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February 17, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

REM: Spine

SECOND LOOKS

Ogi Eyewear: Innotec
Charmant: Elle
Tura: Ted Baker

ALSO NEW

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LAUNCHES

REM Launches Vertebrae-Inspire Spine in U.S.

 
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Quick Take: REM Eyewear has introduced a new type of hinge technology in the new Spine Collection. Inspired by the interaction between vertebrae.
Wearer: Spine has five working vertebrae that constantly interact with each other to create a 90 degree hinge opening. The design’s hinge and cable system flexes the temples in all directions, securing the frame in place and eliminating the need to constantly push the eyewear back up the bridge of the nose.
Specifics: Spine is the result of a global collaboration between REM Eyewear, Canadian supplier Centennial and Mondottica’s U.K. and Hong Kong-based companies. Each will distribute Spine in their respective countries. “Spine brings a new level of functional technology to eyewear that leads to remarkable fit and performance,” said Mike Hundert, CEO of REM. “We are proud to collaborate with the teams at Mondottica and Centennial for the worldwide distribution of this patented technology.”
Selling Points: Spine uses Micro Injection Moulding (MiM) technology, also used in the aerospace, automotive and medical industries, to produce precise metal results. Temple tips are engraved with the Spine signature pattern and also improve grip to reduce slipping. Signature nosepads are encase in high-quality silicone, while lasered sun lenses have an inner anti-reflective coating to minimize glare.
Price Guide: $$$-$$$$
www.remeyewear.com

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SECOND LOOKS

Ogi Debuts New Sun Styles for Innotec

 
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Quick Take: Ogi Eyewear introduces its latest sunwear styles for the Innotec collection.
Specifics: The collection includes three new sunwear styles called the Denton Sun, the Fenwick Sun and the Willow Sun.
Selling Points: The Denton Sun is a bold, square frame front that is double laminated with TR-90 and features Innotec’s signature hand-painted demi pattern. Combined with stainless steel temples, the frame is lightweight yet stylish. The Fenwick Sun is a square shape, made with durable materials like German Wagner stainless steel, and has an inlay of Innotec’s signature hand-painted TR-90. The Willow Sun also has Innotec’s hand-painted pattern and is paired with flash mirror lenses. Its double laminated TR-90 frame front is combined with stainless steel and features silver rivets. All frames have adjustable temple tips and built up nose pads. Innotec marketing materials include counter cards, logo blocks and large window banners that are available upon request.
Pricing Guide: $$$
www.ogieyewear.com

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Charmant Intros Spring/Summer Elle Styles

 
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Quick Take: Inspired by the quintessential Parisian woman, the latest collection of Elle Eyewear from the Charmant Group debuts frames that have elegant silhouettes combined with playful, spring-like colors and classic shades.
Specifics: The spring/summer collection will feature four new ophthalmic styles.
Selling Points: “New Elle eyewear for spring summer 2015 conveys the femininity and classic French panache of the brand while infusing each frame with up-to-the-minute design inspirations,” the company said. The EL13385 frame has slightly upturned corners and distended sides. Solid colored temples are combined with translucent frame fronts, and are further enhanced by an intricate 3-D metallic temple detail. The EL13387 frame’s visage and temples meet at a temple ornament featuring two metallic arc in relief, linked by an Elle logo clasp. The EL13389 frame has a modern frame front with temples that feature raised gold or silver dots scattered along the side. The EL13390 frame has buckle-like temple details that combine a metal frame front with an acetate temple. The Elle logo can be found in the buckle temple.
Pricing Guide: $$
www.charmant-usa.com

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Tura Adds New Ted Baker Styles and Campaign

 
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Quick Take: Tura have launched a new, retro optical collection for Ted Baker and a quirky marketing campaign for February.
Specifics: The new Ted Baker collection includes six models for women and men, and the marketing campaign will be based on clever wordplay. Fruit collages and “peel-able art” will show how Ted Baker eyewear has “appeal.” The campaign will also debut its tagline: “Keep your Eyes Peeled – eyewear with appeal.”
Selling Points: “Ted’s edgy yet commercial point of view is expressed through every frame in our February releases,” said Crystal Throneburg, Tura’s product manager for Ted Baker. “The models feature iconic jewelry details, retro shapes and playful prints that will make them collectable and fun to wear.” The frames are part of the Speechless and Iconic “T” collections, boasting unique materials like wood, unique “T” branding, custom prints inspired by Ted’s apparel collection and stone set hardware. For women, The Chic Clubmaster features a retro combination front with a full rim wire for easy lens insertion. The “T” icon on each side of the temple is designed using European crystal baguette stones. Sleek & Refined is a teardrop shape modernized with a feminine uplift cat corner and thin profile. The New Retro features a keyhole bridge and two custom plated pinheads at the endpiece. For men, Vintage with a Modern Twist is a vintage-inspired shape, but the use of a custom and complex lamination technique at the temporal edges gives this style a modern twist. Acetate x Wood is made with natural, wooden materials, set inside a metal “T” accent at the temple heads. The Upscale Clubmaster features a rich matte finished acetate and a bottom shiny metal-rimmed front.
Pricing Guide: $$$
www.tura.com

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ALSO NEW

Zyloware Extends Randy Jackson Line

Zyloware Eyewear has released new Randy Jackson Limited Edition and Randy Jackson Sun styles. The rectangular shaped Randy Jackson Limited Edition X113 is super thick, chunky and trendy in a full rim zyl with a 5-barrel hinge and three rivets on the front and sides; while the Randy Jackson Limited Edition X114 is a full rim zyl frame with rivets on the front and side and 5-barrel hinges in a masculine cat-eye shape. The Randy Jackson Sun S920P is a full rim stainless steel, sheet metal sunglass in a square shape with a double bar bridge. The Randy Jackson Sun S921P is a full rim metal sunglass in an elongated square shape with a thin double bar bridge, thin metal temples and an extended fit. Lastly, the full rim zyl, Randy Jackson Sun S922P is a modified round with a softened keyhole bridge and metal nosepad arms with snap-in nosepads to fit all kinds of noses. All styles accommodate progressives and the sun styles feature polarized lenses. www.zyloware.com

Mykita + Maison Martin Margiela Unveil New Styles

Mykita + Maison Martin Margiela have completed the Essential collection with two new shapes and two new colors; the MMESSE007 and MMESSE008 in pink and dark grey. Consisting of a range of stainless steel frames, the Essential collection offers a pure and radical look. Pared back to raw materials, functionality is the guiding aesthetic principle and all frames are sealed with a transparent powder coating to give the entire construction a convex, all-enveloping body. New to the Dual collection, the team has also added two new styles to the Dual collection of acetate “frame in frame” styles. New are the MMDUAL005, a round style with a negative contour, and the MMDUAL006, a round style with a positive contour. New colors include D6-brown, dark brown and D7-teal/petrol. www.mykita.com

Villa Presents Blackfin’s Spring Styles

Blackfin, the all-Italian titanium eyewear brand distributed in the U.S. by Villa Eyewear, has introduced its spring styles with clean, uncluttered lines, exclusive design details and colors with personality. Two new titanium optical frames, one for men and one for women, express that unique essence that is Blackfin. The classic panto-shape, reinterpreted in a modern key, of Model BF728 KEY WEST, offers a vintage-looking design that retains the brand’s trademark unfussy, clear-cut lines enhanced by color-combinations. The BF727 MELVILLE is the frame for dynamic women with a slightly oval shape and the dual color combinations. All Blackfin frames have the innovative patented Swordfish temple tips whose break-off guides make it possible to shorten the temples in three simple moves. www.villaeyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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