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March 10, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Swiss Eyewear Group: Marc Stone
Kasperek USA: Pure Color

SECOND LOOKS

Safilo: Polaroid
McGee: Vera Bradley
ESE: Jaguar Sun

ALSO NEW

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LAUNCHES

Swiss Eyewear Group Presents Marc Stone Eyewear

 
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Quick Take: The Swiss Eyewear Group has launched the Marc Stone Eyewear collection.
Wearer: “Sometimes I feel like the designer industry can lose touch with the balance between price and the true value of a designer product,” said Marco Steiner, CEO of Marc Stone (shown). “I’m a strong believer in adhering to the highest standards in design, material and craftsmanship, but at a fair and honest price to the consumer.”
Specifics: The collection’s acetate frames incorporate Swiss TR 90 material and its metal frames were designed in stainless steel.
Selling Points: Created as a complement to the Marc Stone clothing line, the entire eyewear collection features flex hinges for comfort and unique ultra-polarized lenses from its Swiss partner. Eyewear details are taken from design elements from Marc Stone apparel, such as temple tip inspired by seam designs on the brand’s dress pants and studs on the acetate frames inspired by the brand’s logo.
Price Guide: $$$
www.swisseyeweargroup.com

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Kasperek USA Launches Vibrant Pure Color Collection

 
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Quick Take: Kasperek USA Optical has released its Pure Color Collection for women.
Wearer: Women looking for eyeglasses that “make a playful statement in a classy way that will certainly draw attention to their eyes,” the company said.
Specifics: The Pure Color Collection includes six timeless shapes in bold, contrasting colors. The colors are featured on the inside, top and bottom of the frames.
Selling Points: These ladies ophthalmic Pure Color frames from Kasperek USA are offered in both zyl and metal. All styles in the collection feature spring hinges for comfort. The Beaming, Dazzle, Dynamic, Ensemble, Ravishing and Refined styles come in contrasting color pairings like orchid-raven, ash-ink and midnight-nutmeg.
Price Guide: $$
www.kasperekusaoptical.com

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SECOND LOOKS

Safilo Debuts New Polaroid Sunwear Styles

 
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Quick Take: Safilo Group has introduced new sunwear styles in Polaroid’s latest eyewear collection.
Specifics: Three men’s sun styles and one kid’s sun style are included in Polaroid’s collection.
Selling Points: As the inventor of the polarized lens, Polaroid Eyewear combines bright colors and avant-garde design with cutting-edge polarized technology in its latest collection. The latest styles feature Polaroid’s UltraSight polarized lenses, which are made of nine functional elements: a polarizing light filter, four UV light absorbers, two shock-absorbing and two scratch-resistant layers. UltraSight lenses are available in two versions, the lightweight Ultra Light and the thicker High Quality version. For men, the pilot-shaped PLD2000 and rectangular-shaped PLD2001 are sunglasses made with memory metal; while the PLD3004 is a sportier, rectangular-shaped sunglass with flexible, soft rubber temples. Keeping the high sensitivity to UV rays in mind, Polaroid’s kid’s collection only uses UltraSight polarized lenses. Its newest style is the PLD8001, a hingeless sunglass for kids aged four to seven. Rubber finishes provide comfort and the absence of metal elements ensures safety. The lightweight, square shape is available in bright, contrasting colors like blue fronts with white-orange temples, red with blue-yellow temples, fuchsia with lilac-green temples and crimson with yellow-green temples.
Pricing Guide: $$
www.safilo.com

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McGee Bows New Styles in Three Vera Bradley Lines

 
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Quick Take: McGee Group has debuted new styles for the Very Bradley Sun Collection, Optical Collection and Girlfriend Collection.
Specifics: The Vera Bradley Sun Collection includes fourteen new styles, the Optical Collection includes two and the Girlfriend Collection includes one.
Selling Points: Vera Bradley’s extensive Sun Collection includes styles that offer an ode to old Hollywood glamour with the Alma, Sadie and Cadi, all variations of cat eye shapes; while the Penny is an uplifted rectangle shape. The Tatum, Rory and Blair are lightweight metallic frames that all feature double brow bars. Tatum is a rounded square that features double laminated contrasting colors. Rory is a classic aviator with acetate trim and Blair is a polarized metal aviator in a rounded rectangle with adjustable nose pieces. Avery, Jayah, Marsha and Maxine have texture and temple embellishments like quilted and square metal d├ęcor. Anna, Betty and Rheba are known for their curvy end pieces or shape, and are available in cheerful colors like Moon Blooms and African Violet. The Vera Bradley Optical Collection includes Gwen and Tracy M., both featuring the company’s iconic patterns. Gwen is a semi-rimless rounded metal frame with temples that feature Swarovski crystals and metal filigree. Tracy M. is a best-selling semi-rimless with a powder coated metallic front in an uplifting rectangular eye shape. Vera Bradley’s latest Girlfriends Collection is geared towards young girls and includes the Mariah, a vintage-inspired, oversized rectangle that features a crystal interior and spring hinges.
Pricing Guide: $$
www.mcgeegroup.com

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Eastern States Offers 2015 Jaguar Sun Collection

 
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Quick Take: Eastern States Eyewear has announced the release of its 2015 Jaguar Sunglass collection.
Specifics: The collection features a wide range of premium lens options including Polarized, Blue Blocker and Nano lenses with AR coatings. All protect against lateral glare and provide for clearer, crisper optics. This year also sees the addition of mirror lenses throughout the collection. Available in various shades including red, blue, and silver, these highly fashionable lenses are quality, performance driven and highly fashionable.
Selling Points: Almost all of the new styles are constructed in easy to Rx shapes with no greater than a base six curve. Design inspiration is often derived from that of the brand’s world class automobiles. Carbon fiber temples, detailing replicating the cars’ inner roof lining and color accents replicating the latest Jaguar car models are just some examples of this master craftsmanship. Acetates feature matte and wooden finishes for an extra touch of class and panache, the company said. All styles feature the Jaguar “leaping cat” logo lightly engraved upon its lenses. Each style portrays the feel of sport and luxury that defines the Jaguar brand. Jaguar frames are produced by the German-based Ferdinand Menrad GMBH.
Pricing Guide: $$$$
www.eseyewear.com

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ALSO NEW

Marcolin Presents Marcelo Burlon County of Milan Project

Marcolin has presented a new project with Marcelo Burlon County of Milan; a brand new eyewear collection that combines tradition and modernity. County of Milan represents a multi-cultural blend of fashion, music, sport and nightlife; a global lifestyle phenomenon that celebrates diversity and stylistic contamination. "Having the chance to work with a talent like Marcelo,” said Giovanni Zoppas, CEO of Marcolin, “is an opportunity to open a window on the future: this is why we took this challenge and we are happy to have done so." The collection includes three exclusive sun styles that feature premium quality materials, original patterns and handmade details. Each sunglass will be offered in a unique packaging that recalls the brand’s iconic logo, including a prestigious leather case and cloth, available in black or in a signature pixel texture. A rubber lace has also been designed to add a sporty vibe. www.marcolin.com

Revolution Introduces New Clip Styles

Revolution Eyewear continues to raise the bar on magnetic clip-on styles, the company said, with four new styles in zyl that are lightweight in design and equipped with the company’s patented bottom mounted magnetic clip-ons. The REV 778, REV781, REV780 and REV 779 all feature Revolution’s magnetic clip-ons technology and have polarized polycarbonate lenses. These clip-ons may also be special ordered for 3D viewing or with specialty lenses for specific sports as well. Revolution maintains that their clip-ons are superior to photo chromatic lenses because photo chromatic lenses do not become fully dark inside a vehicle and do not allow full protection from glare. www.revolutioneyewear.com

Oliver Goldsmith Sunglasses Unveils Limited Edition Rainbow Collection

Oliver Goldsmith Sunglasses has announced the arrival of the limited edition The Rainbow Collection. Four of the brand’s most iconic women’s shapes the Fuz, Koko, Norum and Ynot have merged with fruity colors inspired by vintage OG’s found in the families’ private archive, to create a collection that is fun, striking and summery. The acetates have all been selected from the Mazzucchelli M49 Eco collection and drawing inspiration from Hawaiian vibes and turquoise seas. All four styles are offered in two rainbow gradient acetates each. www.olivergoldsmith.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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