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July 21, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Mykita First
Conant Lens: UV++

SECOND LOOKS

Ogi: Seraphin Eyewear
Tura: Geoffrey Beene
Zig: Ziggy Sunny Collection

ALSO NEW

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LAUNCHES

Mykita Debuts Mykita First Children’s Collection


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Quick Take: Mykita has launched the Mykita First stainless steel eyewear collection for kids and teens.
Wearer: Designed for children from eight years old, the seven unisex models are fashionably fun in form and vibrant in color, the company said.
Specifics: The collection includes four optical and three sunglass options in classic eyewear shapes, such as rounded, panto, cat eye, pilot and rectangular designs.
Selling Points: According to the company, Mykita’s in-house design team worked with a group of children from the Mykita Haus to ensure ergonomic specification of young faces and early tastes of young minds were met. As a result the frames are adjustable, sturdy, lightweight and sealed with a rubber coating to provide a robust and scratch-resistant surface. To add a dash of fun, selected models include brightly colored temple tips. Combining image and illustration, the Mykita First campaign exudes energy and youthfulness. Photographs by Mark Borthwick capture the youngsters on a rooftop garden in Brooklyn, NY, while adjacent illustrations by Jordy van den Nieuwendijk mirror Borthwick’s photos using only colorful shapes and lines. All styles come in a durable slime-line case with a magnetic clasp for easy accessibility. The collection is available at Mykita shops, selected optician and fashion stores.
Price Guide: $$$$
www.mykita.com

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Conant Lens Launches UV++


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Quick Take: Conant Lens is introducing UV++, a lens that blocks shorter wavelength light. Exposure to this spectrum of blue light, which is emitted from digital devices, can cause eye strain, blurred vision, dry eyes and retinal damage.
Wearer: UV++ lenses are made from an in-monomer material that blocks harmful blue and ultraviolet light. Since the material itself blocks blue light, the lens retains the property as long as it is in use. The lenses let the healthier blue-turquoise light in, which helps in proper color perception, good attention levels and wakefulness.
Specifics: UV++ lenses are available in finished single-vision with Crystalux super hydrophobic AR, and in semi-finished single vision. Materials include Hi‐Vex, 1.60 MR‐95, 1.67 MR‐10.
Selling Points: “Positioning this product is easy and practical,” noted Chris Landers, director of sales, North America, for Conant Lens Inc. “UV++ in-monomer technology allows a seamless solution offering full UV 400 protection as well as a reduction in short wavelength light transmission, specifically 400 to 420 nm. And, compared to many blue blocking lenses that have an obvious tint or coating, UV++ is virtually clear.”
Price Guide: $$
www.conantoptical.com

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SECOND LOOKS

Ogi Expands Seraphin Sun Line with New Styles


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Quick Take: Seraphin by Ogi Eyewear expands its sunglass collection with new retro styles that manifest vintage distinction with chic sophistication.
Specifics: Three new luxury sun styles.
Selling Points: Seraphin reintroduces the design elements of a bygone era paired with today’s modern approach in each new style. According to the company, craftsmanship and timeless design are prominent in the Branson Sun, Everett Sun and Malibu Sun, bringing Seraphin to the forefront of today’s affordable luxury eyewear market. Branson Sun has an oversized pilot shape emphasized by a distinct keyhole bridge. Premium Italian acetate showcases perfectly paired solid fronts with tortoise temples. A flattering acetate sunglass with a matte finish, Everett Sun has unique temple tips that fade from a matte to glossy finish. Signature chrome hinge accents and coordinating embellishments add to its sophistication. Malibu Sun emerges into the collection with a cat-eye shape adorned with trios of chrome embellishments on the temples.
Price Guide: $$$-$$$$
www.ogiframes.com

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Tura Presents Geoffrey Beene XL Collection


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Quick Take: Blending luxury with comfort and style at an attractive price, the Geoffrey Beene XL ophthalmic models by Tura Inc. are crafted for larger men.
Specifics: Four optical styles for men.
Selling Points: “There’s a huge need in the market for men’s eyewear with larger sizes ranging from 57-60 that are also stylish,” said Loyedie Desir, Tura’s product manager. “Through unique designs, we provide a high value, high quality frame at a competitive cost while servicing an often neglected customer.” Thus, Geoffrey Beene XL is designed for larger men, featuring larger eye sizes, wider bridges, longer temples and a wider, more comfortable head fit. The G423 exhibits a flat metal semi-rimless construction with a square shape offering a comfortable depth for progressive lenses. The temples feature a milled design to reveal the horn layer within the acetate, continuing the linear detail synonymous to the brand. The G424 has a classic rectangle wire shape with a combination matte and shine finish on the temples. The G425 contains a flat metal construction with exposed rims in a distinctive modern shape. A stud pattern also embellishes the temples. In a rich horn material, the thin plastic rectangular shape of G510 is detailed with a tailored metal plaque on the temple.
Price Guide: $$
www.tura.com

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Zig Eyewear Bows Ziggy by Cendrine O. Sunwear


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Quick Take: Ziggy by Zig Eyewear has launched the Sunny Sunwear collection, a beautifully eclectic range of bespoke sunglasses designed by eyewear artist, Cendrine Obadia, who is known for her original, wearable art, the company said.
Specifics: The Sunny collection includes 24 pieces.
Selling Points: The Sunny collection stands out from the crowd and lets ones personality shine through with vibrant colors, intricate detail and bold Cendrine Obadia’s designs, the company said. Cendrine Obadia is a French Canadian eyewear artist, who has spent more than 20 years honing her craft and creating innovative and inspiration pieces in her field. Each Ziggy frame is made from high-quality materials, such as OBE German hinges, multi-dimensional layering of acetates, laser-cut stainless steel and diamond cuts in acetate. According to Zig, combining these materials with exceptional craftsmanship guarantees a lightweight and comfortable fit with assured quality. Each frame is designed to allow for prescription lenses, while some pieces feature polarized lenses.
Price Guide: $$$-$$$$
www.zig-eyewear.com

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ALSO NEW

Morel Unveils New Lightec Alpha 32 Concept

Morel has released a follow-up to the Alpha 32 concept for men. This release is specific to the United States market offer¬ing additional eyeshapes in both acetate and semi-rimless models. This concept continues to incorporate temples of handcrafted acetate into the collection with a decorative stainless steel piece, Morel’s exclusive patented screwless and spring¬less Alpha hinge system. The handcrafted acetate is double-layered with a dark opaque shade facing outward with a bright color behind it in a matte finish. The Alpha 32 US concept includes models with both stain¬less steel and acetate fronts. Two stainless steel models are semi-rimless and available in muted tones. Two all-acetate models match the coloring of its temples. www.morel-france.com

Revolution Updates Magnetic Clip-On Styles

Revolution Eyewear continues to raise the bar on magnetic clip-on styles, the company said. Memory metal temples are lightweight in design and are equipped with their patented bottom mounted magnetic clip-ons. There are 18 Memory Metal Styles to choose from; a standout is the RMM 220 in olive with a zyl front. Other colors available are black, brown and grey demi in size is 54-20-140. All Revolution Magnetic Clip-Ons have polarized polycarbonate lenses and may be special ordered for 3D viewing and specialty lenses for specific sports as well. According to Revolution, their clip-ons are superior to photo-chromatic lenses because photo-chromatic lenses do not become fully dark inside a vehicle and do not allow full protection from glare. www.revolutioneyewear.com

Prodesign Adds New Essential Collection Models

Prodesign has added four new styles to their Essential Collection, models 1744-1747. According to the company, the “natural” look is still a very important trend, one of the materials of the new styles is horn. The horn pattern is a beautiful exclusive to the brand and gives associations to something old style and handcrafted. Prodesign does not use horn, as it cannot be adjusted, but they found an alternative in this attractive handmade block-ace¬tate raw material with the benefits of individual adjustment. Prodesign has made three shapes as combination styles and one as full acetate, all feature rivets completes the retro theme.
On the temples, the front part and the tip are connected by lamination using a new technique of rubbing of the materials against each other instead of using chemi¬cals. The temple front is made in toned down transparent colors which match the transparent colors of the “horn” material. Each style comes in four colors. www.prodesigndenmark.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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