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November 18, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Baumvision: Mothersbaugh and Baum

SECOND LOOKS

Charmant: Esprit
Maui Jim Limited Edition
Moscot: Spirit Collection

ALSO NEW

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LAUNCHES

Baumvision Launches Mothersbaugh and Baum Collab


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Quick Take: Inspired by his background in music and arts, artist Mark Mothersbaugh has collaborated with founder and CEO of Baumvision, Shane Baum, to launch the new Mothersbaugh and Baum eyewear line. According to the company, the collaboration pairs Mothersbaugh’s style with his personal journey of discovering the arts.
Wearer: According to Baum, the choice of using lightweight metal from an alkaline earth metals group was a conscious decision; while the goal of the collection’s construction was to appeal to those looking for bold shapes that remain lighter in both color and weight. Specifics: The first collection features three Beryllium metal-built styles in both sunglass and Rx lens options.
Selling Points: In the Mothersbaugh and Baum collection, styles include the Akronite, Mutato and Francesca. Akronite is a bold, rectangular frame. Being a native of Ohio, Mothersbaugh named the style as a “twist on the city of Akron, Ohio,” according to Baumvision. The second style, Mutato, also the name of Motherbaugh’s production company ,derived from the combination of “mutant” and “potato,” is a more bookish, scholarly looking frame. The third frame, Francesca, named after the designers’ dog, is an oversized rounded unisex style.
Price Guide: $$$$
www.baumvision.com

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SECOND LOOKS

Charmant Introduces New Esprit Collection


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Quick Take: The Charmant Group’s Esprit collection focuses on comfort and color with each new style.
Specifics: The new collection includes four new optical styles.
Selling Points: Model ET17444 comes in a soft square lens and features color options of black, Havana, purple or burgundy frame front. Model ET17445 features a two-toned frame with barrel shaped lenses. Frame colors include red, pink, brown and black. Model ET17446 features a rectangular lens shape in a semi-translucent Havana paired with bold orange temples. The black style pairs with a gray temple and the red frame front is offset by blue temples. Model ET17447 comes in brown, black and Havana frame fronts.
Price Guide: $$
www.charmant.com

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Maui Jim Unveils First Luxury Sunglass Styles


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Quick Take: Maui Jim has released its first ultra-luxury sunglass collection, called You Move Me, which features colorful interpretations of Hawaiian flora and fauna brought to life by internationally renowned Hawaiian artist, Charlie Lyon.
Specifics: The collection includes two Crystal/Silk frame shapes – a rounded, oversized frame (Style #280) and a squared-off, slightly retro frame (Style #277), where Lyon’s work was transferred to Italian silk and handcrafted into the sunglasses. Only 270 pairs of style #280 and 290 pairs of style #277 have been made. Additionally, Maui Jim is also producing printed acetate frames of the Lyon painting in three distinctive color variations. The printed styles come in Silk Print with White Trim & Teal Interior (style #GS280-51), Navy with White Trim and Silk Print Interior (style #RS280-52) and Black with White Trim and Silk Print Interior (style #277-53). Only 500 pairs of each printed acetate style will be manufactured and each pair is stamped with a signature and numbered. Maui Jim’s MauiPure lenses can be found in every frame in the collection.
Selling Points: Artwork for the collection is based on a vivid painting by Lyon that is evocative of the Maui Jim lifestyle. No two Crystal/Silk frames are the same and each is a numbered, limited-edition frame. The sunglasses pair the artwork with Maui Jim PolarizedPlus2 lenses. “At Maui Jim, we work to create an experience,” said Richard Walker, Maui Jim’s director of product development. “This collection harnesses the beauty of Hawaii in a collectible piece of wearable art that captures the spirit of the islands.” Each pair of You Move Me sunglasses comes with a custom case and cleaning cloth. They are also available with MauiPassport prescription lenses in ranges from +3.00 to -6.50.
Price Guide: $$$$
www.mauijim.com


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Moscot Debuts New 2014 Fall Spirit Collection


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Quick Take: Moscot announced the debut of the new Spirit Collection for fall featuring clean, sharp designs.
Specifics: The new collection introduces six new styles and three new colors.
Selling Points: The Alex model features a sleek, minimalistic silhouette. The frame is made from acetate with two dot rivets on the front and temples. The Bree frame is made from a combination of metal and acetate and includes grooved metal accents on the front and temples. The Cami features a contemporary frame with a saddle bridge and two dot acetate rivets on the front and temples. The Courtney model is made from acetate and includes a keyhole bridge. The Robin features a rounded shape and is made from acetate with two dot rivets on the front and temples. The Stevie features a square-shaped frame and is made with grooved metal accents on the front and temples. All models include a five barrel hinge and signature endcaps.
Price Guide: $$$$
www.moscot.com

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ALSO NEW

Zyloware Releases New Leon Max Styles for Fall

Zyloware Eyewear has released new Leon Max styles for fall. The Leon Max 4009 introduces the second Leon Max wave in four colors. The cat eye shaped, full rim zyl frame is a bold take on vintage styling with the zyl endpiece featuring a unique wrap around metal arrow. The Leon Max 4010 is a full rim zyl frame featured in two bold colors and a dramatic gradient. The frame features a shiny metal endpiece that connects the modified oval shaped zyl front to the zyl temples. The Leon Max 4011 is a full rim, dramatic, geometric shaped, zyl frame that features a wraparound metal plaque with the Leon Max globe logo. The Leon Max 4012 is a geometric shaped, full rim zyl frame featuring a sleek metal strip across the top brow and onto the temple. All four new styles accommodate progressive lenses. www.zyloware.com

ClearVision Bows First Plastic Model in DuraHinge

ClearVision Optical has introduced three new styles to its DuraHinge collection, including the first plastic model for the collection. The latest release also introduces a new custom tooled hinge featuring the DuraHinge logo. This proprietary five-barrel hinge offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face, according to the company. New styles include the DuraHinge 8, a full acetate, wayfarer inspired model; the DuraHinge 9, a metal combo frame featuring a very thin metal brow and wire bottom for a clean, sleek look; and the DuraHinge 10, a full metal navigator with a thin double bridge and bold endpieces. www.cvoptical.com

Revolution Offers New Magnetic Clip-On Styles

Revolution Eyewear has introduced new magnetic clip-on styles. The Rev763 is an elegant, lightweight design, with a magnetic clip-on available in cocoa, burgundy, teal and plum, available in size 52-16-135. All Revolution Magnetic Clip-Ons come in polarized polycarbonate lenses and may be special ordered for 3D viewing and specialty lenses for specific sports as well. Additionally, according to the company, their clip-ons are superior to photo-chromatic lenses because photo-chromatic lenses do not become fully dark inside a vehicle and do not allow full protection from glare. www.revolutioneyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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