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September 09, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Vuarnet New Collection

SECOND LOOKS

Safilo: Max Mara
Marcolin USA/Viva: Skechers
Tura: Lulu Guinness

ALSO NEW

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LAUNCHES

Vuarnet Relaunches With New Collection

 
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Quick Take: After a 20 year hiatus and rethinking Vuarnet from the ground up, the company has reintroduced itself back into the market. Providing eye protection since 1957, Vuarnet is relaunching, offering high quality, timeless and contemporary sunglasses.
Wearer: Targeted toward fashion forward consumers, the line debuts with new lenses for the U.S. launch and includes various sunglasses styles reflective of current trends.
Specifics: Frames range from sleek metal aviators and clip-ons to the brand’s iconic shapes and casual lifestyle eyewear. Mirrored snow and sporty pieces for those with an active lifestyle with 100 percent UV protection are also available.
Selling Points: “Vuarnet will strive to offer the heritage of yesterday entwined with the technology of tomorrow that will have maximum comfort, wear and protection,” said the company. Still made in France since 1957, Vuarnet offers its "pure" optical quality mineral and mineral polarized glass lenses to deliver the highest performing sunglass available today. The Skylynx is an amber-based mineral glass lens with a double-gradient silver mirror, while the Citylynx is a grey-based mineral glass lens with double-gradient silver and blue mirror. The Polarlynx is a brown-based mineral glass lens and the Px3000 is a grey/green-based mineral glass lens. All offer anti-reflective treatment, hydrophobic and oliophobic treatments.
Price Guide: $$$$
www.vaurnet.com

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SECOND LOOKS

Safilo Bows the Fall/Winter Max Mara Eyewear Collection

 
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Quick Take: Safilo showcases the new Max Mara Fall/Winter 2014/2015 eyewear collection.
Specifics: The new optical frames reflect the brand’s new, constantly evolving creative vision, with ultramodern design elements and an inspired blend of expert manufacturing techniques, sophisticated architectural shapes and innovative materials.
Selling Points: The highlight of the new optical frames, MM 1222, is the utmost expression of the House’s stylistic codes with great attention to detail and skillful craftsmanship, and a tribute to elegance and femininity. This new optical frame reflects the metropolitan-chic allure of the House’s new fashion show sunglasses, from the Fall/Winter 2014/2015 catwalk with a 80s-inspired acetate/metal combination construction and a lightweight feel. The frames feature a refined color palette featuring soft, opalescent hues enlivened by trendy notes of rust, emerald green and midnight blue.
Price Guide: $$$
www.safilo.com

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Marcolin USA/Viva Present Skechers Eyewear Kids

 
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Quick Take: Marcolin USA/Viva has presented a fun assortment of trendy designs in the Skechers Kids 2014 Eyewear collection.
Specifics: Consisting of six styles for boys and six styles for girls, the collection reflects fashion trends that appeal to today’s kids including bright and playful design motifs, animal prints, two-toned colorations and bold epoxy filled logo treatments.
Selling Points: For the boys, epoxy filled panels highlight the temples of models SK 1078 and 1079, two key styles from the boys eyewear collection. The sporty temple design features a Skechers SKX logo in corresponding pops of color including orange, green and red. Rubber temple tips add extra comfort to the duo’s innovative temple construction. Model SK 1078 features a front handcrafted in multi-layered acetate, while the front of SK 1079 is available in metal. The new optical collection for girls, including models SK 1554 and 1556, features temples in handmade acetate adorned with leopard print in striking shades of pink, purple, blue and black. Fun silhouettes are offered in the softened cat eye acetate front shape of SK 1554, available in crystal combinations of pink and purple, as well as solid black and the modified oval metal front shape of style SK 1556 in satin finishes of pink, blue and black.
Price Guide: $$
www.marcolin.com

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Tura Debuts New Lulu Guinness Ophthalmic Styles


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Quick Take: Tura Inc. has expanded its remastered Lulu Guinness collection with striking new cat eye models.
Specifics: Four women’s ophthalmic frames.
Selling Points: In keeping with the Lulu Guinness DNA, the new ophthalmic styles provide a modern, dramatic and flirty update to the popular cat eye shape trend. The frames feature custom iconic prints from the designer’s handbag collection, combining luxurious laminate materials and engravings to flatter a variety of women’s faces. “The Lulu Guinness brand is known for combining various viewpoints into a cohesive whole, and the latest models are no exception,” said Tura Inc.’s vice president of brand management, Jennifer Coppel. “While the front shapes are very retro with a striking attitude, they maintain Lulu’s iconic sophistication and refinement.”
Price Guide: $$$
www.tura.com

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ALSO NEW

McGee Expands the Totally Rimless Collection

The McGee Group has added styles to the Totally Rimless and Boutique by Totally Rimless Collections. Totally Rimless combines the minimalist look and feel desired by rimless wearers with a mix of shapes, colors and sizes to fit every style. The TR 209 offers a deep, rounded rectangle eyeshape, thin metal temples with spring hinges and adjustable nose pads for a comfortable fit. The TR 210 features a more rounded eyeshape for a softer look with a curved endpiece for extended headspace and adjustable nose pads. Boutique by Totally Rimless also offers up two new looks with the latest in lightweight jewelry-inspired designs. The TR 211 features a softer, oval eyeshape in titanium with brushed metal temples with a single tear drop stone offset by engraved embellishments; while the TR 212 offers an angular eyeshape with an uplift and a diamond temple pattern with intricate jewelry-inspired details leading to open metal temples. www.mcgeegroup.com

Liberty Sport Adds All-Pro to F8 Sports Protective Line

Liberty Sport’s popular F8 frame series continues to grow. The All-Pro and All-Pro Goggle were created to bridge the gap between teen and adult sizing with a look that plays for all ages. Available in three trend-conscious colors, the All-Pro meets or exceeds ASTM F803 impact resistance standards for a variety of sports. Its endurance tested design includes soft, color coordinated padding for a comfortably fitting bridge and endpiece; while a wide range of prescription lens powers easily integrate with this patented 6-base design. “F8 All-Pro meets the needs of active teens and adults who no longer wear frames exclusively for sports,” said Linda Laube, executive vice president of business development. www.libertysport.com

Blackfin Reveals New Sunglass Styles

Blackfin, the all-Italian eyewear brand, had added two frames into their Zero Edge line in beta-titanium. The ultra-lightweight Blackfin Zero Edge two new sunglasses are the perfect synthesis of design, research, fashion and personality in which maximum style is complemented by featherweight appeal, the company said. Model BF714 Java has huge square lenses for a bold yet understated feminine look. The BF713 PERRY for men has squared-off lenses set in a frame featuring dark, brushed colors. Both frames display all the unique features of the Blackfin Zero Edge line including Atom Zero flexi-joints, patented Swordfish Mini temple-tips which make it possible to shorten the temples in three simple moves, extreme flexibility and incredible lightness, up to 70 percent lighter than similar steel frames, the company said. www.blackfin.eu

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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