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April 21, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Zeiss: Digital Lens Portfolio
Italia Independent: EYEYE

SECOND LOOKS

Safilo: Fendi
Modo: Eco
Ørgreen Optics

ALSO NEW

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LAUNCHES

Zeiss Launches Lenses and Treatments for Digital Vision


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Quick Take: Responding to the widespread and increasing use of digital devices, Zeiss is launching a complete portfolio of lenses and coatings to help eyeglass wearers use their devices safely and comfortably.
Wearer: Zeiss is releasing two major product lines that address digital device viewing needs. Zeiss Precision Portfolio is a line of personalized progressive lenses with Zeiss’ proprietary Digital Inside Technology. It also offers personalization for factors unique to the individual patient, accommodating any frame, facial anatomy and visual lifestyle.
Specifics: Zeiss Duravision BlueProtect is an AR coating specially tuned to filter out harmful blue light from digital screens and indoor lighting. The coating helps to prevent age-related macular degeneration and sleep disorders associated with nighttime blue light exposure, according to Zeiss.
Selling Points: “Increased use of devices like tablets and smartphones is changing the way people use their eyes, and Zeiss is the company that better understands the visual demands created by extended viewing of digital devices,” said Uli Krauss, CEO, Carl Zeiss Vision U.S.A. “Zeiss now has a portfolio of eyeglasses uniquely designed to enhance the digital device viewing experience and alleviate the negative effects associated with extended device usage.”
Price Guide: $$$
www.zeiss.com

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Italia Independent Introduces EYEYE Line


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Quick Take: Italia Independent has launched its EYEYE line featuring quality frames with the brand’s signature aesthetic at a competitive price point, the company said.
Wearer: The eyewear line includes a complete range of prescription eyewear and sunglasses for both men and women.
Specifics: With two main collections and new releases debuting throughout the year, the line will eventually have a total of over four hundred frames.
Selling Points: EYEYE sunglasses feature polarized lenses and are made from high performance polyamide, a material known for its flexibility, elasticity, strength, durability and comfort, the company said. Design highlights include hinges that have metal hoods and screw, with very thin temples and adjustable, animated temple tips for comfort and adjustability.
Price Guide: $$
www.italiaindependent.com

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SECOND LOOKS

Safilo Unveils Fendi with Thierry Lasry Capsule


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Quick Take: Safilo has presented a sunglasses capsule collection created by Fendi in collaboration with French eyewear designer Thierry Lasry for Spring/Summer 2015.
Specifics: The collection features two designs, Fanny and Sylvy.
Selling Points: The capsule collection was inspired by graphic designs from the late 80’s and early 90’s from the Fendi archives, selected by Silvia Venturini Fendi and Thierry Lasry. “I loved working with Fendi because I was really struck by their culture of perfection and savoir-faire and because we have in common the same artistic approach to the creation,” said Lasry. “Working with Silvia has been an amazing experience as she left me free to express in the capsule collection.” Fanny and Sylvy’s frame fronts are made in 8mm acetate, which gives its layers a translucent effect and depth, and their temples are made in 6mm acetate. The metal cores inside of the temples are engraved on both sides; while inside of the temples, the letter Y is heat pressed in white, representing the last letters of the Lasry’s first and last name. The two designs were created in two color variations that feature a dominant color mixed with two other colors, creating a strong contrast between the three. Fanny is a cat-eye sunglass, with a Kinetic pattern, and the Sylvy is a squared sunglass with a cubist pattern. Each sunglass frame comes with an original pouch with a cubist pattern.
Pricing Guide: $$$$$
www.safilo.com

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Modo Bows New Spring Hinge in Eco Biobased Line


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Quick Take: Modo unveils its latest spring hinge technology in its boutique brand’s Eco Biobased collection.
Specifics: Certified by the USFDA, the latest Biobased collection features four men’s styles and four women’s styles.
Selling Points: “Eco is a very important collection for Modo. The Spring ’15 release embodies innovation and sustainability,” said Alessandro Lanaro, CEO of Modo. “Adding an invisible and integrated spring hinge mechanism, we are giving a great additional functionality to this incredibly lightweight collection. The perfect product to celebrate 1 million trees planted with Eco.” The new spring hinge is invisible and functional, and allows a better and more comfortable fit on the face, the company said. The Eco Biobased frames are made of 63 percent castor seed oil, a sustainable, renewable non-food oil that now provides safety and comfort in a frame. Color combinations for the women’s styles include moss or tortoise frames with fuchsia temple tips, black frames with turquoise temple tips and dark purple frames with black temple tips. Men’s styles are available in moss frames with dark green temple tips and light tortoise with brown temple tips. Temple tips are adjustable with a new and improved stainless steel core and an anti-slip finish.
Pricing Guide: $$
www.modo.com

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Ørgreen Offers New Ophthalmic Styles


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Quick Take: Ørgreen Optics launches a new ophthalmic collection inspired by “Bond girls, leading ladies, sex symbols, diplomatic relations and South of The Border styling.”
Specifics: The latest collection includes five hand-crafted titanium ophthalmic frames, each in seven color ways.
Selling Points: The Aki frame was named after the ninja agent in the Bond film You Only Live Twice. Known for her agility, Aki was a feminine character and the ophthalmic frame offer a slim top line with a slightly curved bridge to accentuate brows. The Diplomat is a masculine, minimalistic frame in a rectangular shape with a clean bridge inspired by “a man with highly honed social skills chosen to represent his country abroad.” The Havana frame was named after the vibrant Cuban city, with its bold lines and masculine, rectangular shape. The Mae frame was inspired by comedienne, actress and writer Mae West. Soft curves and thin temples keep the ophthalmic frame feminine. Faye Dunaway’s character in The Thomas Crown Affair is embodied in the Vicki frame, with its curved top lines and deep lens in a trapeze shape.
Pricing Guide: $$$$
www.orgreenoptics.com

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ALSO NEW

Ogi Eyewear Presents the 9211 Ophthalmic Style

According to Ogi, vivid, triple laminated acetate makes the 9211 the newest, must-have frame for women. Vibrant and flattering, the 9211 by Ogi Eyewear is a rectangular cat eye shape featuring unique triple layered acetate in bold and energetic colors. Matching striped temples add an extra pop of color for a statement-making look. Offered in brown/tan, purple/blue, burgundy/green, and green/yellow; the 9211 by Ogi Eyewear is available with counter cards and logo blocks upon request. www.ogieyewear.com

Revolution Debuts Six New Carbon Fiber Styles

Revolution Eyewear has introduced six new styles equipped with carbon fiber temples. With the strength of metal and almost weightless, these styles offer temples with rubber tips for a comfortable grip. Revolution’s Carbon Fiber styles are a perfect fusion of technology and design, the company said. Along with the company’s, patented bottom mounted clip-ons and built in magnets, these styles are “truly a win win design,” said Gary Martin, CEO of Revolution. www.revolutioneyewear.com

Prodesign Releases New Essential Collection Models

It’s all about the material in Prodesign Denmark’s seven new styles for their Essential Collection. Highlighting quality Italian acetate with craftsmanship as the focus, the new styles offer a 3-dimensional depth of the material in a mix between classic natural tones and vivid transparent colors. The styles feature temples with a lamination in the middle that matches the block acetate material used for the front, with clean sharp tones of extruded acetate on the tips. The shapes are kept classic to make the new styles a high volume product, according to the company. www.prodesigndenmark.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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