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October 07, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Luxottica: Disney

SECOND LOOKS

McGee: XOXO
Altair: Revlon
J.F. Rey

ALSO NEW

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LAUNCHES

Luxottica Launches Disney Eyewear

 
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Quick Take: Luxottica has launched the Disney Eyewear collection featuring Disney’s most iconic characters including Mickey and Minnie, the Princesses, Cars and more.
Wearer: Children in the four to 10 age range.
Specifics: There are 14 styles, six for boys and eight for girls, comprised of nine models done in plastic and five in metal. The collection is broken down into three Princesses styles, based on popular characters in the U.S. such as Ariel, Rapunzel and Cinderella; two Tinker Bell styles; three Minnie styles; three Mickey styles and three from Cars, one of the most popular movie for boys aged 2 to 8.
Selling Points: Key models include the girls 03E1005, a semi-rimless flat metal cat eye with an engraved signature of one of the top five princesses done in contrasting tones with fairy dust accented temple tips. For boys, the 03E4004 is a stylish rectangular plastic frame that features tire tread and the Cars’ McQueen character temple details in Cars focused contrasting colors. According to Luxottica, point of sale materials were created to be playful, attract the child and create a kids corner element and include a Disney eye chart, a kid’s eye certificate after their exam, cube displays that show franchise characters and bags for a gift with purchase.
Price Guide: $$$$
www.luxottica.com

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SECOND LOOKS

McGee Unveils New XOXO Optical Styles

 
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Quick Take: The McGee Group focuses on contemporary, edgy styles for a more modern approach to eyewear in the new XOXO Optical Collection.
Specifics: The four new styles; the Charming, Enchant, Glamour and Knockout, include four animal print designs for a bolder, feminine look.
Selling Points: The Enchant’s semi-rimless metal frame features the iconic cat eye shape and includes a subtle animal print. The Glamour is available in a feminine butterfly eyeshape and is paired with three-dimensional double stud decor. Both the Charming and Knockout take their boldness to a new level with brighter colorations. Each style is available in two color combinations and includes both a spring hinge and adjustable nose pad for comfort.
Price Guide: $$
www.mcgeegroup.com

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Altair Introduces Revlon’s September 2014 Line

 
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Quick Take: Altair Eyewear showcases high quality and affordable lenses for Revlon’s Fall 2014 Collection.
Specifics: The new collection includes three optical styles—RV5033, RV5034 and RV5032.
Selling Points: This season’s cosmetic-inspired Revlon collection provides new soft backgrounds with glowing crystals and shimmery details. Both the RV5033 and RV5034 styles arrive with embellished metal bands with crystals and detailed temples. The RV5033 is available in a deep rectangle, black and navy frame and the RV5023 comes in black, cappuccino and berry in a narrow rectangle shape. Arriving as their third style of the collection, the RV5032 comes with a metal frame front and plastic temples. The style’s soft look is paired with decorative glitter detail and is available in black, cafe and rose.
Price Guide: $$
www.altaireyewear.com

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J.F. Rey Reveals New Petite Collection


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Quick Take: J.F. Rey highlights small feminine faces with their newest petite optical collection.
Specifics: The collection includes seven styles each displaying a unique frame color.
Selling Points: The PA013 9030 style features a semi-rimless construction accompanied with a bolder frame pattern. For a thicker rim look, the collection offers styles PA017 2020 in a brighter blue and PA011 7070 in purple. Metal frames are available in vibrant shades in style PM014 9050. For the wearer seeking a more neutral shade option and plastic rim style, the collection also includes the PA017 0010. All J.F. Rey eyewear is made in acetate or stainless-steel.
Price Guide: $$$$
www.jfrey.fr

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ALSO NEW

Cat Eye Meets Neon in Ogi Eyewear’s New 9206

Ogi Eyewear has introduced a new thick angular cat eye, the 9206, with an edgy yet inviting appearance. Available in four designer color schemes of pink mingle, purple mingle, yellow mingle and green mingle, the 9206 features vibrant acetate fronts with a matching colored metal hinge accents. Bright neons join with dark painterly strokes to create a bold yet wearable frame. Specifically, the frame has a laminated multilayered structure; with a front/back demi pattern in elegant striations with a middle layer representing florescent color to give the perspective depth paired with stainless steel colored electroplated metal hinges. www.ogieyewear.com

L’Amy America Bows Columbia Fall 2014 Ophthalmics

L’Amy America’s Columbia Eyewear has added four new ophthalmic models for the fall with design options in combination metal and stainless steel. The new combination models, Jenkins Mountain and Mount Jackson feature stainless steel fronts with H90 injection-molded temple stems. The Jenkins is a rounded, sport-oval shape and Mount Jackson is a classic aviator sport shape. Gaston Lake and Walker Lake feature an entirely stainless steel framework with handmade acetate temple tips. “We’ve combined the ultimate in frame comfort and frame performance with durability,” said Connie Reiss, worldwide business unit manager for Columbia. “The super thin, flat profile, stainless steel temples provide flexibility to gently bend for better fit, while adding masculine architectural detail.” www.lamyamerica.com

Plan B Eyewear Expands Glacee Collection

Plan B Eyewear debuts three new metal Glacee models featuring a mix of luscious color, eye-catching epoxies and geometric patterns. These three new, semi-rimless frames are designed to make a statement and inspire with their bold punches of color and exquisite design, the company said. Beautiful, high-quality epoxies on the 6709 and 6710 create deep, multifaceted color; while gold and silver catch and reflect light. Each of the new models incorporate interesting geometric patterns and designs. The 6716 uses a checkerboard pattern on the temples and front, while the 6710 has a shimmery, Aztec feel. Strong shapes, including the 6709 cat eye are combined with beautiful colors, like light lavender and matte teal, creating a sophisticated and feminine feel. www.planbeyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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