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December 02, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Oakley: Garmin Airwave

SECOND LOOKS

Luxottica: Prada
Safilo: Carrera
McGee Group: Argyleculture

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LAUNCHES

Oakley Adds Garmin Camera to Airwave Goggle


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Quick Take: Oakley has teamed up with Garmin to expand the functionality of the next evolution in Oakley Airwave alpine goggle technology. Wireless technology and a specially designed app will allow the goggle’s heads-up display to be used with the Garmin VIRB Elite action camera.
Wearer: Customers with the Oakley Airwave 1.5 snow goggle will be able to wirelessly connect their goggles to the VIRB Elite action camera, allowing the goggle to serve as a live video heads-up display, as well as a remote control.
Specifics: The collection includes nine unisex optical and nine sunglass styles. Each style was handcrafted in Japan from richly colored Italian and Japanese acetates with one style incorporating titanium.
Selling Points: The Garmin VIRB Elite action camera features built-in GPS, an accelerometer and an altimeter, and data seen in the Airwave 1.5 heads-up display can be overlaid onto the video recording. The glove-friendly remote for Airwave 1.5 enables the user to control camera features, and the goggle’s heads-up display can serve as the camera’s LCD display to show live video previews, as well as data from the camera’s built-in GPS sensor. Oakley Airwave goggles feature a heads-up display developed by Recon Instruments that integrates GPS, Wi-Fi, MFi Bluetooth and more with a host of onboard sensors to offer instant access to information.
Price Guide: $$$$$
www.oakley.com

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SECOND LOOKS

Luxottica Releases New Prada Fall/Winter 2014 Line


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Quick Take: The newest Prada collection from Luxottica fashions contrasting elements of geometric shapes, bold and oversize frames. The frames echo a retro style featuring perforated metal elements balanced with sinuous shapes.
Specifics: The collections include styles for both men and women, all of which flaunt a clean-cut style.
Selling Points: Women’s collection includes glamorous ornaments with a contemporary flair. Each style also includes a combination of metal studs. The men’s collection features a post-industrial, 1960s aesthetic and includes an ultra-lightweight feel to the frame. In the women’s Prada Machine Special Collection, the semi-rimless SPR 53R model features a metal upper front profile and comes in lead, bronze and silver. Each color will be displayed in either matte or brushed-effect finishes. The women’s collection also features the VPR 60R model, an optical frame decorated with metal openwork on the temples. The cat-eye frame is available in black, ivory, tale and vermilion. The women’s Prada Ornate Collection features four models with geometric, cat-eye shapes and evenly arranged studs on the front. Prada Machine’s Men’s Collection features a linear design with a metal upper front profile. The semi-rimless SPR 50R model and tear-drop-shaped SPR51R model both arrive in the color options of black, camouflage, yellow, red and aluminum.
Price Guide: $$$$
www.luxottica.com

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Safilo Unveils the Carrera Fall/Winter Collection


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Quick Take: Safilo’s new Carrera collection plays with ultra-slim profiles and color-blocking effects.
Specifics: The newest collection includes three sunglasses styles and one optical style.
Selling Points: The Carrera sunglass styles include Carrera 5019/S, Carrera 5020/S and Carrera 92/S. Contemporary and lightweight model Carrera 5019/S features a rounded silhouette in Optyl and is adorned with the brand’s Victory C logo on geometric temples. The model’s mirrored lenses are paired with feminine color combinations. Model Carrera 5020/S is constructed with lightweight steel sheet metal and features a rectangular front. Wraparound model Carrera 92/S features two toric nylon lenses with a softly rounded lens and double curved front. Carrera’s unisex optical model is featured as an ultra-slim steel rectangular front and includes branded flat temples.
Price Guide: $$
www.safilo.com

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McGee Presents New Argyleculture Collection


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Quick Take: The McGee Group has presented Argyculture’s newest eyewear collection featuring three new styles.
Specifics: The three styles include the Stevens, Bonham and Guthrie for men.
Selling Points: The Stevens model features a classic rectangle flat metal frame shape with horn acetate temples which display contrasting colors. The Bonham also features a rectangle frame with an ombred temple and is available in black. Lastly, the Guthrie features a semi-rimless rectangle frame with injected, flexible TR-90 temples. Each Argyleculture model includes spring hinges for a comfortable fit; while the Guthrie model also includes an extended endpiece for those requiring a larger fit.
Price Guide: $$
www.mcgeegroup.com

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ALSO NEW

Marchon’s Nike Vision Offers Kevin Durant Optical Line

This season, Marchon’s Nike Vision will launch an optical collection in collaboration with basketball player and reigning MVP, Kevin Durant. The collection consists of two unisex styles; an adult optical style, the NK 7230 KD, as well as a Young Athlete design, the NK 5530 KD. The NK 7230 KD features a classic, vintage-inspired square shape in lightweight acetate and injected temples with pin hinge construction and a sturdy five-barrel hinge. In January 2015, the NK 5530 KD, ideal for teenagers and adults with petite builds, offers spring hinges and an occipital fit temple design. “Since I wear glasses as part of my daily routine, it was a natural extension for me to become involved with eyewear,” said Durant. www.marchon.com

New Fall Styles from Adlens Adjustables and Sundials

Adlens has announced a new Autumn Collection for its Adlens Adjustables and Adlens Sundials lines. Matching the muted tones of the season, the Autumn Collection offers Adlens wearers a wider selection of colors. Adlens Sundials have also expanded the Autumn Collection with two new tints for its UVA/UVB-resistant lenses. Brown-tinted lenses complement each new frame color; while the new green tint, an American classic, stays on-trend with its vintage roots. With these new models, Adlens Adjustables now offers 11 product options and Sundials a total of 12. The Alvarez lens technology in both lines is comprised of two wave-shaped plates that glide across each other to incrementally adjust the focus of each eyeglass, enabling correction of over 90 percent of spherical errors (-6 to +3 diopters) in those without astigmatism. www.adlens.com

Alternative Eyewear Bows New Acetate ClipTech Models

Alternative Eyewear has added three new acetate frames, one for women and two unisex models, to their ClipTech line. The K3784 is an oversized chunky frame perfect for that geek chic look. The K3787 is another oversized square shape yet sleeker and more refined, which features a beautiful burgundy-purple fade and an eye-catching demi brown. Both models are built for men and women. For women, the K3788 is a cat eye shape using multiple layers of acetate to create depth and dimension. Each new frame features exclusive, back-mounted clip-on technology to make adding a clip-on easy and worry-free. www.alternativeeyes.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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