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October 14, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Babiators Prescription Collection

SECOND LOOKS

Safilo: Gucci
Marcolin: Montblanc
Silhouette: Titan

ALSO NEW

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LAUNCHES

Babiators Launches First Prescription Collection

 
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Quick Take: Babiators has officially launched Babiators Rx, a line of awesome and stylish prescription glasses for children.
Wearer: Young kids age two and up.
Specifics: Babiators Rx line features two frame designs—the Buzz frame sports a modern rectangular design with a cool hipster feel, while the Sally frame’s cat eye silhouette generates a classic, retro vibe. Soft, malleable, lightweight TR-90 material frames with soft silicone molding around the eyes and nose promises a snug, comfortable fit, and each pair of Babiators Rx includes an extra set of temples that have a unique “comfort fit” around the ear to keep the glasses firmly on younger, more active kids.
Selling Points: Babiators’ Lost & Found Guarantee, which states that if a registered Babiator product is lost or broken within one year of purchase, they will replace it for free, also applies to the Rx line (shipping and handling and lens replacement is not included). The company also gives a portion of their profits to The Children's Eye Foundation and other organizations that help kids in need, the company said.
Price Guide: $$
www.babiators.com

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SECOND LOOKS

Safilo Presents New Gucci Fall/Winter Collection

 
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Quick Take: Safilo Group has introduced new, contemporary Gucci sunglasses and optical frames in both the women’s and men’s collections.
Specifics: The newest women’s collection features two sunglasses and two optical models. The men’s collection features a new sunglasses model.
Selling Points: Both models GG4263 and GG3717 for women display a geometric butterfly shape with a diamond pattern fabric on the temples. According to Safilo, the models include a “soft-to-the-touch” rubber material for added temple comfort. Women’s sunglasses model GG3710S also displays a geometric shape, but features an ultra-lightweight plastic material. The model’s transparent temples highlight the style’s metal cores. Women’s optical model GG3719 features a cat eye frame with both metal and acetate on the sides. The men’s collection presented a new sunglasses model, GG1082, displaying a rounded, retro frame with ultra-slim metal temples. The model also includes adjustable nosepads for a better fit.
Price Guide: $$$$
www.safilo.com

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Marcolin Bows the Montblanc Fall/Winter Line

 
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Quick Take: Marcolin has introduced a modern, refined look for this season’s Montblanc collection.
Specifics: Montblanc features four new models in the sunglass collection and seven new models in the ophthalmic collection.
Selling Points: Each frame displays an exclusive style, ranging from semi-squared polished metal to an elegant aviator style, the company said. The MB4555 sun model features a metal frame enhanced by a double bridge in textured leather. The MB4575 and MB46535 sunwear styles vary in style with glazed temples and laser-engraved detail; while the MB4615 sunglasses echo the 1970s with a rectangular shape in acetate. In the ophthalmic collection, the MB0474 includes three-piece mount frame styles available in three colors. Styles MB0476, MB0479 and MB0488 are designed with a lightweight three-piece metal chassis; while the MB0480 and MB0477 feature a wider rectangular front in three classic colors.
Price Guide: $$$$$
www.marcolin.com

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Silhouette Introduces Newest Titan New Wave

 
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Quick Take: Silhouette’s newest Titan New Wave eyewear features the company’s quality technology and construction.
Specifics: The new model features a lightweight design of 3.24 grams. The titanium frame is highly flexible and displays a characteristic top bar; while the hingeless temple design is available in two lens and four color options.
Selling Points: Titan New Wave features flexible titanium material and uses a no screw, no glue construction model. Silhouette uses their “pioneering integrated nylon thread” technology to mount the lens with conforming top bar to create a natural form of the face.
Price Guide: $$$$
www.silhouette.com

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ALSO NEW

Zyloware Adds Styles to Red Tiger Collection

Zyloware Eyewear has released new styles from the Red Tiger Collection. The Red Tiger AM 503M has a semi-rimless zyl front in a bold rectangular shape with metal temples featuring two striped cutouts and gooseneck nosepads. The Red Tiger AM 506M is a semi-rimless sheet cut metal frame in a rectangular shape featuring gooseneck nosepads and cut-outs embedded in a metal plaque on the zyl temples. The Red Tiger AM 508Z is a full rim zyl frame in a rectangular shape featuring adjustable gooseneck nosepads and wider angle of flair. All three have spring hinges, while the AM 508Z accommodates progressive lenses. www.zyloware.com

Costa Debuts New Seapoint, Tern Styles

Costa introduces two new sunglasses, Seapoint and Tern, as part of its late 2014 collection. A classic aviator shape, the Seapoint offers a medium fit with Costa’s patented, nearly indestructible co-injected molded nylon construction, sturdy integral hinges and no-slip Hydrolite nosepads. Named for the slender seabirds, the Tern features a sleek, rectangular frame shape with five-barrel optical hinges and no-slip Hydrolite nosepads. Both styles can be customized with Costa’s gray, copper or amber 580P lenses. Seapoint and Tern can also be custom fit with Costa’s premium Rx lenses through an authorized Costa Rx partner. www.costadelmar.com

Eye Q Offers Equinox Plastic Styles

Eye Q has debuted a new plastic collection from their value line, Equinox. Following the success of Eye Q’s metal value line, Equinox has introduced their best value yet, according to the company, the Equinox plastics. The seven new Equinox styles meet most every design need, from trendy styles and matte finishes to quality and easy wearing shapes. Eye sizes range from 48 to 55 for broad appeal. “Once again, our design team has found a way to fill the niche of quality and trendy frames with a budget” said Jeff Frumkin, CEO of Eye Q. “We are pleased to be able to bring these great price points to our customers.” www.eyeqeyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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