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January 06, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Adlens: Interface
US Optical: Thin Series

SECOND LOOKS

Silhouette: Lite-Twist
Mondottica: Cacharel
Eastern States: Exces

ALSO NEW

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LAUNCHES

Adlens Launches Adjustable Eyewear for Digital Eye Strain


Quick Take: Adlens has released Adlens Interface, a new type of adjustable eyewear that helps relieve the effects of digital eyestrain.
Wearer: Based on the same Alvarez lens technology in Adlens Adjustables, Adlens Interface combines continuously adjustable focus with a specially formulated HEV light-reducing tint, allowing the wearer to fine tune their vision for the distance of the screen while reducing digital eye strain.
Specifics: The company said a user test showed over 50 percent immediately noticed the difference when using their computers, preferring Adlens Interface to eyeglasses with clear lenses, while 60 percent saw an improvement when using their smartphones and tablets.
Selling Points: Quickly learning how to customize the focusing power of each lens, they were able to adjust their vision to whichever screen they were looking at, without modifying their posture, and benefitting from the digital eye strain-reducing tint. Users commented on the “resting sensation” their eyes experienced, reporting that glare was reduced, screen contrast improved, text appeared much clearer and they were able to focus for longer without experiencing discomfort.
Price Guide: $$$
www.adlens.com

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US Optical Introduces Thin Series Sunlenses


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Quick Take: US Optical is expanding its proprietary lens technology with two additional sunglass free-form lenses: Thin Wrap HD progressive and Thin Single Vision Wrap HD.
Wearer: While higher minus Rx lenses have a thick edge and higher plus lenses have a thicker center and nasal area, US Optical’s lenses and technology offer customers any fashionable sunglass frame with substantially thinner results.
Specifics: “The most important headline is that we can now make the 6 and 8 base Sunglass Wraps 40 percent thinner,” said Ronald Cotran, co-owner and vice president of US Optical. “Whether it’s a plus 4 or a minus 6, our new Thin Lens series is 40 percent thinner than any other sunglass technology.” This is achieved by creating a dynamic engineered viewing zone and with advanced mathematical algorithms thinning the edges in a blended area creating thinner plus and minus lenses.
Selling Points: US Optical’s Thin Lens technology is protected under U.S. patents 8,002,404 and 8,449,111. US Optical is the third largest independent lab in America, as ranked by Vision Monday’s 2014 Top Labs Report. It is owned by Ralph, Ron and Robert Cotran.
Price Guide: $$$
www.usoptical.com

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SECOND LOOKS

Silhouette Presents New Lite-Twist Collection


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Quick Take: Silhouette released a new Lite-Twist Collection enhanced with high-tech materials and details.
Specifics: The collection includes eight rimless models.
Selling Points: The new Lite-Twist model features unique temple designs with finely punches perforations. According to Silhouette, the thin deco element is wrapped around the SPX+ cylinder of the snap-hinge and then threaded through an opening on the outer edge of the temple. This “weave” technology forms the foundation of the model. The one-piece temple end with a colored groove gives the temple design a modern interpretation of the classic Silhouette Cap, according to Silhouette. The lens shapes range from narrow progressive lenses to classic shapes.
Price Guide: $$$$
www.silhouette.com

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Mondottica Bows Cacharel Autumn/Winter Collection


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Quick Take: Mondottica has introduced the Cacharel optical and sun collections for Autumn/Winter 2014/2015.
Specifics: Four optical styles and four sun styles for women.
Selling Points: Taking inspiration from the Cacharel woman, the new eyewear collection has been designed to fulfil her desires. The line remains true to the brand’s signatures and offers delicate feminine shapes with tender color treatments all finished with subtle logo work. The optical collection is inspired by effortless femininity and is presented in soft, natural tones. Standout model CA3034 features a feminine shape in a palette of colors that ranges from the classics, black and Havana, to more feminine tones of peaches and blues and the signature Cacharel ‘blush.’ Highlights of the 2015 sunglasses collection include the CA7024, a delicate feminine shape with tender color treatments with inspiration directly from the latest season’s palette; and the CA7028, a feminine cat eye shape that captures the authentic elements of the brand: simplicity, elegance and luxury.
Price Guide: $$$$
www.mondottica.com

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Eastern States Releases New Execs Styles


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Quick Take: Eastern States Eyewear has released new ophthalmic styles to its Exces Eyewear collection.
Specifics: The eight new releases features a mix of materials including plastic, stainless steel, and epoxy elements. Rich colorations are also a focus, with a variety of tones, combinations, and finishes.
Selling Points: In plastic, there are three new styles featuring a diverse range of color schemes that sport a mix of several animal print laminates or clever fades. In metal, there are two stainless steel styles in petite sizes (either a 48 or 49 eye). Both feature architectural temple shaping and two toned color schemes providing for a bright, youthful look. Additionally, the collection premieres three “Montage” styles. “Montage” frames feature a thin stainless steel skeleton with an epoxy “skin.” This coating provides a soft texture as well as a subtle touch of added dimension – looking at each sku closely reveals faint striations in each color.
Price Guide: $-$$
www.eseyewear.com

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ALSO NEW

L’Amy America Adds New Columbia Performance Suns

L’Amy America has added two new Columbia Performance Sun styles featuring featherweight frames and polarized lenses to the Columbia Eliminator Performance collection. Models Vasco 100 and Vasco 200 both feature a featherweight frame and are designed for work-play functionality. Each model features Eliminator polarized lenses that block 99.99 percent of reflected glare, according to L’Amy. Frame fronts are made of stainless steel and feature temples constructed of Columbia’s “Hyper Lite 90” dual-injected plastic. www.lamyamerica.com

Introducing the Latest ClearVision PuriTi Releases

ClearVision Optical has introduced three new styles to its PuriTi 100 percent titanium eyewear collection. New styles include the PuriTi 307, a classic design with a narrow front shape and subtle textured temple accent; the PuriTi 308, a classic, softer eye shape complemented by thin, subtly detailed temples; and the PuriTi 309, a semi-rimless navigator style with a thin double bridge and beveled, hi lo temples. Each lightweight, handcrafted design is enhanced using an innovative ion plating technique that provides strength and richness in color. Available at an attractive opening price point, all PuriTi frames offer integrated spring hinges. www.cvoptical.com

Plan “B” Offers the Orion from JupiterSlims

Plan “B” Eyewear has introduced a brand new JupiterSlims model, the Orion. This new frame gets its brilliant color palette from specialized acetate sourced exclusively from Japan. The Orion stays true to its technical roots, utilizing a nickel-free alloy for the temples, screwless hinges and soft silicone nose pads that create an excellent fit. Lightweight, bold and fun, this frame is equal parts advanced technology and unique design. www.planbeyewear.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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