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March 31, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Luxottica: Michael Kors
Marcolin: Emilio Pucci

SECOND LOOKS

Alcon: Air Optix Colors
L’Amy America: Nicole Miller
Eyes of Faith

ALSO NEW

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LAUNCHES

Luxottica Unveils Brand New Michael Kors Collection


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Quick Take: Luxottica has launched the extensive Michael Kors Spring 2015 eyewear collection featuring chain link styles, rose gold styles, logo charm styles, exotic print styles and the new Miranda Eyewear Collection.
Wearer: The ideal Michael Kors woman: sporty, sexy and glamorous.
Specifics: The Miranda collection has three ophthalmic styles and five sunwear styles, the rest of the collection is rounded out with 10 additional styles.
Selling Points: The Miranda collection is inspired by the designer’s iconic Miranda handbag, named so because “it’s something both old-school glamorous and barefoot modern at once,” an aesthetic the collection aspires to encapsulate, the company said. All of the styles in the Miranda Collection are available in three different materials—metals, stones and leathers—to represent the different attitudes of the Michael Kors woman - sporty, sexy and glamorous. Most Miranda styles are cat-eye shaped, but accented with different details, like crystal baguettes, laser-engraved logos and leather. The additional styles in the spring collection are diverse in design. Three chain link styles are available; a cat eye ophthalmic frame, an aviator sunglass and a round, oversized sunglass. Rose gold styles include a rectangular optical frame with punched charm details and a metal aviator with flash lenses. Styles with logo charms include a square ophthalmic frame; a retro, round sunglass; and a rounded, cat-eye sunglass. Exotic prints are available in python for square optical frames and oversized sunwear.
Price Guide: $$$
www.luxottica.com

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Marcolin Launches Emilio Pucci Eyewear


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Quick Take: Marcolin Group has launched the new Emilio Pucci eyewear collection for the fall-winter 2015/16 season.
Wearer: The collection is “a classy reinterpretation of elegance and femininity,” according to the company.
Specifics: The collection consists of five styles, three sunglasses and two optical frames, and the styles are available in a variety of brightly colored prints, a trademark of the Pucci fashion house.
Selling Points: Prints like Zadig, which is made up of irregular segments; Vivara, which is inspired by wave motifs; and Peonia, which is a soft-lined floral pattern with a block-color background, are married with materials like architectonic details and tinted or mirrored lenses. Contrasts between Emilio Pucci’s bold prints and the styles’ acetate and metal bodies make the collection unique and dynamic, Marcolin said. The new collection will be available at Emilio Pucci boutiques around the world, including the online store, and to top department stores and selected opticians.
Price Guide: $$$$
www.marcolin.com

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SECOND LOOKS

Alcon’s Air Optix Colors Now in Plus Powers


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Quick Take: Air Optix Colors daily wear color contact lenses, first launched in the U.S. in June 2014, are now available in plus powers in all nine colors for patients with hyperopia.
Specifics: Air Optix Colors contact lenses are recommended for daily wear and a monthly replacement schedule. The lenses are available with an 8.6 mm base curve and a 14.2 mm diameter. The contact lens power range now includes +6.00D to -6.00D (0.25D steps; including plano) and -6.50D to -8.00D (0.50D steps). They are available in nine colors, from subtle to vibrant, including Gray, Blue, Green, Pure Hazel, Brown, Sterling Gray, Brilliant Blue, Gemstone Green and Honey.
Selling Points: Air Optix Colors are the first monthly replacement, daily wear color lenses available in the U.S. on a silicone hydrogel platform, allowing up to six times more oxygen through the contact lens compared to the leading, older technology color contact lens. “Our hyperopic patients have been vocal about their desire to try the lenses, and having plus powers available is a great way for eyecare practitioners to re-engage with their farsighted patients about color contact lenses,” said Carla Mack, director of professional and clinical support at Alcon. There is no refit required for current Air Optix Aqua contact lens wearers.
Price Guide: $$$
www.alcon.com

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L’Amy America Releases New Nicole Miller Styles


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Quick Take: L’Amy America has introduced a new Nicole Miller eyewear collection that marries well with the brand’s runway fashions.
Specifics: Nicole Miller’s new collection features six styles – three ophthalmic and three sunglasses.
Selling Points: “The new ophthalmic and sunglass styles beautifully reflect Nicole’s penchant for very feminine styling with tough-girl flair, incorporating details such as Celtic symbols and matte metal contrasted with shiny metal. The colors are perfect for spring wearing, and coupled with the distinctive detailing, results in a style that is understated yet chic,” said Cheryl Canning, Nicole Miller brand manager. The Pacific sunglass has a matte metal temple detail with Nicole’s N-star logo repeated in a random pattern. The Norfolk sunglass has an aviator shape and is accented with combination matte metal and acetate temples. Its end pieces feature a raised Celtic symbol and the dual color acetate temples have matte metal tips with an embossed Celtic symbol inside and outside of the tips. The Tompkins is a modern club master style that has a matte metal bridge with a shiny top and bottom, and a matte metal buckle detail with polished rivets and an outline that transitions to the triple laminate acetate temple. The ophthalmic Beekman frame has a narrow eye shape and features a raised metal Celtic symbol with repeating Celtic design that can be seen through the translucent temples. The Cabrini ophthalmic has translucent acetate fronts that transition to solid color acetate temples. A 3-D floral design that is inspired by Nicole Miller’s spring 2015 runway prints can be found in the temples. The Amsterdam ophthalmic style also took note of the brand’s runway fashions, translating the draping of a Nicole Miller dress into a contrasting colored temple design. It has a contrasting colored matte metal front with textured acetate temples and flex hinges.
Pricing Guide: $$$
www.lamyamerica.com

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Eyes of Faith Expands Bible-Inspired Collection


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Quick Take: Eyes of Faith has added to its bible-inspired eyewear collection with new sun and ophthalmic styles.
Specifics: The latest collection features eight frames – three sunglasses and five ophthalmic styles.
Selling Points: The Eternal, Majesty and Mercy frames are acetate ophthalmic frames. The oval Eternal is made of Italian acetate, while the rounded-rectangular Mercy offers a petite fit. Both feature the company’s signature raised metal logo temple plaques. The Majesty is a unisex frame with a square front shape and a laser-etched logo temple plaque. The latest reinventions of the Eyes of Faith signature stained glass temples star in the Joy and Rejoice styles. The new stainless steel temples are available in multiple jewel tones, giving a stained glass-inspired look. The rounded, semi-rimless Joy and full-metal, square Rejoice are progress-friendly and lightweight. The Compassion is a cat-eye sunglass for women, incorporating Italian acetates and finished with gradient lenses and metal logo plaques. The Freedom and Righteous are unisex, aviator sunglasses that can also be made into ophthalmics. The frames come in metal and acetate combinations, have gradient and mirrored lenses and have double-bars. The new releases uphold Eyes of Faith’s Wear & Share promise to donate eyecare or eyewear to people in need while blending the latest trends in eyewear with biblical inspiration for faith-appreciative consumers.
Pricing Guide: $$$
www.eofoptical.com

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ALSO NEW

Altair Bows New Bebe Black Capsule

Altair has released an extension of the Bebe Eyewear capsule collection, Bebe Black. With an emphasis on stones, studs and fashion-forward shapes, three new optical and two sunglass styles were developed in the classic color scheme. In ophthalmic, the Make-Believer is a bold cat-eye with temples featuring dark metal end pieces and faceted jet-black stones. The Must-Have has sparkling black druzy stones inlaid in sleek metal plaques accentuate temples in a rectangular shaped frame, while the Magnetic is a wearable rectangle with temples accented with jewelry-inspired hematite druzy crystal. In sun, the Mysterious has black druzy stones inlaid in sleek metal plaques on the temples of the oversized, butterfly shape and the Megalicious, an oversized round, has temples accented with three rows of square cut faceted stones. www.altaireyewear.com

Smith Introduces XL Lowdown and Outlier Styles

Smith has launched XL size offerings for its Lowdown and Outlier sunglass models. The five-piece Lowdown Family now has a large coverage frame with the new Lowdown XL. The oversized eye wire, with traditional square lens shape, has been carefully considered to balance its scale with pantoscopic angle to ensure a superior fit for a broad range of faces. Made of light yet durable 53 percent bio-based Evolve frame material, the Lowdown XL is part of the Smith’s eco-friendly sunglass collection. The new Outlier XL offers larger rectangular shaped lenses, with distinct keyhole nose detailing, and is offered in non-polarized, polarized and ChromaPop polarized lens options. Both models are Rx compatible. www.smithoptics.com

Shauns California Debuts Spring/Summer Line

Shauns California has presented their latest collection of luxury eyewear for Spring/Summer 2015. Handcrafted in Italy utilizing premium Mazzuchelli Italian acetate and Carl Zeiss lenses, the latest offering draws inspiration from “the prosaic romance of a traveling salesman and the brand’s exploration of modern California luxury,” the company said. Using playful new colorways along with unique structures and details, the latest line offers five new sun styles and four new ophthalmic styles. According to the company, the brand is committed to creating a “soulful luxury” product, so in an effort to eradicate avoidable blindness they donate a pair of glasses and sponsor an eye exam for someone in a developing country for each pair of glasses sold. www.shaunscalifornia.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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