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June 09, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Tura: Kate Young
Adlens: Focuss

SECOND LOOKS

L’Amy America: Nicole Miller
Charmant: Titanium Perfection
J.F. Rey: Au Masculin

ALSO NEW

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LAUNCHES

Tura Marries Vintage and Modern in Kate Young Collection


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Quick Take: Tura and fashion stylist Kate Young have partnered to launch Kate Young for Tura, an eyewear collection inspired by Young’s penchant for modern retro styling.
Wearer: “I wanted to create a vintage inspired collection that is sophisticated, elegant and timeless,” said Young. “Tura has a tremendous heritage in the eyewear market but is also incredibly innovative, modern and focused on quality making an ideal partnership.” Specifics: The collection pairs vintage components with updated silhouettes for six optical frames and eight suns all handcrafted in Italy, France or Japan.
Selling Points: Notable optical styles are the K101, K105 and K106, all different takes on the classic cat eye. The oversized K101 has a round shape with cat eye corners and modern metal endpieces. The K105 is a 1960s-inspired exaggerated cat eye with faceted Swarovski triangle stones. The K106 is a clubmaster-inspired style with a cat eye twist and metal wires that flow to the temples. Kate Young’s K501 sunglass is a dramatic cat eye with Zeiss CR-39 lenses and metal triangles inlaid in the cat eye corners. Style K503 also has Zeiss CR-39 lenses, but is a soft square frame made of thick, transparent acetate. The K504 is another vintage-inspired cat eye that features sleek metal barrel temples and a rimless bottom edge.
Price Guide: $$$$
www.tura.com

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Adlens Focuss Launched Across U.S.


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Quick Take: Adlens has launched Focuss, its proprietary Variable Power Optics eyewear in the U.S.
Wearer: Beginning this month, eyecare patients will be able to receive Focuss glasses from over 150 eyecare professionals in select states in the Northeast, Midwest and as well as Texas and California. Dave Eichelberger, senior vice president, said the company will target “high-end, innovative practices.” Adlens began training eyecare professionals at those practices this month, he added.
Specifics: The eyewear features a proprietary design that allows wearers to adjust the focus of their individual lenses by turning a small dial inside the frame.
Selling Points: “Focuss fits beautifully within the optical channel. There is no barrier for it being placed in any ECP’s office,” noted Dr. Graeme MacKenzie of Adlens, director of regulatory and industry affairs. Variable Power Optics technology was successfully tested with eyecare patients through a four-month trial with LensCrafters toward the end of 2014, as CustomFocuss. Strong responses validated the technology, aligning with expectations and previous observations of the market, according to Adlens CEO and executive chairman Mike Ferrara.
Price Guide: $$$
www.adlens.com

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SECOND LOOKS

L’Amy America Debuts New Nicole Miller Styles


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Quick Take: L’Amy America has introduced new optical and sun styles into their Nicole Miller collection for Summer 2015.
Specifics: Six new styles, three ophthalmic and three sun.
Selling Points: “The new ophthalmic and sunglass styles represent Nicole’s glamorous and feminine styling with color and incorporating details such as Celtic symbols and matte metal contrasted with shiny metal. The styles are perfect for Spring/Summer wearing with colors and detailing that are both glamorous and fun,” said Cheryl Canning, Nicole Miller brand manager. The distinctive metal plate with raised Celtic design accented by lightly etched temples in a subtle diamond pattern are the hallmarks of the Francis, a feminine eye shape in two-tone spring colors. Inspired by the colors in Nicole Miller’s Fall ready-to-wear collection, the Chelsea style is distinguished by beautiful fronts in rich horn colors, accented by a complementary solid color temples with a triangle pattern. The Bruckner is a bold acetate frame with an upswept edge and signature Celtic details on the temples. In sun, the Prince, a glamorous rounded, was directly inspired by the colors in Nicole’s spring ready-to-wear collection distinguished by fade colors, gradient lenses and signature matte metal Celtic detail. The Roebling sunglass is a modified cat-eye style with a peek-a-boo animal print on the front’s top and along the top of the temples. The Vanderbilt is an easy to wear, glamorous square inspired by the jeweled accessories line with tiny crystals inset in a metal décor design that flows down the acetate temple.
Price Guide: $$$
www.lamyamerica.com

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Charmant Releases New Titanium Perfection Styles


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Quick Take: The newest additions to the Charmant Titanium collection feature acetate temples paired with titanium frame fronts.
Specifics: Two men’s styles and two women’s.
Selling Points: Charmant Titanium wearers seek out high-quality, practicality and beauty to enrich their daily lives; their fashion choices are contemporary and comfortable, the company said. For women, the CH12122 combines elegance with natural beauty with a textured temple decoration that is organically inspired, while the tapered acetate temples add an element of richness and extra pop of color. The CH12123 is inspired by current accessory fashions and features organic shapes and marbled coloring with a textured decorative piece at the hinge leading to smooth, sleek temples. For men, the 11430 is a full rim style with sleek, contemporary lens shape with accented brow bar and the acetate temples. The 11431 is a modern rim frame that offers a clean, polished look with a slight edge thanks to a dimensional hinge design that contrasts the smooth, sleek acetate temples.
Price Guide: $$$$
www.charmant.com/us

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J.F. Rey Unveils Collection au Masculin


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Quick Take: Jean-François Rey has debuted the resolutely virile Au Masculin collection full of urban references, the company said.
Specifics: Men’s styles segmented into three distinct collections; Saint-Germain, Club and Factory.
Selling Points: For over 20 years the J.F. Rey brand has been synonymous with avant-garde design combining daring innovations with top manufacturing quality. Surfing on fashion and using the noblest of materials, it cultivates masculine codes in a vintage-chic look in its latest men’s collection. The Saint-Germain group is a celebration of elegant fashion and haute couture. This group is designed for the new dandy, the sharp-shooter at city parties, the guy who loves sharp lines, elegant design and sophisticated colors. The Club group is for the guy who relaxes in a leather club chairs, loosens his bow tie and serves himself a little refreshment. He loves the mysterious ambiance of London clubs with the scents of whisky, cigars, leather and wood that mingle with conversations. This group is full of styles using beautiful Italian leathers, an impeccable vintage-style male look. Lastly, Factory is reminiscent of New-York at the beginning of the eighties. This man is perched on his “fixie,” the adventurer of city centers, who is still roaming the urban jungle. Drawing from an industrial register with vintage accents, frames in this collection use a titanium sunglasses clip-on to top the fashion charts.
Price Guide: $$$$
www.jfreyusa.com

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ALSO NEW

Smith Presents New Spring '15 Sunglasses

Adding to their large eco-friendly sunglasses collection, Smith has debuted two bold and beautiful new models for spring within its popular Evolve series. The new unisex Clark and the women's specific Sidney offer the appearance of a robust frame within a lightweight, durable 53 percent bio-based material comprised of non-GMO castor plants. Crisp edges, distinctive thick surfacing and a classic keyhole nose characterize the medium fit Clark. An interpretation of a timeless women's shape, the Sidney combines a round lens profile with a vintage cat eye shape and keyhole nose. The beautiful, thick faceting and defined edges disguise the subtle performance detailing just beneath. Both models feature 6-base lens curvature, impact-resistant Carbonic TLT lenses for optical precision and smooth operating auto-lock hinges. www.smithoptics.com

Modo Adds Styles to Paper Thin Titanium Line

Modo Paper Thin Titanium adds four new sun styles to the ultra-thin titanium assortment. The sun collection embodies the brand’s vision of minimalistic and flexible eyewear, the company said. The sun collection is inspired by the cutting-edge technology that was introduced in the Modo Paper Thin optical collection, which pairs ultra-elastic polyamide TR 90 inserts with beta-titanium. At 6.8 grams, and measuring only 0.6 mm in thickness, the MODO P-T line offers the wearer the highest level of comfort. The new suns feature two women’s and two unisex styles, with full rim and semi-rimless designs in four vibrant colors each. The 662 and 661 represents a neo-retro inspiration, with small-sized round and panto shapes re-interpreted through the Paper-Thin modernists eyes. The 660 is a classic cat-eye shape; while the 659 is a slightly deeper and larger design, a perfect unisex fit. The high-performance lenses incorporate high chromatic definition technology (HCD) are polycarbonate, polarized, anti-reflective and anti-smudge. www.modo.com

Hilco Introduces Glide-Fit SunClips

Hilco has introduced Glide-Fit SunClips, the most trouble free SunClips system that works with both metal and plastic frames, the company said. Glide-Fit combines the easy on/off utility of a spring bridge with a unique patent-pending “slip over” clip that glides the SunClips into place. According to the company, there is no risk of Rx lens damage with the unique Glide-Fit clip design because it does not contact the back surface of the Rx lens guaranteeing that no matter the Rx, expensive lenses and coatings are protected. Available in two chassis colors with two polarized lens options for the best-selling shapes and sizes in ophthalmic frames. www.hilco.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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