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May 26, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

L’Amy America: Kenzo
Shamir Insight: Glacier Plus UV

SECOND LOOKS

McGee Group: Ducks Unlimited
Smith: ChromaPop
Modo: Block Titanium

ALSO NEW

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LAUNCHES

L’Amy America Launches Kenzo Eyewear in the U.S.


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Quick Take: L’Amy America has introduced a brand new eyewear line from Kenzo.
Wearer: “We are very pleased to partner with Kenzo, such an iconic Paris fashion house” said Stephen Rappoport, president of L’Amy America. “We will bring to the U.S. market a line of eyewear with a trademark that has spontaneity and fun, with colors and prints for both women and men.”
Specifics: Adhering to Kenzo’s trademark of spontaneity and fun, the new collection will include 23 styles and consist of both ophthalmic glasses and sunglasses.
Selling Points: Kenzo first emerged in the fashion scene as Jungle Jap in 1970, a boutique in Paris where founder Kenzo Takada sold his handmade women’s collection. The company debuted its first men’s ready-to-wear collection in 1983, its kids and home collections in 1987 and its fragrances in 1988. In 2011, Opening Ceremony founders Carol Lim and Humberto Leon were appointed as creative directors of Kenzo. Now, Kenzo has a fresh attitude with respect for the brand’s heritage, continuing the original vision of creating clothes and eyewear for the woman or man who is not afraid of color and prints, the company said.
Price Guide: $$$$
www.lamyamerica.com

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Shamir Insight Debuts New AR Product and Spark Upgrades


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Quick Take: Shamir Insight is launching a new premium anti-reflective coating, Glacier Plus UV, which matches three main components: the lens material, the hard coat and the AR coating itself.
Wearer: “Shamir is looking at AR as a complete system—lens material, hard coat, AR,” said Mark Becker, vice president of marketing and strategic partnerships.
Specifics: The coating, which is only available on Shamir-certified lens blanks, is matched to the specific properties and characteristics of each lens material. The hard coat is then customized based on which particular molecular properties work best, and then the AR coating stack is developed as a precise “recipe” based on the lens material and customized hard coat.
Selling Points: In addition, Shamir is upgrading its digital measurement device, Shamir Spark with improvements and new features, including one-time calibration and the addition of near PD and effective diameter measurements. The Shamir Spark device is compatible with iPad 3, 4, or iPad Air and requires that users download Shamir’s app on their iPad.
Price Guide: $$$
www.shamirlens.com

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SECOND LOOKS

McGee Introduces New Ducks Unlimited Sunwear


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Quick Take: McGee Group presents new sun styles for its Ducks Unlimited collection.
Specifics: The collection will feature five new sun frames.
Selling Points: Mercury has a rectangular frame front made of honed acetate, and is available in black and dark tortoise. Milepost is a metal frame with a rounded square eye shape and brow bard. The sunglass has textured end pieces that lead into slim temples with acetate temple tips. Milepost is available in olive and brown. Classic aviator Nova is a metal frame with a brow bar, brushed metal end pieces and thin temples with coordinating acetate temple ends. Colorways include black, gunmetal, chocolate and slate. Zephyr has an uplifted square shape and full acetate frame, in tortoise and black. Rounded Legacy is a classic wayfarer acetate frame with acetate temples that taper toward the temple tips. It is available in camouflage-inspired olive acetate and black. A portion of proceeds benefit Ducks Unlimited conservation efforts that are dedicated to conserving North America’s continually disappearing waterfowl habitats.
Pricing Guide: $$
www.mcgeegroup.com

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Smith Releases Latest ChromaPop Elite Technology


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Quick Take: Smith has released its latest ChromaPop Elite lens technology.
Specifics: ChromaPop Elite lens technology will allow wearers to see truer color and will help wearer quickly distinguish targets from their surroundings.
Selling Points: The lenses block light wave intersections that create color confusion for the brain, optimize color vibrancy and increase the depth and detail of objects, while reducing eye fatigue. ChromaPop Elite lenses are constructed of MilSpec ballistic Trivex material, which meets MIL-PRF-31013 Clause 3.5.1.1. The lenses also provide durability, impact resistance and lightweight properties of polycarbonate and are scratch resistant. The ChromaPop Elite lenses protect from 100 percent of UVA/B/C rays and feature an anti-fog coating to the back of the lenses. ChromaPop Elite is now available in the new Drop Elite and Frontman Elite sunglass frames.
Pricing Guide: $$$
www.smithoptics.com

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Modo Presents New Block Titanium Styles


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Quick Take: Modo has added styles to its Block Titanium collection, which according to the company, continues to be a moderately classic and sophisticated collection with Modo’s signature double coloring to keep the frames feeling fresh and exciting.
Specifics: The SS15 collection adds three new women’s and one new men’s shape with unique double colorations that add edge to classic shapes and fits.
Selling Points: Modo’s Block Titanium is a timeless category based on a minimalist design and lightweight, flexible construction. For women, there are two new cat-eye styles plus a more fashion forward angular cat-eye with a contemporary twist. Each style comes in four color combinations options of interior and exterior plating such as lilac, rust, grey plum and mauve. The men’s 4207 is a larger modern square. The range of double colorations includes dark blue, dark olive and light gunmetal.
Pricing Guide: $$$
www.modo.com

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ALSO NEW

Zyloware Adds Styles to Stetson Collections

Zyloware Eyewear has released new styles into the Stetson and Stetson Off Road collections. The Stetson 319 is an updated full rim metal frame with rectangular styling. The modern wide temples have a contemporary two-toned etched grid patterning, while the matte endpiece is a modern and sophisticated connection to the frame’s acetate temples. The Stetson Off Road 5042 is a semi-rimless metal frame in a classic rectangular shape with thin ribbed metal temples feature three sleek cut-outs. The semi-rimless metal Stetson Off Road 5043 is an on-trend masculine frame in a rectangular shape with wide metal endpieces and temples featuring indented horizontal stripes. All three styles have spring hinges, snap-in silicone nosepads and accommodate progressives. www.zyloware.com

Costa Offers Two New Sport Metal Styles

Costa has introduced two new hybrid sport metal styles. The Loreto is a medium fit aviator frame shape in Monel metal with integral hinges and durable nylon arms. Optically adjustable no-slip silicone nose pads and hypoallergenic rubberized temple tips offer a “forget-they’re-on” fit. The second new sport metal style is the Palapa, a smaller, square-shape lightweight frame. It also offers optically adjustable no-slip silicone nose pads and integral hinges for a durable, comfortable fit. Both can be customized in a full array of Costa’s patented color enhancing polarized 580G or 580P lenses. The styles, which feature a six-base lens curve, can also be fitted with Costa Rx lens technology. www.costadelmar.com

Mykita + Maison Margiela Expand Dual Line

Mykita + Maison Margiela have added two new shapes to the acetate range MMDUAL this spring. As per the deconstructive concept of the collection, the new models share one form that features opposite yet complementary details. The MMDUAL005 is a round style with a positive contour, and the MMDUAL006 is a round style with a negative contour. Two new colorways have also joined the collection; D6-Brown is a honey-color paired with dark brown lenses and D7-Teal, an aqua shade with petrol lenses. In addition, all existing and new MMDUAL models are now also available as prescription frames. www.mykita.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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