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January 20, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo Collection

SECOND LOOKS

Altair: Revlon
Eastern States: Chantal Thomass
Arnette Collection

ALSO NEW

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LAUNCHES

Safilo Launches the Rebranded Global Collection

 
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Quick Take: Safilo USA’s Elasta and Emozioni collections will adopt a new name and look in 2015, rebranding as the Safilo Collection.
Wearer: Fans of the former Elasta and Emozioni collections, as well as new wearers to whom the refreshed collection appeals.
Specifics: Beginning in January, Safilo USA will introduce 12 new styles including eight new styles featuring the Elasta 80 hinge and four classic styles from Safilo’s international collection.
Selling Points: The eight Safilo styles featuring the ultra-lightweight Elasta 80 hinge features a temple closing mechanism and has been minimized to remain discrete. The styles also include a screwless crossbow mechanism thanks to “skillful welding techniques,” according to Safilo. The newly rebranded Safilo collection has also introduced the XE 4066 polymer style to the collection. This particular ultra-lightweight material is a resistant plastic that is friendly for this style’s ultra-slim profile. The style is featured in matte and transparent color combinations. The XE 4066 includes adjustable metal nose pad arms for comfort.
Price Guide: $$
www.safilo.com

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SECOND LOOKS

Altair Presents Revlon’s Winter 2014 Collection

 
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Quick Take: Altair has introduced new Revlon optical frames available in radiant colors like plum, teal and tortoise, which complement the sophisticated design details featuring a hint of sparkle.
Specifics: The new Winter 2014 collection features four readily wearable optical frames in vibrant colors that, like the namesake cosmetic brand, accentuate the eyes and lashes.
Selling Points: The RV5035 optical frame is a modified square shape sold in rich brown, tortoise, black tortoise and berry tortoise acetate with solid temples. The RV5036 frame is a rectangle shape with a stainless steel front in black, cappuccino and rose gold with rich tortoise over crystal acetate temples. The RV5037 and RV5038 frame have crystal-embellished end pieces that feature metallic studs that meet with richly-colored horn or stainless steel frame fronts, and smooth solid or horn temples. The RV5037 is in a soft rectangular shape, sold in variegated cappuccino, teal and plum. The RV5038 is in a modified soft oval shape that complements with a variety of face shapes. It is available in classic black, cappuccino and berry stainless steel with horn temples.
Price Guide: $$
www.altaireyewear.com

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ESE Introduces New Chantal Thomass Styles

 
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Quick Take: Eastern States Eyewear released new styles in Chantal Thomass Lunettes.
Specifics: Noted throughout Paris for its feminine, sexy lingerie – the five new eyewear styles utilize the identifiable features of the brand to influence its design.
Selling Points: For the new styles, the flowing contours on the acetate temples are a nod to the feminine shape and silhouette. Bowties, a theme seen throughout the brand, are often used as a subtle accent on various areas of the frame. The acetate colors demonstrate the brocade and animal print patterns seen throughout the Chantal Thomass portfolio. The upswept cat eye and modified rectangular shapes are a nod to the brand’s vintage influences while still graced with a modern twist.
Price Guide: $$$$
www.eseyewear.com

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Arnette Eyewear Debuts Nine New Styles

 
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Quick Take: Arnette Eyewear introduces new sun and ophthalmic styles for winter.
Specifics: The collection features four new sunglasses styles — two that are part of Arnette’s interchangeable A.C.E.S. Collection —¬ and five new optical frames.
Selling Points: “With the new collection we drew inspiration from timeless classics – greasers, hot rods and Hollywood style icons,” said Joe Freitag, global brand director. “We’ve added two new unique and style-forward frames to our interchangeable A.C.E.S. Collection, as well as styles that truly encompass our mission to provide quality and fashionable eyewear options that cater to each person’s personality.” Inspired by the timeless style icons of the big screen, the new Dean sunglasses feature a mixed-material frame with an extra set of interchangeable temples as part of Arnette’s A.C.E.S. Collection. The sculptural Groove frames have slim temples with pressure-reducing D.O.T. tips that allow for comfortable all day wear. The Specialist, also part of the A.C.E.S. Collection, and the Fastball sunglasses incorporate angular lines and slim temples with classic wrap styling. Pulse, Riff, Tempo, Selector and Phono are the five latest additions to Arnette’s Optical Collection. The Pulse combines mixed-material with classic colors. The Riff’s unique shape and rich acetate frame makes it stand out, while the bold colors of the Tempo and the Selector add creativity, Arnette said. The Phono’s retro design yet clean design rounds out the collection.
Price Guide: $$
www.arnette.com

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ALSO NEW

Rudy Project and Shamir Partner on Lens

Rudy Project and Shamir have announced the availability of the Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material. Rudy Project’s award winning ImpactX material has a lower refraction index, internal stress and chromatic dispersion than polycarbonate resulting in higher definition and sharpened image. ImpactX is also stronger than any other lens material and is guaranteed unbreakable for life, according to Rudy Project. Shamir Duo offers surface continuity, eliminating the visible line that is associated with flat-top bifocals. With Shamir Duo, a natural, distortion-free path is maintained as the eye moves from one vision zone to another, resulting in enhanced vision and comfort and improved aesthetics, the company said. The Shamir Duo in ImpactX is available exclusively through Rudy Project in a 15mm fitting height. www.rudyprojectusa.com

Bollé Offers 6th Sense Performance Sun in Rx

Launched earlier this year, the Bollé 6th Sense is the company’s most advanced performance model to date and are now available in prescription. Engineered for cycling with B-Max technology (extra-wide field of vision and enhanced protective zone), fitting the 6th Sense frame with Rx lenses requires two prescription inserts that are fitted directly and permanently into the oversized shield. Bollé uses their proprietary B-Thin Active Design Rx program which offers the market’s widest range of prescriptions (+6.00 to -8.00 [-4.00]), they said. The Rx inserts are made with Trivex, and to meet a broad spectrum of personal preferences, there are 12 different lenses in the RX program, including multiple tints, polarized and Modulator (photochromic) options. Eight additional lenses in the special Pro-Series will have inserts with contrasting mirror finishes. An additional model in Bollé’s Competitor Cycling collection, Vortex, is also now available with Rx inserts using the same technology. www.bolle.com

Kaenon Bows Limited Edition Frost Collection

Kaenon Polarized has released a limited edition Winter Frost collection featuring five of the brand's most popular sunglass styles. The limited-run features performance and active lifestyle designs for men and women, treated with a unique frosted-crystal finish to offer an icy-cool winter look. Every Kaenon Polarized sunglass features its proprietary SR-91 lens material, which offers shatter resistance from high mass impact, light weight, visual clarity and detail definition; while each Frost style is offered with Kaenon's darkest G12 lens. The collection is comprised of the following men's, women's and unisex sunglasses styles; the Pintail, an active lifestyle frame for men; the Shilo, a fashionable woman frame; the Hard Kore, a performance sunglass; the Burnet, a unisex active lifestyle frame; and the Clarke, a unisex modernized classic. Each of the five Frost sunglass styles are offered in prescription polarized Rx lenses in both single vision and digitally surfaced progressive. www.kaenon.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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