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February 03, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Shwood Rx

SECOND LOOKS

Altair: Bebe
Zyloware: Via Spiga
Jonathan Paul Fitover

ALSO NEW

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LAUNCHES

Shwood Launches Optical Collection


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Quick Take: Shwood has expanded its product offering by launching the brand’s first Rx Collection.
Wearer: Male and female fans of the brand’s wood constructions and Made in America ethos.
Specifics: The collection includes eight unisex frames featuring Shwood’s top selling silhouettes and four newer shapes. Each frame is available in several variations of wood, acetate, titanium and stone materials.
Selling Points: Shwood’s Rx Wood Originals collection features an aircraft birch core and proprietary metal lens grooves for accurate fit and durability. The wooden construction is available in the Canby, Belmont and Eugene styles. The Fifty/Fifty Acetate collection is offered in six shapes including two core frames, the Canby and the Francis. New models include Quimby, Fremont, Astoria and the Newport. The new Rx option is also available in the ultra-lightweight Fifty/Fifty Titanium collection and is offered in three frames including the Fremont, Canby and Francis. Each frame is handcrafted in Shwood’s Portland-based workshop.
Price Guide: $$$
www.shwoodshop.com

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SECOND LOOKS

Altair Introduces New Bebe Eyewear Collection


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Quick Take: For the spring, Altair is releasing an optical and sunwear collection for Bebe, inspired by the Bebe Rocker, Dreamer and Glam Girl.
Specifics: The Bebe collection will feature eight optical frames and six sunglass frames.
Selling Points: “Whether she’s a rocker, dreamer or glam girl, she’ll find a signature look that appeals to her individual style,” the company said. The 14 new styles will feature baguette logo crystals, iridescent lace, Austrian crystals, pyramid studs, and custom animal prints. Optical frames include Lady Vegas, a style with double-laminate crystal colorations; Lookin’ Good, a style with scattered studs on frame fronts; and Looks Could Kill, a style with custom animal print and metal pyramid studs. The eyeglass frames are available in colors like jet, midnight, topaz and rosegold. The six sunwear frames include LA Lights, an oversized cat-eye shape; Lovely, a modern, oversized square shape with Austrian crystals; and Lights Out, a frame with different custom animal prints outside and inside of the temples. The sunwear frames are available in colors like jet, topaz, ruby and powder blue.
Price Guide: $$
www.altaireyewear.com

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Zyloware Expands Via Spiga Eyewear Collection


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Quick Take: Inspired by the latest sporty styling, stones, studs and animal print trends, Zyloware expands its Via Spiga Eyewear collection.
Specifics: The collection includes five new optical styles and two new sunglasses.
Selling Points: “Via Spiga fills the niche for the cosmopolitan woman seeking chic, stylish and modern looks,” the company said. “Designs are architecturally inspired to bring luxury fashion within reach.” The frames consist of high-quality, unique milled metals, including stainless steel and monel. Cut-outs, stones, studs and animal prints will also decorate the new styles. For comfort, snap-in, logo nosepads with plastic cores prevent oxidation and discoloring. The Frederica, Graziella, Marisa, Raffaella, Simonetta, as well as sun styles 341S and 345S, can all accommodate multi-focal lenses including progressives. Frame shapes range from full rim zyl to full rim metal to semi-rimless metal, and come in colors like mauve, black white pearl and multi crystal stripe.
Pricing Guide: $$
www.zyloware.com

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Jonathan Paul Debuts New Fitover Sunglass Styles


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Quick Take: Jonathan Paul has added new wrap-around sunglasses to its extensive Fitover collection of sunwear that fits comfortably and “directly over” prescription glasses.
Specifics: The company recently added 35 new styles with polarized polycarbonate color mirror lenses in its Fitovers Eyewear collection.
Selling Points: The new Jonathan Paul Fitovers Eyewear styles feature high definition, durable polycarbonate lenses in six colors, four of which are brand new mirror lenses. The Polycarbonate Mirror Lens Collection styles are optically correct with 100 percent UVA/UVB protection; made with durable polycarbonate material; polarized for water, snow and ice sports’ high-glare from the sun; and are design in bright purple, gold, blue and green to match winter sporting gear. The frames are unisex and are made to wear over any and all prescription frames, the company said.
Pricing Guide: $
www.jpeyewear.com

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ALSO NEW

Ogi Eyewear Presents the 9209 Style

Ogi Eyewear has introduced the 9209, a fun and flattering combination frame in captivating colors. Bursts of watercolor inspired streaks harmonize with coordinating colored metal temples in the 9209. This feminine combination frame features lively blends of color in the translucent tinted acetate front and tips. From the smooth swooping brow to the carved stainless steel temples, this charismatic style gives a cheerful impression. Ogi Eyewear counter cards and logo blocks are available upon request. www.ogieyewear.com


Gotti Releases the Willy and Wiggy Styles

Gotti has introduced two new acetate ophthalmic models that the company describes as “perhaps as filigree as it gets.” The Wiggy and Willy are two ultrathin frames that are packed full of life with saturated colors and finely proportioned shapes. Their dimensional fronts are paired with the thinnest possible temples. Available in six colors, the hand polished acetate comes in black, Havana brown transparent, jeans blue-yellow, purple and turquoise. www.gotti.ch


Legacie Unveils New Judith Leiber Intricacy Frames

Legacie has introduced new frames from the Judith Leiber Intricacy collection. Inspired by crisp Fortuny pleating, the Intricacy collection features temples crafted of threads of pleated titanium. The construction gives the illusion of spatial movement, evoking a lyrical rhythm. Sprinkled with genuine Austrian crystals, this group is simple yet detailed, the ultimate in graceful, effortless style. New to the collection are the JL 1689SG sunglass and the JL 1690 and JL 1691 ophthalmic styles. Handmade in Japan with a sand-blasted satin finish, each style features nearly 200 tonal hand-set genuine Austrian crystals. www.legacie.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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