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June 23, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

ClearVision: Aspire Sun

SECOND LOOKS

A&A: Crocs Eyewear
REM: Tumi Eyewear
Maui Jim

ALSO NEW

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LAUNCHES

ClearVision Launches Aspire Sunwear Collection


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Quick Take: ClearVision’s Aspire Eyewear has introduced a new sunwear line to its recently launched optical collection.
Wearer: Incorporating the latest in technology, advanced materials, and fashion, Aspire sunwear is a colorfully aspirational collection for today’s men and women.
Specifics: The Aspire sunwear collection includes six on trend styles, three for men and three for women, including cat eyes, aviators and navigators. Available in three colors each, Aspire sunwear styles are named according to aspirational adjectives that express consumers’ unique style, or what they may “Aspire To Be.”
Selling Points: Like the optical collection, Aspire sunwear is created with SDN-4, an incredibly thin, lightweight and hypoallergenic material that offers comfort, wearability and adjustability to the wearer. Temples are constructed of TR-90, enhancing the barely there fit and feel of the sunwear. Highlights include the women’s Famous style, a cat eye shape with flash mirror lenses in a curvy face form that wraps to the face for a better fit. The unisex Anonymous is a sleek classic aviator with a bold double bar bridge that extends across the top brow accenting its flash mirror lenses. Lastly, the Incognito offers a classic navigator eye shape. The sporty unisex eye shape has sleek stainless steel temples and also features on trend flash mirror lenses.
Price Guide: $$$
www.cvoptical.com

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SECOND LOOKS

A&A Optical Debuts New Crocs Eyewear Styles


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Quick Take: A&A Optical has announced the release of two new adult styles from Crocs Eyewear.
Specifics: Two new styles for men and women.
Selling Points: According to A&A Optical, Crocs Eyewear interprets the relaxed and distinctly fun Crocs spirit with unique style and creative design. This high quality collection uses ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Sporty in design and style, the new semi rimless CF349 combination frame features curved silicone rubber temples with three racing stripes. In comparison, the more retro-inspired CF381 boasts a square rimmed acetate front. Both unisex styles are available in three bold color combinations.
Price Guide: $$$
www.aaopticalco.com

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REM Reveals New Tumi Weave Flex Technology


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Quick Take: REM has unveiled new Tumi Weave Flex Technology eyewear styles designed to upgrade, uncomplicate and beautify all aspects of life on the move, the company said.
Specifics: Three new styles for men and women.
Selling Points: The Tumi Weave Flex Technology features three new sophisticated styles crafted with partially injected TR90 nylon temples intertwined with 0.6mm stainless steel wire core, maximizing flexibility, durability and enhanced comfort for its wearer. Offered in easy, wearable silhouettes, the Tumi Weave Flex Technology is unmatched in performance, fit and function, the company said. The T114 showcases a semi-rimless, metal frame with Tumi rings of Saturn casted on each temple tip. This eyeglass is available in brown and dark gunmetal. The T318 has a classic rectangle silhouette in full acetate. This style also features the rings of Saturn and is offered in black and tortoise. Lastly, the T319 exhibits a modified square shape in black and tortoise.
Price: $$$$$
www.remeyewear.com

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Maui Jim Offers New Ultra-Light Sunglasses


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Quick Take: Inspired by Hawaiian birds, Maui Jim releases three new thin, lightweight sunglasses. They include uber-thin nose bridges, colorful rubber-sheathed temples with unique disk hinges, and rubber-padded adjustable nose bridges for comfort.
Specifics: Three new unisex styles; the Apapne, Sandhill and Frigate.
Selling Points: The Apapane, named after a Hawaiian honeycreeper, has an elegant butterfly-shaped lens that flatters smaller faces. In addition, the lenses have fashion-forward MauiGradient tinting that gets gradually lighter from top to bottom. This delicate rimless style comes in three feminine colors. The Sandhill style embodies the elegant build, color and movement of a Sandhill Crane. This style complements medium sized faces with rectangular Maui Jim’s PolarizedPlus2 protection lenses. The lenses are also enhanced with Maui Jim’s bi-gradient mirrors. The new Frigate sunglass offers a sleek stretch across wider faces, with a generous eyesize of 65 mm and an 8-base curvature resembling the long wingspan of the Frigate bird. In addition to their lightweight design, each style contains the clearest non-glass, scratch- and impact-resistant MauiPure lenses and PolarizedPlus2 technology. This technology cuts 100 percent of UV rays and 99.9 percent of glare, whiling increasing definition and depth perception.
Price: $$$$$
www.mauijim.com

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ALSO NEW

Revolution Bows New Robert Graham Styles

Robert Graham eyewear from Revolution offers high quality craftsmanship and sophisticated silhouettes, along with infusing iconic fabric and trim designs to reflect the essential characteristics of the brand’s American eclectic spirit. Robert Graham and Revolution have created a collection of eyewear that will resonate globally. A featured new styles is the Audubon in gold with tortoise inserts and mahogany temples that are equipped with adjustable temple tips. Other colors include: matte black, shiny black, brown espresso and gun/tortoise. The Audubon comes in size 52-23-140. www.revolutioneyewear.com

The Öga Copentole from Morel

Consistent with Öga’s functional design philosophy, the Copentole concept features Morel’s patented Copenhagen hinge combining a 21° flex-function and an anti-rocking device. The hinge also provides touch of color in a complemen¬tary or contrasting hue. A .8mm stainless steel sheet is stamped with a textured pattern on the upper part of the front and on the frame’s slim temples. Frames are complete with a matte finish. Copentole is available in four stainless steel models with three colors for each model. The range has matte fin¬ished fronts and temples and the frames are available in black, brown, anthracite grey, khaki green and Prussian blue. www.morel-france.com

Theo and Artist Strook Present Limited Release Styles

Theo has partnered with Bruges-based artist Strook to do something on the theme of ‘Antwerp,’ the label's hometown, for a series of limited edition frames from the brand. Strook chose four elements that are represent the city: 'handthrowing', diamonds, the zoo and fashion, to create a drawing. Based on that drawing, Theo created four pairs of glasses: a classic, vintage model (Zoo), a feminine model (Diamond), a rounded, unisex model (Hand) and an aviator style (Fashion). The drawings by Strook have been chemically etched, engraving them into the metal with each model featuring a little piece of the symbol of the city in the upper left-hand corner. Strook said, “It was very important to me that the four designs would together form a whole. That's why I worked from a single drawing and a single theme in which the four glasses fit, instead of from four separate drawings.” Available as ophthalmics of suns, each model is available in eight colors, both matte and glossy. www.theo.be

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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