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December 30, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Mondottica: Yamamoto

SECOND LOOKS

McGee Group: Argyleculture
Modern Optical: BMEC
Boz Eyewear: Jungle Pop

ALSO NEW

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LAUNCHES

Mondottica Launches Yohji Yamamoto Eyewear


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Quick Take: Mondottica has launched the Yohji Yamamoto eyewear collection including both optical and sunglass frames.
Wearer: The inspiration for the Yohji Yamamoto 2015 eyewear collection came from Yamamoto’s original three-word brief “Dramatic, Avante Garde and/or Intelligent.”
Specifics: His newest collection features variations of rich colors, round shapes and highlights a high-end piece on the front while emphasizing personalization on the temples.
Selling Points: The collection’s palette, fit and cut reflect the designer’s personal layers of dark, somber shades of clothing. According to Yamamoto, “Black is modern and arrogant at the same time. Black is lazy and easy, but mysterious.” The palette has been developed exclusively with Mazzucchelli; while the collection’s monochrome lenses have been developed with Christian Dalloz to match the bespoke acetates.
Price Guide: $$$$
www.mondottica.com

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SECOND LOOKS

McGee Group Presents New Argyleculture Collection


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Quick Take: McGee Group presents Argyculture’s newest collection featuring three new styles.
Specifics: The three styles include Stevens, Bonham and Guthrie.
Selling Points: The Stevens model features a classic rectangle flat metal frame shape with horn acetate temples. Temples display contrasting colors. Bonham also features a rectangle frame with an ombred temple and is available in black. Guthrie features a semi-rimless rectangle frame with injected, flexible TR-90 temples. Each model includes spring hinges for a comfortable fit. Guthrie model includes an extended end piece for those requiring a larger fit.
Price Guide: $$
www.mcgeegroup.com

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Modern Optical Adds New Styles to BMEC Collection


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Quick Take: Modern Optical has released new styles using stainless steel, zyl and metal trim to enhance the quality of the newest BEMC Collection.
Specifics: The collection includes seven new BMEC styles. The latest additions include three stainless steel models (Big Block, Big Play and Big show) and four handmade acetate models (Big Abe, Big Al, Big Cheese and Big Jim).
Selling Points: BMEC’s stainless steel models include spring hinges, silicone nose pads and an option for larger sizing for comfort. Sizes range from 52mm to 62mm and longer temples now measure up to 160mm. Each model is available in black, brown and navy matte finishes. The four acetate models feature a rectangular shape with metal trim and also include spring hinges and larger sizing. The models come in black, navy, tortoise and gray.
Price Guide: $
www.modernoptical.com

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Boz Releases New Jungle Pop Collection


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Quick Take: Boz Eyewear has released their new Jungle Pop Collection which displays a new, colorful palette.
Specifics: The Jungle Pop collection features three new ophthalmic models.
Selling Points: The Jungle Pop collection is inspired from the stainless steel superposition typical to the brand’s Pop’It’s concept, according to the company. These new Jungle Pop styles are focused primarily on feminine detailing which includes curves, animal prints and colorful bright palettes. The collection’s prints include camouflage, panther, leopard and subtle mosaics.
Price Guide: $$$$
www.jfrey.fr

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ALSO NEW

The Seraphin Aspen from Ogi Eyewear

Ogi Eyewear has introduced a sophisticated titanium cat eye style from Seraphin called the Aspen. The Aspen was designed with elegance and simplicity in mind. With the delicate use of Japanese titanium, the Aspen embodies the long-established cat eye shape with updated intricacy. This feminine style is offered in four hues; black, white, burgundy and blue. Seraphin Eyewear counter cards, logo blocks and large window banners are available upon request. www.ogieyewear.com

Mykita for Palm Angels

Palm Angels is the definitive book on the L.A. skateboarding scene, capturing the style and street culture of the world's most elite communities of skaters. Mykita has teamed up with Francesco Ragazzi, the Italian creative behind the large-format photographs to produce a special edition. Published by Rizzoli, the signed set includes a custom design of the frame Calypso sunglass in pitch-black with gold-flash lenses, the book itself with an introduction by Pharrell Williams and a signed photo print. Mykita for Palm Angels is available at all Mykita shops, and to select opticians and fashion stores worldwide. www.mykita.com

Theo Introduces First Jewelry Piece

Hypnotic is the first piece of jewelry from eyewear brand Theo. Hypnotic comes in four different models in stainless steel, two of which are coated in gold and two in palladium. Hypnotic was produced in a limited edition with only 100 pieces having been made of each model. Each one is numbered on the reverse as well as on the box. Each one comes individually packed in a ‘little black box’ with a stylish print. www.theo.be

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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