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November 04, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Oakley: Prizm Lens

SECOND LOOKS

Marchon: Nike
Safilo: Fendi
Charmant: Titanium Perfection

ALSO NEW

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LAUNCHES

Oakley Launches Contrast-Boosting Sunlens

 
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Quick Take: Oakley has introduced Prizm, a sunlens that is engineered to increase contrast by boosting specific colors where the eye has peak sensitivity to detail and blocking the rest of the light. The result is enhanced visibility of detail and contours that are not washed out as they are with traditional lenses, according to Oakley.
Wearer: Because this is achieved through color science and not a physical change in light transmission like other lenses, wearers don’t have to wait for the lens to adjust to the changing light conditions, making it excellent for high speed downhill skiing with rapid changes between shade and intense sunlight.
Specifics: Prizm is initially available in Oakley snow goggles Prizm Rose, Prizm Black Iridium and Prizm Jade Iridium tints.
Selling Points: Prizm lenses work over a wider range of light conditions, so wearers don’t need to switch lenses as conditions change. By blocking all but the “good light,” Prizm lenses let less total light through than traditional lenses, so they are more comfortable in bright light. In shade or low light, Prizm lenses still let all of the “good light” so wearers retain enhanced visibility and detail, according to the company.
Price Guide: $$$$
www.oakley.com

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SECOND LOOKS

Marchon Intros Nike Flexon Hyper Collection

 
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Quick Take: The new Nike Flexon Hyper Collection from Marchon is a new line that combines the wearable style and lightweight comfort of plastic-framed eyewear with the progressive strength and flexibility of Flexon memory metal.
Specifics: The collection includes two new optical models.
Selling Points: Each model, the Nike 4258 and Nike 4259, is built with ultra-light-weight and flexible material. According to Marchon, the innovative memory properties allow the frames to bend but are engineered to return to the original fit and shape. Both styles also feature a waffle tread pattern and cantilevered hinges. The Nike 4258 is available in black with photo blue, dark magnet grey with volt and space blue with hyper jade colorways. The Nike 4259 is available in black with volt, dark magnet with black and cargo khaki with hyper crimson colorways.
Price Guide: $$
www.marchon.com

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Safilo Presents New Fendi Fall/Winter Sunglasses

 
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Quick Take: Safilo’s newest Fendi sunwear collection for Fall/Winter uses a combination of lightness and geometric architecture to create seasonal styles.
Specifics: Fendi’s collection includes four new sun styles.
Selling Points: Style FF 0051/S comes in a retro silhouette made of lightweight metal. The Fendi logo displayed as the hinge comes in gold, palladium or ruthenium. Style FF 0060/S is featured in an Optyl cat eye frame. This model has pyramidal metal details surrounding the lens, creating more geometric lines. Style FF 0063/S Metropolis is underlined by color block detailing framing the lens. The proportions of the three-layer front are balanced by extra-slim temples and nose-bridge. The FF 0066/S By the Way model comes in a rounded, retro frame refined by a color-blocking effect. The seasonal color palette of the collection is comprised of grey, burgundy, brown, olive and gold.
Price Guide: $$$$
www.safilo.com

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Charmant Bows New Titanium Perfection Styles

 
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Quick Take: Charmant has debuted new styles in their Charmant Perfection collection.
Specifics: Charmant’s Titanium Perfection optical collection features two new women’s styles and one new style in the men’s collection.
Selling Points: The women’s collection includes the CH12111 and CH12112 models. The CH12111 model features a titanium frame and acetate temples with stone accent. It is available in black, brown, burgundy and white. Model CH12112 also includes a titanium front, but comes in a butterfly lens shape with a marbled acetate temple and is available in black, brown and white gold. The men’s CD10741 model uses titanium in its full-trimmed front and includes a bold titanium hinge piece and acetate temples. This model is available in brown, gray and silver.
Price Guide: $$$
www.charmant.com

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ALSO NEW

Smith Debuts New Fall 2014 Sunglasses

Smith has introduced seven new frames with ChromaPop lens options. ChromaPop delivers a unique combination of patented polarization and color management technologies to provide exceptional clarity, high contrast, dynamic color optimization and reduced eye fatigue, according to Smith. Designed with fishermen and water enthusiasts in mind, the new Wayward, Dockside and Outlier TI frames are each available exclusively with ChromaPop lenses and ChromaPop sun RX. For the fashion-minded thrill seekers, the new Clayton, Colette, Discord and Dragstrip frames are available with ChromaPop, polarized, non-polarized lens options or sun RX. www.smithoptics.com

Silhouette Offers New Adidas Convertor Models

Silhouette has introduced new convertor models to Adidas Eyewear which allow wearers to have a single frame with a variety of options. The convertor “blades” on the temples feature a single color on one side and a bright shade on the other that can be rotated on the same temple and clicked into place or switched to the opposite temple. The convertor blades also have a narrow side and a wide side to offer up to four different looks. The frames and temples of the full-rim optical models are made from extremely light, durable and hypoallergenic SPX material for eyewear that is flexible and shatterproof, according to Silhouette. The SPX temples and a Performance Steel inlay allow opticians to adapt the temples to suit the shape of the wearer's head; while adjustable nose pads ensure a personalized and comfortable fit. www.silhouette.com

Moncler Lunettes Add New Styles for Fall

Moncler Lunettes has debuted a range of 12 new spectacles and 16 new sunglasses for Fall 2014. All the models are produced entirely in Italy and represent the brand’s passion for experimentation, applied to contemporary designs with an approach that is elegantly retro, the company said. Standouts this season are the four aviator variations in the sunglass collection with two unisex designs and one just for women. According to Moncler, these four frames create the perfect and up-to-date re-definition of classic forms using a number of contrasting materials. The range of colors span grey, dark blue, brown, tortoiseshell and black, as well as the addition of vibrant hues ranging from red to green, tone on tone with the lenses. www.moncler.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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