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April 07, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

REM: Jonathan Adler
ESE: Été Lunettes

SECOND LOOKS

Etnia Barcelona: Yokohama Sunset
Theo: Shuffle
Volte Face

ALSO NEW

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LAUNCHES

REM Launches Jonathan Adler Collection


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Quick Take: REM Eyewear has launched the Jonathan Adler eyewear collection.
Wearer: “I’m obsessed with eyewear. It fits my world perfectly,” said Adler. “Eyewear is glamour. Eyewear is style. Glasses can make or break a guy or girl, so I’m excited to be playing in the world.”
Specifics: Adler, famous for his assortment of home goods and fashion accessories, took details from furniture design and applied them to his collection, which includes sunglasses, readers and optical frames.
Selling Points: The sun collection features six styles, all named after cities with world-renowned beaches. Circular temple tips are branded with “JA” and custom acetate has been developed for the brand. The Acapulco style is a modified square shape, while the Capri is an oversized frame with an acetate construction. The Palm Beach is a cat eye frame made of acetate, with custom Jonathan Adler patterns inside the temples and the Positano frame is an oversized cat eye in acetate. The Santorini is a modified square shape with an endpiece inspired by campaign hardware used on Jonathan Adler furniture. The Waikiki is vibrant in color with an oversized hexagonal shape currently used on Jonathan Adler handbags.
Price Guide: $$$
www.remeyewear.com

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ESE Distributes Été Lunettes in U.S.


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Quick Take: Eastern States Eyewear (ESE) has is exclusively distributing Été Lunettes in the United States.
Wearer: The ideal Été woman’s sense of fashion is one of individuality and beauty, but not extremes. Created with her in mind, each Été frame is handmade in Italy or France, and only a limited number of each is produced worldwide.
Specifics: The launch includes 17 optical styles and 14 sunglasses.
Selling Points: Été models are defined by their acetate and acrylic plexiglass designs that obtain their color effect through the use of real natural feathers that are cleaned before use and follow all animal protection laws. In the acetate styles, these feathers are treated, dyed and placed by hand between two acetate sheets. In the acrylic models, each feature engravings that are done through the use of a handheld micro cutter with feather coloration applied after. The designs’ symmetry is achieved through Été expertise, artisanship and craftsmanship.
Price Guide: $$$$$
www.eseyewear.com

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SECOND LOOKS

Etnia Barcelona Bows Yokohama Sunset Collection


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Quick Take: Etnia Barcelona has launched its limited edition Yokohama Sunset Collection.
Specifics: Four frames, two sunglasses and two ophthalmic frames, are introduced in this collection.
Selling Points: Named after Japan’s second city, the Yokohama Sunset collection was inspired by the aesthetics of the Japanese small port of entry. The unisex metal frames have rounded designs and a vintage flair, and are available in both gold and platinum finishes. Manufactured using a mixture of metal and acetate, the sunglasses style uses Barberini SPA lenses that are made of natural mineral glass. These shock-resistant glasses underwent anti-scratch and anti-static electricity treatment, and were made with a filter that intensifies primary colors and provides high definition vision. The sunglasses are UV protected, with a triple-layer anti-reflective interior and a temperature resistance of over 400 degrees.
Pricing Guide: $$$$$
www.etniabarcelona.com

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Theo Introduces Unique Shuffle Collection


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Quick Take: German-based brand Theo has released its latest, the Shuffle collection.
Specifics: The innovative Shuffle collection features five new ophthalmic styles.
Selling Points: The Move, Change, Slide, Shift and Adapt frames originated from a unique design idea – slicing a pair of glass horizontally and shifting the frame’s upper half. The quirky and playful styles are made of stainless steel and are available in a variety of eight bright colors. The black earpieces of the five ophthalmic frames end in round tips that are also sliced in two and overlapped. Lenses do not fully fill the frame shapes, giving the styles a unique look. “It’s a little bit out there, but then again, Theo has never been afraid of trying something new,” the company said.
Pricing Guide: $$$$
www.theo.be

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Volte Face Releases New Eyewear Styles


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Quick Take: Made entirely in France, the new Volte Face collection is a tribute to the great French eyewear tradition.
Specifics: The new Volte Face collection will feature 16 new ophthalmic styles.
Selling Points: The Doris, Diva and Daisy styles are notable for their gold detailing that contrast the acetate materials of the frames, creating a precious effect. Dalia, Dalva and Dune feature intricate gold metal work, contrasted with bold colors. Clara and Carioca have feminine curves with trio color combinations in colors like bright electric blue, absolute black and pure purple. Droppy has a distinct rounded frame, and Dolly and Daphné are more rectangular, all designed with acetate materials. Debby and Dina boast thin metal work and printed acetate with translucent patterns and striking color combinations. Diane, Doriane and Dolphine are also acetate frames with offbeat color contrasts, made with diamond engraving technology.
Pricing Guide: $$$$
www.volteface.com

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ALSO NEW

Marchon Presents New Chloe Spring/Summer Styles

The new Chloe eyewear collection from Marchon represents sheer elegance, grace and femininity, which can be seen in the vintage shapes and retro styles with ‘70s appeal. Sophisticated colorations enhance elegant silhouettes with contemporary edge. The contemporary CE2658 Orme ophthalmic style is a rectangular shape in an elegant color palette. In sun, the CE675S Emilia offers vintage flair with an oversized acetate front and curved gold metal temples. The CE118S Eria is an iconic aviator with silver accents on a gold metal frame, while the CE117S Eria offers the same metal mixing in an oversized round. Lastly, the new CE119S Carlina style has an oversized butterfly shape with the same concentric circle design details of the original round shape of last season. www.marchon.com

Vuarnet Debuts the Glacier Eclipse

Vuarnet has introduced their Glacier style entirely in black for the Glacier Eclipse. The famous aviator frame, first created in 1957, is now clad entirely in black, from the metallic and acetate parts to the removable leather strap. Its magnetic side shields are used like micro-perforated leather parachutes which enable you to look to the horizon with a clear field of view and eyes protected, the company said. The Glacier Eclipse is fitted with polarized silver bi-shaded mineral lenses in Blue PolarLynx – the brand’s signature lens. Manufactured in Vuarnet’s own facility close to Paris, they offer the best optical clarity, visual comfort and maximum protection, according to the company. www.vuarnet.com

Götti Unveils New Summer/Autumn 2015 Styles

Lightness and shape perfection blend with great appeal and reduced lines for the latest Götti release. Götti Switzerland presents acetate models that can hardly be more slender in its new collection. The frames are extremely graceful, which lends them a particularly light appearance, and they feature a matte finish look that pays tribute to the back to filigree trend, the company said. The titanium models are processed with massive pressing tools to make it possible to forge the fronts of the titanium frames from a single casting. Thus arises a new look ranging from sporty masculine to charming feminine that features a wide range of shapes. Götti’s nylor glasses are given a contemporary interpretation to seem modern and light as a feather at once. Götti’s color palette for the season has been expanded with seven new tones.
www.gotti.ch

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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