from Gotti Switzerland is a feathery titanium frame in a shape ahead of the trends, the company said. The lightweight design from Sven Gotti features generous curved lines powerfully expressed in three available colors – black, silver and gold – which intensify the effect of the frame. Black seems powerful and defined while gold and silver rely more on elegant understatement. www.gotti.ch

Res Rei Debuts Two New Style Groupings

Italian eyewear brand, Res Rei has introduced two new eyewear groupings for fall. The Philosophers group includes the Socrate, Platone, Aristotele and Archimede. The Philosophers aim to find the perfect balance for the everyday frame. Simples yet not mundane, these frames are carefully crafted and mounted with the brand’s premium flex hinge that provides superior comfort and ease of maintenance. The Explorers group includes the Vespucci, Colombo and Magellano. The Explorers family is the brand’s first attempt to develop frames suitable for the Asian market. Thin acetate in different colors is carefully combined with a thin metal structure that holds a silicon nose-pad that provides a fit suitable for both Europe and Asia. www.resrei.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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