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October 21, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Allison: ill.i Eyewear

SECOND LOOKS

McGee: Vera Bradley
Charmant: LineArt
ESE: Jaguar

ALSO NEW

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LAUNCHES

Allison Launches Will.i.am’s ill.i Eyewear Line

 
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Quick Take: Singer-songwriter and entrepreneur Will.i.am has collaborated with designer and long-term friend George Gorrow to release their first collection of experimental eyewear, ill.i Eyewear, distributed by Allison SpA.
Wearer: Men and women looking for eyewear designs that draw inspiration from the fashion-forward choices of 1980s hip hop pioneers, the oversized
eyewear worn by graffiti characters of the same decade and rare vintage eyewear shapes.
Specifics: The collection includes optical and sunglass styles for both men and women. Along with using experimental combinations of both metal and acetate, the eyewear collection also has a focus on comfort, including diagonal hinges and comfort acetate top bars. Each collection will provide matte and polished textures in gold, black, white, silver, gunmetal and tortoiseshell.
Selling Points: The men's sunwear collection includes round, thin metal frames with design highlights such as pilot-inspired spoilers and double brow bar. The men's styles also include angular metal and straight topped acetate frames in square shapes. Featuring a distinctive oversized cat eye frame, the women's sunglasses collection continues the trend of using vintage, fashion-forward styles to mimic hip hop pioneers from the 1980's, according to Will.i.am. The women's optical collection stays on trend while featuring round thin frames, double brow detail and square acetate frames with ill.i. detailing.
Price Guide: $$$$
www.allison.it

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SECOND LOOKS

McGee Intros the Latest Vera Bradley Sun Styles

 
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Quick Take: Modern meets vintage with the latest Vera Bradley Eyewear collection from the McGee Group, combining classic styles with signature Vera Bradley prints.
Specifics: Vera Bradley features five new styles for the upcoming collection. From larger rims and rectangular shapes to lightweight and vintage aviator shapes, the new Vera Bradley collection compliments the face with various animal prints and colors.
Selling Points: The five new models are the Eliza, Maxine, Tatum, Delaney and Lynn. Each model is complemented with acetate frames and temples adorned with jewelry. The collection also sports a comfortable fit with its accompanying spring hinges.
Price Guide: $$
www.mcgeegroup.com

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Charmant Expands LineArt Collection

 
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Quick Take: Charmant has released two new LineArt models representing a simple and minimal trend in frames. These new styles are the second release for the latest segment Duo, a minimally and simply designed eyewear collection, for the unique, smart and refined woman.
Specifics: Each new model includes a Duo temple design representing a clean, feminine appearance. As the name suggests, Duo features twin profile lines, a sophisticated ensemble of two ideals symbolized by the parallel lines with Swarovski pieces representing contemporary femininity and Excellence Titan representing comfort, Charmant said.
Selling Points: The XL2061 Duo model features a feminine lens shape and is available in three colors. The second model, XL2062 Duo features a half-rim and is also available in three colors. Both the full rim and half-rim styles are compatible with progressive lenses.
Price Guide: $$$$
www.charmant.com/us

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Eastern States Bows Jaguar Fall Collection

 
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Quick Take: Eastern States Eyewear has released Jaguar Eyewear’s fall optical collection from the German-based Ferdinand Menrad GMBH. The new introduction includes styles from Jaguar’s classic collection in addition to the youthful Jaguar Spirit and Performance lines.
Specifics: Along with two titanium styles, the collection has three styles created primarily in stainless steel and one more in monel. There are also be two acetate styles for the season as well.
Selling Points: Different metals lend themselves to different design features. The new releases' focus on materials enables Jaguar to provide consumers with the greatest degree of comfort and style possible, ESE said. Several styles feature inspiration from the designs of the namesake automobiles. Such elements include temples mimicking the wood grain of the dashboard, laser work on the temples recalling the cars’ grill, and temple contours representing that of the new F Type design. Additionally, Jaguar’s youthful Spirit collection portrays the feel of the cars by using the same colors offered in the cars on the frame coloration.
Price Guide: $$$$
www.eseyewear.com

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ALSO NEW

Ogi Eyewear Releases the 4303 Style

Ogi Eyewear has released the 4303 eyewear style which embodies pure delicacy through its luminescent presence, according to the company. With rich designer details, such as a vellum inlay, and an intricate designed bridge, the 4303 is constructed of metal in four color schemes; abalone pearl/sea green, golden walnut/peru, stardust ribbon/purple and twilight streamer/burgundy. The feminine 4303 features a classic almond-shaped cat eye with Ogi’s signature channel setting technique to inlay textured panels of luminous shell-like, wooden and striped patterns. Details include color coordinated rivets and a particularly unique bridge. www.ogieyewear.com

Smith Adds Three New Performance Sunglasses

Smith has introduced three new PivLock performance sunglasses, the Arena, Arena Max and Asana for Fall 2014. Smith engineered the new Arena to perform in an array of competitive environment thanks to an ergonomic face fit that doesn’t compromise field of view. The cylindrical lenses provide lightweight protection with premium optics in three interchangeable options, a two-position adjustable Megol nosepiece and slide-on temple ends. For larger face frames, the Arena Max features the same features, but in a larger lens profile. The new women's-specific Asana is designed with a smaller, more feminine face fit while maintaining a wide field of vision. The style provides three interchangeable lenses, including mirror tints, for a variety of light conditions during any outdoor pursuit. Features include an adjustable nose bridge and shorter temples for added comfort when worn under a helmet or hat. www.smithoptics.com

Morel Unveils Lightec’s Alpha 30 Concept

Morel has released Lightec’s Alpha 30 concept where slim polyurethane rubber temples meet with stainless steel fronts. This new men’s concept is offered in three models, each equipped with Morel’s exclusive patented Alpha flex-hinge system. The temples were developed with a stainless steel core which is then injection molded with polyurethane rubber. The injected rubber material allows for flexible temples and a comfortable wear. This stainless steel concept offers fine, light lines and con┬Čtemporary shapes, the company said. Alpha 30 is offered in two semi-rimless models and one full rimmed and is available in three neutral tones per model. www.morel-france.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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