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January 13, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Mitsui UV

SECOND LOOKS

Kenmark: Lilly Pulitzer Girls
Tura: Brendel
Zyloware: Stetson Slims

ALSO NEW

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LAUNCHES

Mitsui’s New Lens Material Cuts Short Wavelength Light


Quick Take: Mitsui Chemicals has launched a new ophthalmic lens material that helps protect eyes from not only ultraviolet (10-400nm) light rays but also 400nm-420nm wavelength light. Conant Optics is planning to market these lenses in the U.S. under the "UV++" brand.
Wearer: The human eye can be damaged by exposure to sunlight, in particular UV light. Recent studies have shown, however, that shorter wavelength light from 400nm to 420nm also damages the retina, which is the most vulnerable tissue of the eye, and this can be one of the factors which accelerates the development of Age-related Macular Degeneration (AMD) and cataracts. Although many conventional sunglasses, in addition to protecting from UV rays, provide protection from shorter wavelength light, general vision correction lenses do not.
Specifics: Mitsui Chemicals’ newly debuted lens material, "UV+420cut," helps protect eyes from damaging short wavelength light.
Selling Points: “The other lens materials on the market that block short wavelength light have the disadvantage of having a yellow tint,” said Woody Muire, marketing manager for Mitsui Chemicals of America. “The yellowness is markedly less in UV+420cut.”
Price Guide: $$$
www.conantoptical.com

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SECOND LOOKS

Kenmark Releases New Lilly Pulitzer Girls Styles


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Quick Take: Kenmark Group has introduced new styles into their Lilly Pulitzer Girls Collection.
Specifics: Two new optical frames, the Sandrine and Trini.
Selling Points: According to Kenmark, accounts will get carried away with the adorned butterfly and heart plaques placed on the frame fronts and temples. Bright colors and patterned inside temples make these frames a perfect choice for girls looking for a frame that is sweet and sassy all rolled up in one. Both frames are zyl with spring hinges with the Sandrine available in aqua, fuchsia and tortoise and the Trini in navy, pink and tortoise.
Price Guide: $$
www.kenmarkoptical.com

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Tura Presents New Brendel Optical Models


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Quick Take: Tura Inc. has unveiled new styles from Brendel. “Our new Brendel styles are geared towards the confident woman who follows the latest global runway trends, and wants to look sophisticated,” says Jelena Halliburton, product manager for the Brendel collection. “These modern designs feature a unique styling voice that are visually appealing, trend-setting and chic.”
Specifics: Four edgy, yet wearable optical models that include custom animal prints and two-toned pressed patterns that exquisitely blend with feminine shapes, luxurious accents, and rich colors.
Selling Points: Style 922019 is a semi-rimless frame with a modern front shape complimented with a multicolored textured animal pattern along the temporal edges, endpiece and temple. The 922020 is a lightweight, contemporary update on a classic oval shape. The feminine front features a flat metal top bar that’s accented with a matte/shiny pressed animal pattern, flowing into the top portion of the beveled temple. The 924003 is a rectangular shape boasting an uplifting sweep, and modern geometric angles. The carved effect along the front temporal edges creates a high fashion edge. Lastly, the 903025 combines bold accents without being too daring in an upswept rectangle front with a thinner profile and a subtle endpiece paired with sculpted 3-D barrel metal temples. Two new counter cards are available with images that emphasize distinct qualities and express exciting aspects of the brand through the use of close-up photography with a strong color story.
Price Guide: $$$
www.tura.com

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Zyloware Expands the Stetson “Slims” Collection


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Quick Take: Zyloware Eyewear has announced the expansion of the Stetson Slims Collection in January 2015. Stetson Slims is appealing to men of all ages, with construction that is extremely lightweight, comfortable and fashionable while still maintaining the durability of a thicker zyl frame.
Specifics: Three new optical styles featuring Stetson Slim’s flexible stainless steel core wire temple that eliminates the need for a bulky spring hinge or thick temple to enhance its lightness. When the Stetson Slims are worn, the weight is distributed throughout the zyl frame, relieving your nose of the pressure nosepads would normally leave, the company said.
Selling Points: Maintaining the classic square shape and durability of the Stetson brand, the Stetson Slim 315 is a full rim zyl frame with a metal rivet on the thin zyl temples that feature stainless steel core wire. The thin profile and durable quality of the Stetson Slim 316 appeals to a wide range of wearers. A balance of bold and traditional, this full rim, contemporary rectangular shaped frame features unique cut, stylish zyl temples with a metal rivet and flexible stainless steel core wire. Lastly, the Stetson Slim 317 is a rectangular shaped frame ideal for the customer looking for a lightweight, durable semi-rimless metal frame. This updated sheet metal frame has a modern appearance making it appealing for men any age. All three styles accommodate progressives.
Price Guide: $$
www.zyloware.com

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ALSO NEW

Marchon Unveils Lacoste Leather Edition

Inspired by the refined and elegant brand history, the new Lacoste Leather Edition consists of two sun styles with rich details, high-quality materials and distinguished style. Specifically designed for this collection, a new, round metal emblem marked with a tennis racket and 1933, the brand’s founding date, is positioned on the inner temple tips. Reminiscent of the finest Lacoste leather garments, the L159SL, available in black, blue and burgundy, puts a modern twist on the iconic aviator. This metal frame is enriched with leather inserts on the temples that are accented with the Lacoste logo. The L160SL, available in black, cream and burgundy, balances sophisticated look with a distinctive edge. Its contemporary silhouette combines a chic metal rim with an acetate bridge and intricate details, such as a metal hinge and crocodile logo embellish the leather inserts located on both temples. www.marchon.com



Revo and B. Robinson Offer New, Innovative Open Road Lens

B. Robinson has announced the release of Revo’s proprietary Open Road lens. To create ideal conditions, the rose-amber-vermillion Open Road lens incorporates image intensifier filters that improve light adaptation in both bright and low light conditions with relative weighting in the mid to long range wavelengths. The lens is tailored for a moderate light transmission of 16 percent, providing comfort and uncompromised visibility, regardless of the environment. The Open Road lenses feature a bronze multi-layer deposition that is subtle and refined and enhances the overall aesthetics of the lens. NASCAR star Danica Patrick has partnered with Revo to design a collection of frames that feature the Open Road lenses. Patrick is featured heavily in the campaign images for the Open Road lens and has been photographed wearing her collection extensively on and off the track. The Open Road lens is available in all of the Danica Patrick capsule collection styles. www.brobinson.com

Russell Westbrook Bows Optical Series with Selima Optique

Created by NBA star, Russell Westbrook, Westbrook Frames launches the Optical Series, a stylish and durable eyewear collection for prescription lenses. The Optical Series includes 23 unisex frames handpicked from the core sun collection that are now offered with clear lenses to support any prescription. All Westbrook Frames are handmade in acetate or a high density, and ultra-light metal alloy, and come equipped with CR-39 lenses. Each is engraved with a signature gold metallic "W" logo. The collection features bold designs for the fearless and trendsetting consumer. Alongside previous launches, this collection is designed and crafted in collaboration with Selima Salaun and DMA United. www.westbrookframes.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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