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August 18, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Colors In Optics: Lights

SECOND LOOKS

WestGroupe: Superflex Kids
Modern Optical: URock
Kasperek: Caliber

ALSO NEW

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LAUNCHES

Colors in Optics Launches the Lights Collection


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Quick Take: Colors in Optics, Ltd. (CIO) has unveiled the Lights by Colors In Optics collection.
Wearer: In response to consumer desires for a lightweight and comfortable frame, the Lights by Colors In Optics collection offers new ophthalmic frames for men and women.
Specifics: Advanced “technology…allows us to capture a stylized, chunky frame look, in acetate, without the weight,” said Hutton. “We’ve taken the best of some of our most popular classic looks…and charged them up with rich hues and light-reflecting colors, such as aqua, cherry, electric pink, neon green and more.”
Selling Points: Designed by Jade Hutton, Lights is the latest sub-collection of the Color in Optics Original Collection that blends CIO’s signature retro styles and colors with twenty-first century technology. In doing so, they have produced strong, durable frames that are lightweight and thin. According to the company, the collection also features details synonymous with the CIO brand, such as double pin heads and rounded tip shapes with the CIO logo. Inspired by the roots of CIO’s founder, each new style is named after one of Brooklyn’s neighborhoods, like Midwood, Canarsie and Bedford. “New York and its boroughs are in the DNA of Colors In Optics, Ltd. so it’s fun to identify our frames with local hot spots,” said Hutton.
Price Guide: $$$
www.colorsinoptics.com

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SECOND LOOKS

WestGroupe Adds Superflex Kids Styles for BTS


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Quick Take: Superflex Kids by WestGroupe has introduced the 2015 Back to School collection of colorful, unique and comfortable frames for kids to wear all day, every day, the company said.
Specifics: Eight new styles for boys, girls and tweens.
Selling Points: According to the company, the Back to School collection focuses on upbeat, trendy colors with creative details and lively designs. For girls, the SFK-137 full rim acetate frame features a press pattern on a matte acetate front with translucent temples in contrasting colors. In a full rim stainless steel frame, style SFK-140 has a raised chain link pattern on gradient colored temples; while the temples of SFK-141 flaunt a textured two-tone native-inspired zigzag pattern. For boys, styles are durable and flexible with a sporty, casual look. Featuring a full rim combination frame with stainless steel fronts, style SFK-134 has silicon temples with a rubber touch finish in fun color combinations; whereas the acetate temples of SFK-139 feature a faux wood finish with metal accents in distinctive masculine colors. For tweens, the two-tone models, SFK-138 and SFK-147, are both full rim, stainless steel frames with unique temple designs offered in sporty color combinations. Rounding out the collection is the unisex SFK-142, a wayfarer-inspired full rim triple laminated acetate frame available in trendy color combinations. All Superflex Kids’ styles incorporate spring hinges for added flexibility and durability.
Price Guide: $$
www.westgroupe.com

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Modern Optical Revamps URock Collection


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Quick Take: Modern Optical International has newly revamped the URock Collection. Geared to males in high school and college, this optical collection offers minimalist designs, a masculine color palette, subtle patterns and matte finishes.
Specifics: Seven new styles for males.
Selling Points: The retro Backstage frame has a wayfarer-inspired rectangular front and metal accents paired with chunky temples. While Epic sports a two-toned, matte finished frame, the silicone nose pads and rubber temple tips make for a comfortable, stay-in-place fit. The Heavy Metal style contains a classic rectangular silhouette that juxtaposes cool metal fronts against wood grain patterned temples; whereas Jammin’ mixes color blocking with metal and rubber elements for an on-trend composition, the company said. The Psyched frame combines modern, linear stainless steel fronts with translucent temples. Likewise, Roadie is a classic, mixed material frame that delivers comfort with spring hinges and silicone nose pads. The Stoked model offers a sleek brow bar in deep matte colors supported by gunmetal rims. Equipped with quality materials, such as TR90 memory plastic, handmade zyl, and spring hinges, each frame is also offered in a variety of colors.
Price Guide: $$
www.modernoptical.com

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Kasperek Expands Caliber Value Collection


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Quick Take: Kasperek USA Optical has released new optical styles to their Caliber value collection just in time for back to school.
Specifics: Two new styles for children, two styles for women and two styles for men.
Selling Points: The Caliber collection now features over 25 stylish metal and plastic frames, including their six new refined styles. For children, Tad and Rex have a sleek metal front in a rounded rectangular shape, with black temple tips for added sophistication. In acetate, Eve and Lou feature a feminine rectangular shape with colored layering. The layering effect allows comely colors to paint the inner face and temples, while still offering a sophisticated outer look. For men, Leo and Ace sport a classic rectangular shape in acetate. Each new full-rim style is available in modern colors and equipped with spring hinges for added flexibility.
Price Guide: $
www.kasperekusaoptical.com

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ALSO NEW

Match Launches New Helium Men’s Styles

The new Helium Men’s collection from Match Eyewear consists of eight styles in metal and acetate, all expressing the signature attributes of “sprezzatura,” commonly defined as “a certain nonchalance, so as to make whatever one does or create appear to be without effort and almost without any thought about it.” Distinguished by masterful Italian craftsmanship with simple classic details and refined designs elements, the Helium Men’s collection only features 100 percent made in Italy of Mazzucchelli acetate and the finest quality componentry. The new styles include the 4274, a metal frame in a multi-dimensional woven pattern resembling the grain of a fine tweed fabric; this same woven pattern is realized in acetate style 4285, a bold matte acetate. The 4271 is a super thin flat metal front with architectural structured temples in marbled acetate; while the 4269 is a classic Clubmaster refined and re-styled as an optical in marbled acetate. www.matcheyewear.com

A&A Bows New Back-to-School Styles from Pez

A&A Optical has released four new styles from Pez eyewear in time for the back-to-school season. The Pez collection offers stylish and classic eyewear for children in bright colored plastics, and super tough metals. Cable temples and pediatric fits are available for infants. The modified round Polka Dot features a whimsical dot pattern on the upper temples in contrasting color. The Superstar features shooting stars to brighten this classic metal rectangle frame. Combination frame Skip is embellished with Swarovski crystal and metal sun bursts with an inside color for a pop of vibrancy. The Sunshine blossoms with a three dimensional flower and a hint of sparkle with a Swarovski crystal accent. Pez eyewear offers a No Questions Asked Lifetime Warranty. www.aaopticalco.com

Mykita and Damir Doma Unveil the Bradfield

Modern handcraft, historical shapes and an illusory construction all come together in the newest model from the Mykita and Damir Doma collection, the Bradfield. The Bradfield appears to consist of two frames but a closer look the complex construction reveals the effect as a trompe l’oeil: the outer frame, a classic panto shape from only 0.5 mm stainless steel is paired with perfectly round rims. Inspired by the pince-nez from the early 20th Century, the circular lenses appear to float before the frame-front. The trompe l’oeil aesthetic is accentuated by the visual reference to clip-on sunglasses from the 1980s. The frame front is made from one flat piece, which is folded in half in multiple steps by hand, gradually brought into shape and secured inside the outer frame with the help of two flaps. www.mykita.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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