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June 16, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Moscot Sun

SECOND LOOKS

Altair: Evolution
Ogi Kids
WestGroupe: Fysh UK

ALSO NEW

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LAUNCHES

Moscot Debuts 2015 Sun Collection


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Quick Take: The century-old, family-owned Moscot has introduced a new four piece sun collection.
Wearer: “Combining Moscot’s classic shapes with the eclectic styles that defined the 1970s, the Collection is a kaleidoscope of hippie bling and understated glitz that is undeniably summer, and unmistakably Moscot,” the company said.
Specifics: All four styles have polarized gradient sun lenses with a multi-layered back surface coating for an anti-reflective, no glare effect and high UVA/UVB protection for sun protection and clear vision.
Selling Points: The Conrad has a refined shape, with exposed metal layered between block acetate with diamond shaped rivets on the front, metal inlays on the temples, a keyhole bridge and five barrel hinges. The Everet also has exposed metal layered between block acetate, but with two dot rivets on the front, metal inlays on the temples, a saddle bridge and five barrel hinges. The Major is an oversized, modified aviator with a double bar. It has a combination metal acetate frame with metal inlays on the temples, a saddle bridge and seven barrel hinges. The Faye is a round and playful sunglass with exposed metal layered between block acetate, two dot rivets on the front, metal inlays on the temples, a saddle bridge and five barrel hinges.
Price Guide: $$$$
www.moscot.com

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SECOND LOOKS

Altair Evolution Releases Spring 2015 Collection


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Quick Take: Altair Evolution integrates West Coast style to their Spring 2015 collection with new styles.
Specifics: Seven ophthalmic styles for men and women.
Selling Points: The Altair Evolution Spring 2015 collection blends retro design with cool California colors. For men, the A4034 contains a full-rim stainless steel and acetate combination style, with rich horn temples saturated with bold colors to complement its metal frame fronts. The A4035 is a bold variation of horn on a sharp rectangular frame with stylish deep B measurements and Evolution’s custom rivet details. The subtlety of the A4035 design is made even sharper in the lines of the A4036 style. For women, the A5028 embodies a trendy cat-eye shape with custom rivets and a sleek satin finish on a lightweight milled metal. The A5029 pairs the hues of beach horizon colored horn acetate with retro-inspired rectangle frame fronts and custom rivets. The A5030 is the A5029’s softer counterpart featuring feminine hues of blonde horn, teal horn and plum horn. The stylish A4502 is a unisex square modern acetate shape with custom rivets offered in marbleized black horn, brown horn and amber horn.
Price: $$
www.altaireyewear.com

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Ogi Eyewear Expands Ogi Kids Collection


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Quick Take: Ogi Eyewear has responded to the high-demand series of coordinating adult and child-sized frames by creating two new “Mommy & Me, Daddy & I” kids’ frames.
Specifics: Two new styles for children.
Selling Points: The Ogi Kids Collection by Ogi Eyewear combines form and function to create a unique line of fashionable frames modeled after their best-selling adult styles. This notion is beautifully demonstrated in the new OK316 and OK317. By fusing sophisticated textures with vibrant colors, these two additions help solidify Ogi Kids as a leader in the children’s eyewear segment. The OK316 embraces its parent model, the Ogi Eyewear 9206 by offering a flattering cat eye shaped mixed with playful neon coloring. Furthermore, the OK317, modeled after the Ogi Eyewear 3126, combines fun colors with a flattering fit. The double laminated acetate also features woven strands of glimmer with feather-like iridescence in pink, purple, blue and aqua.
Price: $$
www.ogieyewear.com

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WestGroupe Introduces Fysh UK S/S 2015 Collection


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Quick Take: The new Fysh UK Spring/Summer 2015 collection by WestGroupe embodies upbeat color with subtle, interesting and unique details.
Specifics: Five new styles for women.
Selling Points: According to the company, the Fysh UK collection has something special for every woman with its wide selection and elegant designs. The full-rim F-3532 and F-3539 embrace a trendy aesthetic with gently modified classic eye shapes. The F-3532 features a 3D pattern on the brow line and temples, while the F-3539 has a translucent sparkle effect with metal accents incorporated into a cat-eye shape. The oversized and rectangular F-3536 contains a heavy brow bar for a modern twist on vintage. The brow and temples of the F-3536 are also adorned with 3D geometric decorations. The wild stainless steel full-rim cat-eye F-3538 flaunts printed python patterns on its frame front and temples. Lastly, the F-3535 is a semi-rimless style in stainless steel, decorated with two-tone laser etched patterns.
Price: $$$
www.westgroupe.com; for states within the western U.S.A., www.classique-eyewear.com

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ALSO NEW

Zyloware Adds New Randy Jackson Styles for Spring

Zyloware Eyewear has released three new Randy Jackson styles for spring. The rectangular shaped Randy Jackson 1058 is a full rim metal front with a sheet metal top. The wrapping metal endpiece leads to smooth, multi-colored zyl temples. The Randy Jackson 1059 is a full rim metal frame in a masculine rectangular shape. The wrapping metal endpiece features a raised stripe design and leads to smooth outlined metal temples. The rectangular shaped Randy Jackson 3021 is a full rim zyl frame with two decorative rivets on the front offered in two colors with a brushed wood-like finish on the zyl temples. All three feature spring hinges and accommodates progressives. www.zyloware.com

Mykita/Damir Doma Unveiled in Marbleized Grain

The Mykita and Damir Doma collection has introduced the Laurence, an oversized masculine style in marble grain this season. Referencing the focus on textures in Damir Doma’s SS2015 clothing collection, the Laurence is all about the embellished surface thanks to a faux marbling in green and black or grey and blue. The marble effect serves the dual purpose of animating the model’s generous frame while recalling the Art Deco surfaces of the 1930s. www.mykita.com

Oliver Goldsmith Sunglasses Presents Styles from 1987

Oliver Goldsmith Sunglasses has released new styles and color ways by way of 1987. The year may not be the most obvious for sunglasses but it was the year two incredible new styles from the brand were designed; the Spillane and the Nadia. Newly re-issued, the Spillane, a heavy set aviator full of attitude and 80's retro vibes, is available in four colors; wakame, matte tortoise frost, tortoise tea and matte black leopard. The Nadia, an understated flat top cat eye, is glamourous yet minimalist and also available in four colors; red tortoiseshell, blue opal, black wood and dark cream tortoise. www.olivergoldsmith.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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