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August 04, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

VSP: Sharper Image TechShield

SECOND LOOKS

Marcolin: Skechers
Charmant: LineArt
ClearVision: Dilli Dalli

ALSO NEW

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LAUNCHES

VSP Offers Blue Light Protecting Sharper Image TechShield


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Quick Take: To provide patients with protection against blue light, VSP Optics Group is launching Sharper Image TechShield lenses.
Wearer: Last year, VSP Optics Group signed an exclusive licensing agreement with Shaper Image to manufacture and distribute optical-related products under the Sharper Image brand. Sharper Image TechShield represents the first of multiple Sharper Image licensed optical products being developed to enhance the lifestyle of today’s consumer.
Specifics: Sharper Image TechShield delivers targeted blue light protection in a proprietary, near-clear lens enhancement. Its unique defense technology provides comprehensive protection by both absorbing and deflecting incoming blue light to reduce the wearer’s amount of exposure.
Selling Points: “Blue light is illuminating today’s digital world, and a growing body of scientific evidence suggests that it poses threats to our vision and health,” said Dave Delle Donne, senior vice president of business development for VSP Optics Group. “By leveraging Sharper Image’s innovative brand and commitment to bringing life-improving technology to consumers, eye care professionals can easily discuss the necessity for protection with their patients and reduce their exposure to blue light with Sharper Image TechShield.”
Price Guide: $$$
http://vspopticsgroup.com/techshield

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SECOND LOOKS

Marcolin Debuts Skechers Kids 2015 Collection


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Quick Take: Skechers Eyewear 2015 Kids collection by Marcolin USA features a youthful blend of refreshing and sporty accents.
Specifics: Ten ophthalmic styles for boys and girls.
Selling Points: According to the company, the Skechers Kids collection is perfect for today’s boys and girls, who are not only searching for bling and fun color combinations, but driven by the latest trends and brand awareness. For girls, style SE1569 and SE1570 in acetate include stud and stone embellishments that playfully accent the denim-patterned temples. In metal, a soft teacup silhouette captures the front profile of style SE1669, while model SE1570 showcases a more retro rectangle shape in acetate. To complete each look, a cute Sketchers ‘S’ logo adorns the temples. The new optical styles for boys incorporate sporty rubber accents and tech materials to withstand an active lifestyle. For children on-the-go, aluminum 180-degree spring hinged temples on models SE1092 and SE1093 provide additional flexibility, the company said. The temples are also equipped with rubberized tips for comfort and support, while an epoxy-filled ‘SPX’ logo treatment adds a splash of color to the temples.
Price Guide: $$
www.marcolin.com

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Charmant Introduces New LineArt Styles


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Quick Take: Charmant has unveiled new jeweled styles to their Opera Temple line in the LineArt collection featuring their Excellence Titan frame material.
Specifics: Two new optical styles for women.
Selling Points: Inspired by the opulence and passion of the opera, each Opera Temple frame features Swarovski Crystals and highly pliable, seven-lined temple filaments that represent musical sound waves. LineArt frames are made with Excellence Titan, a lightweight 100 percent nickel-free titanium alloy that provides unlimited design possibilities and superior wearing comfort, the company said. Style XL2067 is embellished with Swarovski crystal studs encased in a rectangle accentuating the delicate temple lines. Furthermore, a line of Swarovski stones adorn the rim’s outer edges of style XL2068, with an additional set of Swarovski stones at the beginning of the temples. Both styles feature a new acetate ergonomic end tip and are available in three feminine colors.
Price Guide: $$$$
www.charmant.com/us

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ClearVision Bows Dilli Dalli’s IntelliFlex Soft Touch


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Quick Take: ClearVision Optical has introduced IntelliFlex technology and proprietary Soft Touch material to the Dilli Dalli pediatric collection.
Specifics: Four unisex styles designed for young children. Designed for eye sizes 36 to 44, Dilli Dalli launches the rounded Cupcake, oval Gummy Bear, rectangular Cookie Dough and wayfarer Tutti Frutti design shapes in a variety of flattering colors.
Selling Points: According to the company, Dilli Dalli with IntelliFlex Soft Touch is a one piece, highly flexible pediatric collection offering high performance and durability. Allowing frames to retain their shape after extended wear, Soft Touch is a thermoplastic co-polyester elastomer that provides the strength, flexibility and high performance of rubber, yet has a pleasant, “soft touch” feel. Suitable for multi focal lenses, IntelliFlex Soft Touch’s unique multi action, flexible temple design acts like a spring hinge; therefore, this lightweight design has no metal or separate moving parts. The collection’s standard optical “V” groove design eliminates the possibility of lenses popping out. Furthermore, the frames are designed with built up, flared nose pads to provide a superior, comfortable fit for very young children whose bridges are not yet fully developed. An adjustable nylon breakaway safety strap is also available for children who need additional frame security.
Price Guide: $$
www.cvoptical.com

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ALSO NEW

Salt. Partners with Aether for Collab

Salt. and Aether, known for their technical outerwear, have partnered for a limited-edition, line of sunglasses. Sharing a passion for the outdoors, the Southern California-based companies have collaborated on two frame styles—the Scout and Explorer—both designed for the male or female drawn to adventure. The two silhouettes were created with the motorcycle rider in mind but are sleek enough to be worn by anyone. Lightweight, beta-titanium frames feature nearly unbreakable temples that are flexible enough to be easily taken on and off while wearing a helmet, while titanium nose pads help keep the glasses in place. The Scout and Explorer feature windshields and an extended frame-top, reducing wind flow and peripheral sunlight by more than 80 percent, the company said. The collection offers two lens options, both with a polarized film to block glare. www.saltoptics.com

Vuarnet and Clare Vivier Present Limited Edition

Vuarnet and Clare Vivier, the handbag and accessories brand have debuted an exclusive limited edition collaboration. The Los Angeles-based designer is famed for her fusion of California cool and classic French glamour, and this collaboration includes a limited edition pair of sunglasses that merge the French heritage of both brands, in the Vuarnet 002 model, a vintage cat-eye style in electric indigo nylon with a vibrant iridescent emerald mirrored mineral glass lens. The Clare V. logo sits subtly on the right temple of the frames and the iconic Vuarnet insignia resides on the opposite side. www.vuarnet.com, www.clarev.com

Götti Adds Two Oversized Styles

Generous shapes and a striking edge width make two new acetate models from Götti Switzerland absolute eye catchers, the company said. The Abry and Aven are two trendy shapes that are at home among the retro eyewear collection. The slightly angular designs in the larger execution appear modern and make a strong statement. The Abry with a size of 61/13 fits larger faces especially well. According to the company, “if you are going to do it, then do it right,” is how Sven Götti thinks and consciously chooses to swim against the current understated trend. The colors available range from black, dark blue, Havana brown, light brown, Marsala red and dark green. www.gotti.ch

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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