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January 27, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

A&A Optical: Crocs

SECOND LOOKS

L’Amy: Vision’s
Seiko: Titanium
Modern Optical: Geneviéve Boutique

ALSO NEW

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LAUNCHES

A&A Optical Launches Crocs 2015 Collection


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Quick Take: A&A Optical has launched their exclusive 2015 Crocs Eyewear collection.
Wearer: Male and female fans of the brand. The new Croc collection incorporates bold and vibrant colors that are iconic to the Crocs shoes.
Specifics: The Crocs eyewear collection includes 12 adult styles and uses an assortment of high quality materials featuring ultra-lightweight stainless steel and hypo-allergenic silicone rubber.
Selling Points: The high-tech materials used to make the frames lightweight are also include a flexible polymer for the wearer with an active lifestyle. The styles will feature soft curving designs for women and clean-cut designs for men. According to A&A Optical, the collection interprets the “relaxed and distinctly fun Crocs spirit,” and is available this month.
Price Guide: $$$
www.aaopticalco.com

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SECOND LOOKS

L’Amy America Bows Vision’s MemoryMetal Models


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Quick Take: L’Amy America has expanded their Vision’s collection to now include a sub-collection of value memory metal frames, the MemoryMetal collection.
Specifics: Five new models have been added to the Vision’s MemoryMetal collection, providing quality eyewear that is functional, stylish and affordable. The frames are lightweight and resilient to withstand everyday abuse, as well as being hypo-allergenic and corrosion resistant.
Selling Points: The MemoryMetal designs include V214, V215 and V216, all featuring memory metal bridge and temples. The V214 frame is a minimalist, semi-rimless design in a rectangular shape. Extended endpieces and a textured detail on the temples offer this men’s style some flair, the company said. The V215 frame is also in a rectangular shape, but has a linear detail on the endpieces. The V216 frame is an ultra-lightweight, rectangular frame with softened edges. Its extended endpieces connect to a portion of the temples, boasting a textured pattern detail. The MemoryMetal Temple collection is catered to the younger consumer who is non-progressive, and includes the V217 and V218 styles with memory metal temples. The V217 frame is a semi-rimless, rectangular frame with clean lines and a super thin design that provides comfort and durability. The V218 frame is made for those with an active lifestyle. Its rectangular shape is paired with a sport bridge and has a classic architectural detail highlighted on the endpiece.
Price Guide: $$
www.lamyamerica.com

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Seiko Introduces New Titanium Frames


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Quick Take: Seiko Optical Products of America has added styles to their Flex Action Series beta-titanium frame collection and “LU” line of ladies’ frames.
Specifics: Three new men’s styles incorporating strength, performance and precision workmanship, as well as five ladies styles.
Selling Points: The T1080, T1081, and T1082 feature state of the art flexibility and an intricate temple design that allows for a comfortable and superb fit. Also added to the men’s frame line are the sleek and modern T6002, T6003, and T6008. These frames have a modern streamlined look and stylish two-toned temples. Other additions are the new “LU” line of ladies’ frames which add a touch of luxury with intricate temple designs, the luster of freshwater pearls or the delicate milled look of antique metal. Made in Japan and constructed of the highest quality beta titanium, the LU101, LU102, LU103 and LU104 are the perfect combination of glamour and comfort. Also added to the ladies’ frame line are the T6501 and T6502 which offer modern elegance and bold colors.
Price Guide: $$$
www.seikoeyewear.com

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Modern Optical Debuts New Geneviéve Boutique Styles


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Quick Take: Modern Optical International introduces new styles to its Geneviéve Boutique Collection for women.
Specifics: The six new Geneviéve Boutique styles represent the collection’s philosophy of beautiful eyewear tastefully designed with unique accents that range from flirtatious to elegant, the company said.
Selling Points: This ultra-feminine collection combines interesting textures and details with on-trend silhouettes in a broad color palette. The Commit features color-blocking with its streamlined stainless steel colored fronts that contrast against solid-toned handmade zyl temples. The Delicious incorporates an elongated infinity symbol to signify the timeless elegance of this semi-rimless model, while multi-faceted gemstones adorn the temples for a discreet touch of glamour. The Harmony balances simplistic with intricate design elements thanks to a minimalist stainless steel front that seamlessly transitions to a laser-engraved wavelike pattern on the handmade zyl temples. The Passionate is a richly-colored semi-rimless fronted frame with elegant filigree detailing on the stainless steel temples. The Polite, a stainless steel style with spring hinges, offers an art deco-inspired design in rich metallic tones. The Solstice features color-infused tortoise fronts and whimsical brushstroke-patterned temples.
Price Guide: $$
www.modernoptical.com

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ALSO NEW

Marchon Unveils the Chloé Dafne Sun Style

Marchon has introduced the Chloé Dafne sunglass style for winter. Worn by supermodel Sasha Pivovarova in the Fall-Winter 2014 campaign, Chloé’s new Dafne sunglasses capture the daring and confident attitude of the season, the company said. The bold, geometric frame is constructed with a shapely metal rim that overlaps the acetate bridge for a youthful and striking appearance. Together, the dark tinted lenses and strong silhouette create a sense of mystery. The Dafne sunglass style comes in four colors and is available to select optical retailers worldwide. www.marchon.com

Spy’s Crosstown Collection Adds Styles

Spy introduced four new styles and a multitude of colorways to its Crosstown Collection, a premium line of handmade frames inspired by the brand’s West Coast heritage. The new styles include the Trancas, Mulholland, Emerson and Presidio, all of which feature Spy’s Happy Lens, rich acetate, mixed metal accents and lustrous details. The Trancas comes in six different frame/lens color options in a premium leather case with leather leash. The Mulholland features a geometric shape in stainless steel and handmade acetate in four colorways. The Emerson has a simple shape with strong metal details, also in four colors. Lastly, the Presidio is a revised aviator constructed from monel alloy and outfitted with silicone nose pads in three colors. www.spyoptic.com

Kimiko Releases New Additions to the Kerf Line

Kimiko has added styles to its Kerf collection. In the Kerf Frappe line, colorful, very light frames come with a new patent pending screw less "Loop Hinge" and fronts featuring a rubber finished double layered plastic with rubber covered beta titanium temples. The five Frappe styles come in colors like mango, cassis, swirl, blumix, mint, passion and mist. Named Frappe because the frames are "delicious, colorful and light,” each one weighs only about 10 grams. Kimiko also introduces the Kerf Deck Collection. According to the company, Deck is the most "cool" hipster in modern slang. The line has four styles in four colors each. These frames weigh about 8 grams each and the fronts are made of a special nylon and feature the new "Loop Hinge.” www.kerfeyeworks.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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