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November 11, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Modo: Biotech

SECOND LOOKS

Johnson & Johnson: ‘Define’ CL
Altair: Bebe
Tura: Ted Baker

ALSO NEW

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LAUNCHES

Modo Launches New Biotech Collection

 
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Quick Take: Modo has launched its new Biotech Collection. Each style features injection molded sunglasses and a Biotech material made up of 63 percent castor seed oil, drastically reducing the environmental impact, according to Modo.
Wearer: Along with its eco-friendly characteristics, the Modo Biotech Sun Collection also features High Chromatic Definition lenses, polarized polycarbonate with anti-reflective, impact resistant and anti-smudge coatings. For the wearer’s additional safety and durability purposes, the frame’s temples snap on and off.
Specifics: Eight sun frames in four color choices.
Selling Points: The colors of the new collection range from classic to warm earth tones for men’s styles and purple and lavender hues for the women’s styles. Each style offers two matte and two shiny finishes, and the lens comes in the colorful option of a green lens with blue mirror, brown lens with gold mirror, and a smoke lens with silver or blue mirror coating.
Price Guide: $$$
www.modo.com

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SECOND LOOKS

Johnson & Johnson Bows ‘Define’ Enhancement CL

 
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Quick Take: Johnson & Johnson Vision Care, Inc. has debuted 1-Day Acuvue Define contact lenses with Lacreon Technology, which the company defines as a new category of eye enhancement contact lenses that accentuate natural beauty while helping to support a healthy eye.
Specifics: The new contact lens’ iris-inspired designs combine an outer darker limbal ring, to enhance definition by creating contrast between the iris and sclera, with an inner translucent light-effects pattern, to add depth and definition without changing the eye’s natural color. Limbal rings are associated with a healthy and youthful appearance because people are more attracted to those with pronounced limbal rings, according to independent research (“ Preliminary Evidence that the Limbal Ring Influences Facial Attractiveness,”  Evolutionary Psychology, 2011) Being introduced in three styles (Natural Sparkle, Natural Shimmer, and Natural Shine), 1-Day Acuvue Define will be available in plano and vision correction ranges from +1.00 to -9.00 with a base curve of 8.5 and diameter 14.2mm.
Selling Points: “It is not a colored contact lens,” said Millicent Knight, OD, head of professional affairs, JJVCI, U.S. “Colored contact lenses usually have opaque and pixelated, patterns that mask the natural beauty of the eye. 1-Day Acuvue Define offers subtle, natural-looking enhancement that allows the beauty of the eye to shine through.” Already the number-one beauty contact lens in Asia, according to the company, Define is now available at a limited number of independent eyecare professionals’ offices in the U.S., with expanded product availability to follow in the first half of 2015. The performance of 1-Day Acuvue Define is similar to the 1-Day Acuvue Moist brand (the number one selling daily disposable lens in the world) on comfort, health and vision parameters, according to a statement released by JJVCI.
Price Guide: $$$$$
www.acuvueprofessional.com


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Altair Releases New Bebe Fall 2014 Collection

 
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Quick Take: Altair’s newest Bebe Fall Collection features feminine shapes and detailing.
Specifics: The newest collection includes five sunwear styles and six optical styles.
Selling Points: The sun collection features feminine detailing of crystals and animal prints. The five models maintain a vintage look with the Kitten model’s custom cat-eye and Kindred and Knock Knock’s classic rectangular shapes. Oval frames are featured on the Kicking It and Kiddo models. Bebe’s newest optical collection extends the glamour collection with inlaid lace details and Austrian crystals on models Knockout and Kind Hearted. The collection also features a rocker style with Keep It Real and Keepsake styles, a cheetah print on the Kick Back style and cat-eye on the Kindness style. Each model’s temples are accented with the Bebe logo.
Price Guide: $$
www.altaireyewear.com


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Tura Releases Ted Baker 2015 Sunwear Line

 
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Quick Take: Tura’s newest frames in the 2015 Ted Baker sunwear collection feature a retro color palette and include acetate-metal combinations.
Specifics: The collection features four models, two for women and two for men.
Selling Points: Styles for women include the B589 and B591. According to Tura, Baker’s fascination with mixing vintage and current trends inspired the women’s models. The sunglass frames feature a combination front including acetate rims and a sleek metal bridge and top bar. The frames come in a cat eye shape with a retro color palette of tortoise and gold and black. The men’s collection includes style B615 and B616. Model B615 is a vintage P-3 shape with a metal top bar that wraps to the endpiece for a sleek temple. The color palette includes a blue tortoise and tortoise laminate on grass green. Model B616 comes in a modified wayfarer style and includes a deep square front shape with a color block effect. The color palette includes a black over grey horn combination.
Price Guide: $$$
www.tura.com


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ALSO NEW

Safilo Presents Juicy Couture Photochromic Temples

Safilo has introduced three Juicy Couture photochromic frames with acetate temples that quickly change color from clear to bright pink when exposed to UV rays. The three styles all feature these photochromic temples; two female optical frames, one for adults and one for girls, and one ladies sunglass style, with black fronts and clear temples when not exposed to UV light. Each pair comes with an identifying hang tag describing the temple color change and is packaged in a Juicy Couture hard case with a cleaning cloth. www.safilo.com


REM Offers Customizable Eyewear with Converse Custom

Converse, a pioneer in customizing fashion, now brings this opportunity to eyewear, with the launch of Converse Custom kiosks for independent eyewear retailers in the U.S from REM Eyewear. Complete with an assortment of Converse frames, and a built-in iPad, the kiosk becomes a place for consumers to build their eyewear by choosing their style and selecting from a variety laser engraved designs which are then sent to the retail location for lenses to be inserted and the frame adjusted to the consumer's face. ECPs can enroll in the program and create an innovative consumer engagement zone with Converse Custom by signing up and paying a low-cost membership fee that covers the kiosk, iPad and one sample frame of each of the eight style. www.remeyewear.com


Etnia Barcelona Debuts Wild Love in Africa Line

Etnia Barcelona has presented a set of stylish limited-edition sunglasses with a classic silhouette inspired by the African Savanna called Wild Love in Africa. The line features slim handcrafted frames that combine cured cellulose acetate with a touch of metal, available in different colors. The frames feature textures that reproduce the color of wood, zebra hair, giraffe skin and horns. Manufactured by Mazzucchelli, the 100 percent eco-friendly acetate is 100 percent recyclable and biodegradable. Etnia Barcelona’s Wild Love in Africa collection collaborates with the NGO Africa Rising Foundation donating 2 percent of global sales to contribute to the development of the African continent. www.etniabarcelona.com


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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