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July 07, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

The Cynthia Bailey Eyewear Collection

SECOND LOOKS

McGee: Argyleculture
Marcolin USA: Just Cavalli
Modern Optical: Modz Kids

ALSO NEW

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LAUNCHES

Eye Candy Creations, Menizzi Launch Cynthia Bailey Line


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Quick Take: Celebrity eyewear stylist Tiffany Williams, CEO of Eye Candy Creations LLC., and New York City-based Menizzi Italy Eyewear have partnered with Bravo TV's Real Housewives Of Atlanta star Cynthia Bailey on the design, manufacture and distribution of an exclusive collection of sunwear, The Cynthia Bailey Eyewear Collection.
Wearer: Bailey’s vision was to create an affordable yet fashionable eyewear collection.
Specifics: The collection consists of 10 sunwear styles, with two limited-edition styles known as the “Bailey” and “Noelle.”
Selling Points: Handmade and composed of Italian acetates in rich vibrant colors, the collection features bold yet elegant sunglass designs coupled with technical knowledge and supreme quality including the highest grade of German stainless steel and high-quality UV protection lenses. Additionally, each month 10 percent of the proceeds from The Cynthia Bailey Eyewear collection will be donated to charities such as Lion’s Club, One Sight, American Foundation for the Blind and New Eyes, who since 1932 has provided clear vision to over 8 million people in the Unites States and throughout the world.
Price Guide: $$
www.cynthiabaileyeyewear.com

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SECOND LOOKS

McGee Debuts Argyleculture 2015 Sun Collection


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Quick Take: The Argyleculture Sun Collection by The McGee Group features sleek summer styles and eye catching acetates.
Specifics: Six new styles for men.
Selling Points: According to McGee, the Argyleculture Sun Collection accents every summer look. The Lefty is a vintage modern inspired frame, with metal Argyle décor on its frame front. The Italian acetate of the Lefty also accents the brow and temples. The Juke features a rectangle eye shape with a matte acetate frame, whereas the Dizzy contains a classic rounded square eye shape with a signature argyle metal emblem on each temple. The Lefty, Juke and Dizzy also have CR 39 polarized lenses. The Catfish, named after its square eye shape with unique bevels, has a full horn acetate frame. Furthermore, a titanium and aluminum frame with horn acetate temples, adjustable nose pads, spring hinges and polarized lenses creates the perfect Blind John sunglass for everyday wear. Lastly, the T-Bone is a modern rendition of the classic 70’s aviator in a matte titanium and aluminum frame. This sunglass also integrates spring hinges and adjustable nose pads for a more comfortable fit.
Price Guide: $$$
www.mcgeegroup.com

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Introducing the Just Cavalli S/S 2015 Collection by Marcolin


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Quick Take: Contributing to the brand’s unconventional spirit, the new Just Cavalli Spring/Summer 2015 collection from Marcolin USA has an urban influence with contemporary, eclectic characteristics in every model. The collection also exudes a spirit of innovation and a real non-conformist attitude, the company said.
Specifics: Four new styles for men and women.
Selling Points: Featuring a rounded profile, the unisex sunglass JC672S contains an acetate front with transparent temples that expose the inner metal core. For women, the cat-eye sunglass, JC679S radiates personality with a broad, bold profile and a colorful “Leo Punk” pattern running down the thick temples. As for the optical collection, a broad, rectangular silhouette defines the unisex JC0685 style. This acetate frame features a wide, squared front with thick temples that contrast in color. Furthermore, the feminine optical frame, JC069 also sports the “Leo Punk” pattern in a sleek acetate profile with transparent temples. Each model features the Just Cavalli logo on the initial part of the temples.
Price Guide: $$$$
www.marcolin.com

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Modern Optical Expands Modz Kids Collection


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Quick Take: Modern Optical International has introduced new styles to its Modz Kids collection that feature quality materials and trendy designs.
Specifics: Nine new styles for children.
Selling Points: According to the company, children love Modz Kids frames for their cool styles and vibrant colors, while parents love them for their durability, two-year warranty and affordability. With a rounded retro shape and pop of inside color, the unisex style, Awesome includes CRT (180 degrees) spring hinges and TR90 memory plastic with rubber coating. Featuring silicone nose pads and spring hinges, the temples of Doodle, a combination girl’s frame, are adorned with Polka dots, while the stainless steel unisex style, Kite has a subtle geometric pattern on the temples. For an active boy’s lifestyle, Peer sports black, rectangular TR90 memory plastic fronts and contrasting temples supported by CRT spring hinges. Neon tones bring energy to Rainbow, a triple-laminated handmade zyl girl’s frame with metal trim and spring hinges, whereas Runner, with stainless steel rectangular fronts, contains boyish colors on handmade zyl temples. Masculine in design, Team features matte finishes on a classic stainless steel frame. With spring hinges and silicone nose pads, the retro silhouette of Tidbit also features a stainless steel frame with girly accent colors. Lastly, the unisex style, Topple not only exhibits a color-blocking design, but delivers quality with CRT spring hinges and TR90 memory plastic with rubber coating. All styles offer an abundance of colorful choices.
Price Guide: $
www.modernoptical.com

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ALSO NEW

Raen Adds Two New Styles for Summer

Raen has added two new “essential” styles to their line up for summer; the Montara and the Saint Malo, according to the company. The Montara evokes open roads, classic cars and “the Bonny to your Clyde sitting shotgun” with sleek lines and an accentuated keyhole bridge with an oval lens shape and tapering temples, the company said. The Saint Malo features a thin, light weight construction with a slightly horned temple, keyhole bridge, rounded silhouette and sun lenses from Optics by Carl Zeiss. www.raen.com

Götti Unveils New Acetate Styles

Götti has introduced new styles into their acetate W Series. According to the brand, acetate is light, durable and flexible and Götti’s design team has made the most of these characteristics to create new shapes and color combinations. The Woopy and Wana are milled from high-quality acetate sheets made exclusively for Götti and then polished and perfected down the slenderest line. The Woopy’s butterfly shape emphasizes feminine facial features. Though it features larger lines and appears a bit more daring, the Wana is the sleeker model. The smaller Werny men’s glasses convey a masculine touch and strength through their slim design. The new colors include light brown/yellow, the W Series also come in black, Havana brown, Havana brown/transparent, jeans blue and violet/transparent. www.gotti.ch

WooDone Presents New Ulmus Collection

Ulmus is the name given to the special edition of eyewear from WooDone covered with the leaves of the Wych Elm (ulmus glabra). Applied to any model in the collection, the WooDone team took twelve whole months to identify a tree with suitable leaves. A natural glue was chosen to apply the leaf to the eyewear and a natural lacquer finish is used to prevent the leaf from drying and changing color. According to the company, four hours of painstaking work are needed to achieve the final result. The veins of the leaf, whose pattern is uninterrupted from the temple pieces to the frame front, are enhanced by the lacquer finish. The resulting eyewear is one-of-a-kind since no leaf is identical to another. www.woodone.it

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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