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March 03, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Marcolin: Zegna
FGX: Gargoyles

SECOND LOOKS

Altair: Anne Klein
L’Amy America: Columbia
Charmant: Esprit

ALSO NEW

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LAUNCHES

Marcolin Debuts Ermenegildo Zegna Collections

  
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Quick Take: Marcolin Group has introduced the Ermenegildo Zegna eyewear collection and the Ermenegildo Zegna Couture collection.
Wearer: Well-dressed men who are fans of the fashion brand.
Specifics: The Zegna eyewear collection includes two sunglass models and one optical frame, all with Zeiss lenses; while the The Zegna Couture collection includes three sunglass models and two optical frames, all marked with the iconic, handmade “XXX” logo made with vicuna cotton thread inside the tips and temple ends of each frame.
Selling Points: The Zegna eyewear collection offers the EZ0005 sunglass frame that is rounded and offset by transparent, colored temples with a chevron metal core bearing the brand’s logo. The EZ0009 sunglass features options like clear black or blue with temples that have leather inserts, or a Havana option, which has wood detailing with acetate temple tips. The EZ5005 optical frame has a rectangular acetate front joined to the temples with a metal logo plaque. The Zegna Couture collection includes the rounded ZC0004 and thicker ZC0005 sunglasses which both marry natural, wood materials with biocompatible water buffalo horn and a metal bridge. The rounded ZC0008 sunglasses have an acetate front, with metal detailing, and wood and horn inserts at the temples. The squared ZC5001 optical frames combine acetate fronts with natural horn and wood temples; while the rounded ZC5005 optical frames are vintage-inspired, with metal along the acetate front and wood and horn in the temples.
Price Guide: $$$$
www.marcolin.com

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FGX Introduces Redesigned Gargoyles Collection


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Quick Take: After acquiring the brand in 2003, FGX International is launching a redesigned Gargoyles optical collection.
Wearer: Adhering to its legacy as a performance brand, the collection was made with active lifestyles in mind.
Specifics: There will be 16 new styles in five distinct stories – Technology, Contemporary Metals, Classic Metals, Contemporary Acetates and Sport – for a total of 43 frames.
Selling Points: The styles are made in a variety of high-quality materials, including titanium, pressed carbon fiber and TR 90. Technology frames have minimal titanium flex and hidden spring hinges, with flat metal construction and pressed carbon fiber temples. Contemporary Metal frames come in industrial screwless hinge designs, while Classic Metal frames incorporate Gargoyles Sun DNA and have co-molded tips. Contemporary Acetates have matte and shiny finishes for subtle design contrasts, and are made with Italian-inspired acetate materials. Sport frames, made with TR 90, come in semi-rimless and full-rim plastic styles. Every high index polycarbonate Gargoyles sun lens meets ANSI Z87.1+ standards for high mass and high impact resistance, includes a Tri-Tech oleophobic treatment and an anti-reflective treatment. Each sun style comes in premium packaging, including a durable zip case with carabineer, with a two-year warranty against manufacturing defects and a lifetime of trade-ups at 50 percent off.
Price Guide: $$$
www.fgxi.com

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SECOND LOOKS

Altair Introduces Anne Klein Petite Collection

 
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Quick Take: Altair Eyewear has introduced an Anne Klein collection specifically for petite sizes.
Specifics: The collection includes seven new styles and two size additions.
Selling Points: The Anne Klein optical collection is available in standard and specialty sizing, for customers with smaller or narrower faces. The AK5032 and AK5033 are styles with stainless steel frame fronts in contrasting tortoise, with the latter available in standard and petite sizing. The AK5034 and AK5035 frames are iconic to Anne Klein, with colored acetate and satin metal frame fronts in animal print. Both are offered in standard and petite sizing. The cat-eyed AK5036 has colored tortoise frame fronts that fade into light crystal colors, all available in standard and petite sizing. The AK5037 and AK5038 have crystal, solid and satin stainless steel frame fronts that transition into acetate temples with colored tortoises. The two styles are only available in petite sizing. Originally from Anne Klein’s Wild Eyes Collection, the AK5000 is the company’s top selling stainless steel frame with animal print temples is now reinvented in a new petite size. The AK5005 is originally from the Leo Legacy collection and is Anne Klein’s top selling acetate frame, now reintroduced in a petite size. Temples are accented with the iconic enamel-filled lion logo and frames are available in standard and petite sizing.
Pricing Guide: $$
www.altaireyewear.com

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L’Amy America Debuts New Columbia Styles


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Quick take: L’Amy America’s Columbia Eyewear introduces new ophthalmic and sunwear models for two of its collections.
Specifics: Six new ophthalmic models debut in the Columbia Sportswear collection and nine new sunglass models debut in the Columbia Performance Sunglass collection.
Selling Points: Columbia’s Sportswear collection now includes Dusty and Ewan, both available in extended sizes and made of the company’s exclusive Eco-Acetate material that is recyclable, plant-based and compostable. The frames have retro designs and heavy-duty spring hinge systems. McBride Mountain and Hayden Mountain frames have intricate split temple designs. McBride Mt. is made of handmade acetate and has a full-rim front and stainless steel temples. Hayden Mt. is semi-rimless and made entirely of stainless steel for durability. Colton 500 and Colton 600 are petite-fit models with stainless steel fronts and H90 thermoplastic, fully-adjustable temple stems. All new models of Columbia’s Performance Sun collection have polarized lenses and are Zeiss-certified for Rx. The traditional Mt. Jupiter 100 rectangle navigator frame and Mt. Jupiter 200 aviator frame both feature stainless steel fronts and injection-molded temples. The Hightower style has a squared shape with a stainless steel front, H90 temples and multi-sport wrap. Point-of-purchase marketing materials for the Columbia Performance Sun collection includes counter cards, large format imagery, counter and floor displays. Each sunglass comes with a semi-rigid zipper case with carabineer clip for easy storage.
Pricing Guide: $$$
www.lamyamerica.com

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Charmant Unveils New Styles for Esprit Collection


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Quick Take: Charmant’s Esprit collection combines elements of its sunny Californian heritage with East Coast elegance in the latest styles for its optical collection.
Specifics: Two new women’s styles are welcomed into the Esprit optical family.
Selling Points: The ET17467 is a young, square-shaped frame with subtle sparkles, giving the classic rectangular frame front a fresh and playful update. The style is available in plum, metallic brown and dark gray color options. The design of ET17468 is inspired by blooming flowers, perfect for the start of spring. The style has a soft, catty rectangular frame front shape that complements most faces. With a unique coloration that adds dimension to the frame, the slim temple line draws attention to the face. The style is available in red, pink and brown.
Pricing Guide: $$
www.charmant.com

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ALSO NEW

Ogi Releases the Spenser by Innotec Eyewear

Ogi introduces a lightweight, masculine frame in four gradient fade colors in their Innotec Eyewear collection, called the Spenser. The Spenser represents sleek design and lightweight feel featuring an angular bridge, large lens shape and a custom Innotec hinge. The frame is offered in four gradient fade colors including black fade/black, brown fade/silver, green fade/green and blue fade/navy. Innotec Eyewear counter cards and logo blocks are available upon request. www.ogieyewear.com

Prodesign Denmark Expands Essential Collection

ProDesign offers “monocolor that fools around with colorblocking tendencies” in its latest Essential Collection styles. After decades of exploring all kinds of color combination, the brand has taken the completely opposite approach, offering only one color, but a strong one, as the theme for this collection. Five styles, 1289-94, mix highly commercial shapes with more unique one, but they all have something in common, the tops have some volume, while the bottom is kept thin. The rounded finish of the edges makes this product nice to hold and wear; while all the frames are made in stainless steel and offered in plenty of colors and shapes, some in two sizes. www.prodesigndenmark.com

Kasperek USA Releases New Pure-T Styles

Kasperek USA Optical has added four new styles of 100 percent titanium, three-piece compression drill mounted frames to their Pure-T collection. Blending style, comfort and quality, the Pure-T drill mounts are constructed out of 100 percent hypoallergenic titanium for maximum durability, these frames are made to last longer and cost less than most drill mounted frames. Two new men’s styles and two new ladies styles with spring hinges are offered in classic colors with multiple lens shapes to choose from. www.kasperekusaoptical.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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