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July 14, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Face à Face: Woow Sun

SECOND LOOKS

Marchon: Flexon Kids
CooperVision: MyDay Daily Disposable
Silhouette: Adidas

ALSO NEW

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LAUNCHES

Face à Face Launches Woow Sunglass Collection


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Quick Take: Woow by Face à Face launches a brand new sunglass collection for men and women.
Wearer: Handmade in Italy, Woow is a unique brand that inserts little messages in the tips of their frames. According to the company, not only do their witty words speak to all people with a sense of humor, but they are sure to make the wearer crack a smile.
Specifics: The Super sunglass collection is fashionable, graphic and available in a plethora of colors, the company said. The new collection includes two options for women, Super Duper and Super Chic, and one for men, Super Lazy. The name of each style corresponds to the hidden phrase found on the frame tips. In addition, within each Super family, there are multiple shape and color options available.
Selling Points: Inspired by the fashion illustrations of artist, Kiraz, the Super Chic sunglass displays very fine lines. On the contrary, the Super Duper style contains strong, regular lines that contribute to its playful design. Lastly, the Super Lazy sunglass for men embraces a retro aesthetic accompanied by metal temples. Hence the name Super Lazy, this style is perfect for an afternoon nap under the sun, the company said.
Price Guide: $$$
www.wooweyewear.com

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SECOND LOOKS

Marchon Releases Latest Flexon Kids Collection


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Quick Take: According to Marchon, the new Flexon Kids Eyewear Collection blends supreme durability with the latest fashion trends creating must-have frames that can withstand kids’ daily accidents.
Specifics: Four frames for boys and girls from 3 to 8 years old.
Selling Points: Resilient enough to handle every day wear and tear, Flexon is a titanium alloy, which, unlike other metals, can “remember” and return to its original set shape even after it bends and twists. The collection also features four metal front frames paired with a stainless steel temple core and a high-quality rubber temple sleeve. A wide array of colors featured in a cool, playful camouflage pattern sets the tone for this fresh, vibrant collection. For boys, Terrain is a timeless rectangular frame with a camouflage pattern on the temples, while Trek sports a classic shape in a boyish color palette. With a modified butterfly shape, Jungle features a girly camouflage pattern on the temples for the perfect pop of color, whereas Safari has a soft, feminine shape in a vibrant color palette. Each frame is offered in four stylish colors.
Price Guide: $$
www.marchon.com

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CooperVision MyDay Daily Disposable SiHy Now in U.S.


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Quick Take: CooperVision’s MyDay incorporates a new material and advanced design in a new silicone hydrogel, daily disposable contact lens. CooperVision first introduced MyDay lenses in Europe in June 2013 then rolled out distribution to Australia and New Zealand in early 2014. CooperVision has begun limited distribution of MyDay fit sets and lenses in the U.S. and expects to begin shipping nationwide by early fall 2015. MyDay lenses are available in 90-pack cartons.
Specifics: MyDay lenses are made with Smart Silicone hybrid technology that delivers the benefits of both hydrogel and silicone hydrogel lenses. Smart Silicone optimizes oxygen permeability in a lens that is just 4.4 percent silicon—the lowest percentage of silicon found in a silicone hydrogel, daily disposable lens. By using less silicon, Smart Silicone leaves more room in the lens for built-in channels of comfort-enhancing moisture. It also enables a modulus of only 0.4 MPa—lower than any other one-day silicone hydrogel lens.
Selling Points: With a smooth lens surface and rounded edge, MyDay daily disposable lenses incorporate an advanced lens design to provide a more natural feeling as the eyelid glides effortlessly over the lens. Testing shows that MyDay lenses not only have immediate comfort at insertion, but they also have excellent comfort over the course of the day. MyDay lenses are naturally wettable, unlike surface-coated lenses. Built-in UV protection filters 85 percent of UVA and 96 percent of UVB rays, helping promote long-term ocular health.
Price Guide: $$
www.coopervision.com

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Introducing New Adidas Sun Styles by Silhouette


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Quick Take: Silhouette International brings eye-popping colors and advanced technology to Adidas Eyewear with two new styles.
Specifics: The two new styles for adults are Arriba and Kumacross 2.0.
Selling Points: Arriba offers a “no frame” all around uninhibited vision and wrap protection. The lightweight, aerodynamic wrap design of Arriba provides multi-sport athletes with a wide vision advantage and provides maximum protection from the sun, wind and debris. Arriba is also equipped with Quick-Change Lens System, Quick Release Hinge and Traction Grip technology to assist the wearer. In addition, with new colors and mirrored lenses, the Kumacross 2.0 sunglass continues on the path of its predecessor. Its mirrored lenses are engineered with a hydrophobic coating to repel water, dust and dirt. This ultra-light and stable frame contains advanced lenses to protect and enhance vision in every situation. Both Arriba and Kumacross 2.0 have adjustable Double Snap Nose Pads and proprietary Light Stabilizing Technology.
Price Guide: $$$
www.silhouette.com

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ALSO NEW

A&A Debuts New Styles from Jimmy Crystal New York

A&A Optical has released two new ophthalmic frames from luxury collection; Jimmy Crystal New York. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item with each style featuring hand set Swarovski elements. New styles include the Enchanted, featuring open geometric temples, layered metal and Swarovski elements to create a repeating dice pattern depicting the number five. The semi-rimless style with modified oval eye is available in brown and navy. For the Loren, diagonals of Swarovski crystals create an upright and inverted triangle pattern on the upper temples in a semi-rimless metal frame available in brown and purple. www.aaopticalco.com

Costa Offers Extra Large Fit Mag Bay

Named after Magdalena Bay along Mexico’s western Baja California Sur’s coast, Costa’s newest sunglass style, Mag Bay, is an extra-large rectangular-shaped frame. It offers comfort features such as durable co-injected molded nylon frame construction, hypoallergenic no-slip nose pads and temple tips and sturdy optical spring hinges for an all-day fit. Mag Bay, available in colors including tortoise, shiny black, matte sunset fade and wood fade, can be customized in the brand’s full array of patented color enhancing polarized 580 lenses available in either glass or impact resistant polycarbonate. Lens color options include: gray, copper, amber, sunrise, blue mirror, green mirror and silver mirror. Mag Bay is also available in customized Rx sun lenses. www.costadelmar.com

Zyloware Adds New Leon Max Styles

Zyloware Eyewear has released new Leon Max styles. Offered in three colors, the Leon Max 4020 is a full rim zyl frame in a geometric shape. This frame is the first in the collection to extend to intricate temple treatments but still incorporate the on-trend zyl. The zyl endpiece features an arrow that extends to the zyl on the temple with the signature globe logo plaque. The Leon Max 4021 is a full rim zyl frame in an oval shape with metal temples that feature a raised zyl design with an arrow and the signature globe logo plaque. The Leon Max 4023 is a full rim zyl frame in an oval flair shape. The outline of this frame is uniquely cut and different from the lens shape giving the wearer a bold look. The zyl endpiece and temple incorporate the arrow and globe logo plaque branding this frame. www.zyloware.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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