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July 28, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Zeiss: DuraVision

SECOND LOOKS

ImageWear : Wildflower
ClearVision: BCBG
Eastern States: Chantal Thomass

ALSO NEW

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LAUNCHES

Zeiss Launches New DuraVision AR Coating Family


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Quick Take: Zeiss is expanding its DuraVision line of anti-reflective coatings with the launch of DuraVision Platinum, DuraVision BlueProtect and DuraVision Silver.
Wearer: Rounding out the current offering, Zeiss DuraVision Silver gives ECPs an additional option to meet patients’ AR needs. “We are confident that Zeiss DuraVision Platinum offers the best combination of anti-reflection, toughness and ease of use in the market today,” said Claude Labeeuw, vice president of marketing for Carl Zeiss Vision U.S.
Specifics: Zeiss DuraVision BlueProtect significantly reduces harmful blue light (wavelengths shorter than 450nm) while allowing nearly all beneficial light (470nm and above) to pass through. Since fluorescent and LED light bulbs have peak intensities below 450, it also reduces blue light exposure at night. Zeiss DuraVision BlueProtect has the same scratch resistance and cleanability as Zeiss DuraVision Platinum.
Selling Points: The flagship coating, Zeiss DuraVision Platinum, excels in three key performance areas, according to Zeiss. Residual reflectance is just 0.8 percent, lower than any other leading AR. A new foundation layer makes lenses more scratch-resistant than crown glass, so they will maintain clarity and a pristine appearance in the face of everyday wear and tear. The combination of advanced water- and oil-repelling topcoat and a patented anti-static layer makes lenses with Zeiss DuraVision Platinum both dirt-resistant and exceptionally easy to clean.
Price Guide: $$$$
www.zeiss.com

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SECOND LOOKS

ImageWear Releases New Wildflower Styles


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Quick Take: With fun and fresh styling, ImageWear, a division of Walman Optical, expands the Wildflower Eyewear collection with new optical styles.
Specifics: Four styles for women.
Selling Points: According to the company, Wildflower’s trendy and individualistic eyewear collection is full of chic options for women who want to express their true nature. These affordable frames are unique and strong, yet classic and delicate, the company said. The Clover frame features a soft rectangular shape in zyl plastic for petite women who need a smaller fit. Also in plastic, the Jancinta boasts a two-tone front with a vibrant upper laminate that extends down the temples. Sporting a sleek metal frame in refined feminine shapes, the Foxtail and Mandarin styles are personalized with subtle details along the temples. Featuring a flex hinge for added comfort and durability, each new full rim style comes in an array of feminine colors.
Price Guide: $$
www.imagewear.com

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ClearVision Debuts New BCBG Styles


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Quick Take: ClearVision Optical has introduced the newest release from BCBG MaxAzria.
Specifics: Ten new optical and two sunglass styles for women.
Selling Points: According to the company, BCBG MaxAzria Eyewear stays on trend this spring with heavier profiles, color blocking and mixed materials in new ‘edgier’ runway inspired designs. In optical, the full acetate, Ariana makes a bold statement through a heavier profile and curved temples. Multicolored materials are complimented by solid temples adorned with the BCBG metal plaque. Flavia is a deep, wayfarer acetate style with translucent temples that accentuate its solid fronts. The newest Global Fit model, Franca is designed for a variety of facial features, including those with a flatter or lower nasal bridge. It’s built up acetate nose pads allow frames to sit higher on the face for a more comfortable fit. Reminiscent of Bakelite jewelry, Ileana is a clubmaster style that offers a thin rim and multicolored, curved temples with the iconic stud bar logo. In sunwear, Captivate has a cat eye shape with patterned temples and a butterfly metal temple plaque. All styles are offered in a variety of colors.
Price Guide: $$$
www.cvoptical.com

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Eastern States Bows New Chantal Thomass Styles


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Quick Take: Eastern States Eyewear has introduced new optical styles into the Chantal Thomass collection.
Specifics: Noted throughout Paris for its feminine, sexy lingerie, the six new styles utilize several bright new colors for a fresh, inspired vibe.
Selling Points: Colors such as purple, violet, green, pink, cream, and red combine with traditional acetates like black and tortoise to provide a fashionable, feminine look. Additionally, the brand diversifies its selection of shapes with several modified rectangles and squares which complement its array of French inspired upsweeps and cat eyes. Finally, brand themes from the lingerie inspire the design of the eyewear in various ways. Model CT14053 features a corset on its endpiece while model CT14052 uses a tiny bowtie on its temples.
Price Guide: $$$
www.eseyewear.com

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ALSO NEW

Match Presents Swing by Vanni

A part of Match’s Design Gallery division, the Swing collection from Vanni brings the exuberant popular rhythm of the Forties to some evergreen shapes. A revival of vintage eyewear favorites given new life thanks to modern technology and unmistakable Vanni style, the company said. In metal, Vanni reinterprets the memorable glasses with a colored brow line, highlighting the top edge of the front in a darker shade of color. To complete the range, there are some roundish shapes in bright colors with rims done in the thinnest of Havana sheaths. In acetate, the women’s shapes are vaguely retro, the men’s broad and comfortable; a dappled based combines with solid transparent monotones, while the brow line is marked by tone-on-tone or contrasting material. www.mydesigngallery.com

Spy Unveils the Spy x Richer Poorer Trancas Collab

Spy has unveiled the Spy x Richer Poorer Trancas, the latest addition to the Crosstown Collection featuring a timeless pattern from California-based sock brand, Richer Poorer and the brand’s signature Happy Lens. The Spy x Richer Poorer Trancas is constructed from handmade acetate, features unique transparent polka dots on the temple, and arrives in a premium textured leather hard case. A pair of Richer Poorer crew socks in a corresponding polka dot colorway is also included. www.spyoptic.com

Maui Jim Adds Three Sun Styles

Maui Jim has introduced three new sunglasses that capture the feeling of some of Hawaii’s most exotic features; the Flat Island, Mannikin and Mixed Plate. The frames are made from high-grade, injection-molded lightweight nylon and are devoid of embellishments. The bridges have rubber nose pads and the temples have spring hinges for added comfort. The semi-gloss finishes and muted colors are paired with Maui Jim’s SuperThin(ST) Glass lenses which use the company’s patented PolarizedPlus2 lens technology. www.mauijim.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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