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December 09, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

ShamirX3

SECOND LOOKS

Silhouette: Urban Lite
Charmant: Puma
Marcolin: DSquared2

ALSO NEW

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LAUNCHES

Shamir’s New Sun System Combines Optics and Fashion


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Quick Take: Shamir is launching Shamir X3, a fashion-focused sun system that enables ECPs to offer a complete solution to patients that includes Rx lenses, proprietary mirrors, lens engravings and other elements.
Wearer: Shamir’s X3 prescription sun package takes sunwear to the extreme by introducing not only premium optics in complex eyewear, but also adding an element of exclusivity by letting the patient select any pair of frames on the board in combination with Shamir’s progressive and single vision designs.
Specifics: Shamir X3 offers a choice between a multitude of fashion tints and mirrors, and provides advanced expression options and superior cosmetics by allowing each patient to add their own signature engraving onto the lens all while ensuring they receive the thinnest lenses for their prescription.
Selling Points: Shamir’s X3 is designed to assist ECPs with merchandising in order to help grow Rx sunwear sales. To facilitate the new X3 package offering, Shamir has opened a state-of-the-art edging lab in Los Angeles, Calif. The facility provides the specialized services necessary to further enhance the quality, cosmetics and optics of Shamir X3 orders.
Price Guide: $$$$
www.shamirlens.com

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SECOND LOOKS

Silhouette Introduces Urban Lite Collection


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Quick Take: Silhouette’s new Urban Lite collection features a new level of lightness and durability to eyewear for the brand.
Specifics: The Urban Lite collection is available in men’s, women’s and unisex models in eight different colors.
Selling Points: The newest Urban Lite model features high-tech SPX+ plastic which creates resiliency and stability. The model is the thinnest full-rim plastic eyewear on the market, according to Silhouette. The screwless snap hinge is displayed as a jeweled ornament on the SPX+ side part. According to designer Gerhard Fuchs, the Urban Lite concept is a blend of technically unique solutions and harmonious design.
Price Guide: $$$$
www.silhouette.com

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Charmant Group Releases Puma Fall Collection


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Quick Take: The Charmant Group uses functionality and on-trend shapes for Puma’s newest fall styles.
Specifics: The collection includes three new unisex optical styles.
Selling Points: Model PU15439 features a small, flexible frame with Puma’s built-in “anti-worry system” to guard against frame slippage, the company said. The model is decorated with an all-over polka dot print. Model PU15440 features an athletic, street style with a graffiti-inspired Puma logo on the temples and is available as a unisex style. Lastly, Model PU15443 features a wide-fitting profile and high-octane graphic with a repeat-pattern logo on the temple. Each model includes three color options.
Price Guide: $$$
www.charmant.com/us

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Marcolin USA Presents New DSquared2 Styles


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Quick Take: Marcolin’s DSquared2 collection features new sunglass and eyeglass styles for both men and women.
Specifics: DSquared2’s newest collection includes four new sunglass styles and six new ophthalmic styles.
Selling Points: The ladies DG0146 sunglasses draw inspiration from glamorous 1950’s style, according to Marcolin. The frame is designed with colored stripes to maintain a blend of contemporary and vintage, while model DQ0147 comes in chromatic colors with metal detailing visible on the temples. Using both acetate and lightweight metal materials, the men’s DQ0149 sunglass model features a classic square shape. The vintage DQ0150 men’s sunglass features a pilot-shaped acetate frame. The women’s ophthalmic collection includes vintage women’s styles DQ5131, DQ5133 and a contemporary style DQ5127. The men’s optical collection features geometric outlines including rectangular in the DQ5129 model and a pilot shape in model DQ535. The eyewear collection also includes a rounded unisex style, model DQ5124.
Price Guide: $$$$
www.marcolin.com

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ALSO NEW

Morel France’s First Öga Sun Release, the Copensol

Morel has released the first sunglass style from the ÖGA collection which remains perfectly in tune with brand’s identity centered on functional design for men. The brand’s exclusive patented flex-hinge system is the focus of these frames. The colored design of the visible spring blade extends along the inner temple in a bright rubber line. This flex-hinge with cam return and anti-rocking effect is an integral part of the products aesthetic. The frame is adorned by a pattern that is met by a smooth finish halfway down the frame’s front. All six models are fitted with polarized polycarbonate lenses and are equipped with an anti-reflective coating on the inside surface. ÖGA Sun is available in six distinctive shapes, four suitable for corrective lenses, and two shapes that are more curved. www.morel-france.com

Tavat Unveils Melanin Rx Prescription Program

Tavat, distributed in the U.S. by Daas Luxury Optics, has introduced prescription sunglass lenses, both single vision and progressive, under their Tavat Lens Technology (TLT) Melanin Rx Program. Tavat’s free-form digital technology allows customers to benefit from back surface design that allows wider fields of view and low distortion levels that alleviate “swim and sway effect” and improve both adaption and tolerance levels. Tavat Rx lenses are infused with a synthetic melanin to provide the ultimate in eye protection, improving clarity, enhancing contrast, without any color distortion, the company said. Tavat Rx lenses block 100 percent of UVA and UVB light, 98 percent of the dangerous violet-blue light (HEV) are impact resistant and lightweight, and are equipped with TLT PLUS treatments including oliophobic, hydrophic and antistatic coatings with six layers of AR coating. www.daasluxury.com

The New Rolf Evolved Collection

The new Evolved Collection from Rolf Spectacles encapsulates five years of the brand’s design quality and elaborate finishing. The know-how accumulated over the last five years has gone into the new collection which reflects continuous development, motion and growth. The result are ultra-light, delicate glasses with clear lines and a design which highlights the precise final sanding and different wood types. The collection boasts 17 new designs in five wood, four special and four stone types. The new Foursome 102 is a noble and sleek frame reminiscent of the English classic car from the late 1950s. www.rolf-spectacles.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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