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March 24, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Carrera Champion
FGX: Corinne McCormack Sun

SECOND LOOKS

Altair: Sunlites
Charmant: Esprit
ClearVision: Women’s Collections

ALSO NEW

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LAUNCHES

Safilo Remasters Signature Carrera Champion Style

 
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Quick Take: Safilo Group has given Carrera’s Champion sunglasses a modern update, remastering the iconic, original frames that date back to 1979.
Wearer: Reinvented to fit the natural, “normcore” style of today’s Millennials, the new Champion families include four distinct models based off of the original frames.
Specifics: A remastered collection including updated styles of the Champion, New Panamerika, Carrera 100, Carrera 96 and Carrera 97.
Selling Points: The new Champions are made from Optyl, a thermo-adjustable plastic material that gives the frames a lightweight feel, climatic adaptation, a shape-memory effect, brilliance and strength. Frame fronts are slightly smaller, profiles more polished and designed lighter, all because of the reshaped double bridge and updated, well-balanced proportions. Steel temples give the models a sporty look, and colorations range from Havana to bronze and black. Latest Carrera models like the New Panamerika, Carrera 100, Carrera 96 and Carrera 97 offer variations to the original style they were based off of. The New Panamerika has a distinct teardrop shape made of lighter steel. The Carrera 100 is a metal construction with acetate inserts framing the lenses. The Carrera 96 is teardrop-shaped and injection-molded, and the Carrera 97 is square, combining steel temples with a metal double bridge.
Price Guide: $$$
www.safilo.com

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FGX Launches Corinne McCormack Sun

 
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Quick Take: FGX International has launched the Spring 2015 Corinne McCormack Sun Rx Collection.
Wearer: “My passion is to create designs that make women feel empowered when they wear them,” said McCormack. “I love creating eyewear that breaks from tradition, and is new and fresh.”
Specifics: The new collection features six styles in 11 individual frames, with shapes that range from the classic aviator to their cat eye.
Selling Points: The designer’s signature zyl patterns are exclusive to her brand, like the leopard zyl pattern that is featured in McCormack’s ophthalmic frames and the jewelry-inspired “X” detail found in the temples. The collection includes the Brighton Beach style, a square-shaped cat-eye frame with a unique metal brow accent that contains a rich epoxy inlay. The Long Beach style is also a cat-eye frame, but with McCormack’s leopard pattern zyl and “X” temple detail.
Price Guide: $
www.fgxi.com

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SECOND LOOKS

Altair Presents Sunlites Acetate Optical Line

 
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Quick Take: Altair has introduced a new acetate optical collection for Sunlites.
Specifics: The collection features seven new styles; three for men, three for women and one unisex.
Selling Points: The layered acetate frames feature subtle end piece embellishments and patterns. A set of three affordable, rimless magnetic clips are also offered as an optional add-on, including one Polarized clip, one 3D clip and one Contrast clip. The men’s SL4010 style is a soft rectangular shape accented with basket weave patterned end pieces. The SL4011 style is also rectangular with linear metal rivet detailing. The SL4012 style is angular with exaggerated end pieces in solid acetate and sharp diagonal carved temples. The women’s SL5008 is oval with two-tone layered acetate frame fronts with temples in black smoke over crystal, grape jam over plum crystal and tortoise tan over translucent crystal. The SL5009 is a cat-eye shape in solid acetate with a crystal embedded end piece. The SL5010 is rectangular in solid acetate with baguette embellished end pieces, and available in solid jet with translucent crystals, eggplant with purple crystals and garnet with pink crystals. The unisex frame, SL4500, has solid bright colors layers under black fronts and temples.
Pricing Guide: $$
www.altaireyewear.com

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Charmant Offers New Styles in Esprit Collection

 
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Quick Take: Charmant’s Esprit eyewear combines elements of its sunny Californian heritage with East Coast elegance in the latest styles for its optical collection.
Specifics: Two new women’s styles in the Esprit optical family. Selling Points: The ET17467 is a young, square-shaped frame with subtle sparkles, giving the classic rectangular frame front a fresh update. The style is available in plum, metallic brown and dark gray color options. The design of ET17468 is inspired by blooming flowers. The style has a soft, catty rectangular frame front shape that complements most faces, the company said. With a unique coloration that adds dimension to the frame, the slim temple line draws attention to the face. The style is available in red, pink and brown.
Pricing Guide: $$
www.charmant.com

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ClearVision Expands PuriTi and DuraHinge for Women

 
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Quick Take: ClearVision Optical has extended its PuriTi and DuraHinge collections to include new styles for women.
Specifics: The PuriTi expanded collection will include four new styles. The DuraHinge collection for women will include six styles.
Selling Points: “We introduced women’s frames to both PuriTi and DuraHinge in response to a market need for these styles in each type of collection,” said Cathy Kaye, ClearVision’s senior brand product manager. “These high quality, yet competitive priced collections reinforce ClearVision’s commitment to eyecare professionals by creating uniquely designed, high quality eyewear that satisfies the needs and wants of consumers.” The new PuriTi styles will have pierced temple designs with metallic pearl temple tips. The soft, feminine colored frames will also have jewelry inspired detailing and integrated spring hinges. Frames are made of 100 percent titanium making the PuriTi styles ultra-lightweight, hypoallergenic and anti-corrosive. The DuraHinge frames for women offer superior strength and comfort with a touch of feminine style, the company said. The styles are designed with the proprietary five barrel hinge construction with the added flexibility of a spring hinge. Design features include decorative stone accents and marble temples, available in jewel tone colors. In-store merchandising materials include counter cards and custom displays for both collections.
Pricing Guide: $$$
www.cvoptical.com

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ALSO NEW

Marchon Bows Calvin Klein Platinum Petite Collection

New Calvin Klein Platinum Petite Collection from Marchon delivers perfectly proportioned eyewear for modern day women with petite faces and narrower PD’s who are looking for a sense of edge and style in their optical fashion. With slimmer bridges, smaller lens sizes, shorter temple lengths and a lightweight, comfortable fit, this collection offers eight different styles in a wide array of colors. Design highlights include a variety of jewel tones and subtle colorblocking with a minimalistic approach to styling inspired by minerals and flat metals to provide a sleek, polished look. www.marchon.com

Hilco Introduces the “Legend” Rx Sunglass

Hilco’s Legend Rx sunglasses are a smart optical solution to price barriers and optical limitations of 8-base wrap sunglasses, the company said. The style is a combination of sporty wrap styling, affordable pricing and design that delivers superior optics. The 6-base lens adapter accommodates standard lens processing for hassle free glazing. The style is available in three colors with an extra-large fit range that is sure to supplement most Rx sunglass programs. www.hilco.com

WestGroupe Releases New Kliik Style

WestGroupe will debut the Kliik Denmark K-534 ophthalmic style in April. The modified rectangular silhouette combines signature clean lines and semi-matte color for a distinctly modern look. Available in size 50-18-140, the semi-rimless stainless steel frame features contrasting metallic accents on the temples and end pieces. In vibrant color combinations of fuchsia burgundy, purple turquoise, grey white and cobalt purple, this frame offers a spring update for any dispensary. www.westgroupe.com, or www.classique-eyewear.com for western states in the U.S.

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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