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August 25, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Costa: Global Fit

SECOND LOOKS

Marcolin: Skechers
Kenmark: Jhane Barnes
Mondottica: Christian Lacroix

ALSO NEW

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LAUNCHES

Costa Launches New Global Fit Collection


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Quick Take: Costa has launched the new Global Fit line of premium sport performance sunglasses.
Wearer: “The Global Fit collection was designed to fit a wider variety of face shapes and sizes,” said Chas MacDonald, president of Costa. “As the population of active outdoors enthusiasts continues to grow, we want to make sure we have a pair of Costa’s to fit everyone.” Specifics: Costa has customized seven of its most popular styles to feature a flatter head curve, deeper adjustable nose pads and a modified Distance Between Lenses (DBL) for a more comfortable and secure fit. These characteristics enable the Global Fit collection to fit faces with higher cheekbones, longer eyelashes and flatter nose and cheek facial features, the company said.
Selling Points: Built with co-injected molded nylon, the frames also include integral hinges, anti-fogging vents and a wrap shape to protect from incoming glare. The Global Fit line can be customized in the brand’s full array of patented color enhancing polarized 580 lenses. According to the company, Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light, which reduces glare and eye fatigue, and produces visual clarity and sharpness respectively. The collection is also available in customized Rx sun lenses.
Price Guide: $$$$
www.costadelmar.com

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SECOND LOOKS

Marcolin Presents Skechers Kids 2015 Collection


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Quick Take: Skechers Eyewear 2015 Kids collection by Marcolin USA features a youthful blend of refreshing and sporty accents.
Specifics: Ten ophthalmic styles for boys and girls.
Selling Points: According to the company, the Skechers Kids collection is perfect for today’s boys and girls, who are not only searching for bling and fun color combinations, but driven by the latest trends and brand awareness. For girls, style SE1569 and SE1570 in acetate include stud and stone embellishments that playfully accent the denim-patterned temples. In metal, a soft teacup silhouette captures the front profile of style SE1669, while model SE1570 showcases a more retro rectangle shape in acetate. To complete each look, a cute Sketchers ‘S’ logo adorns the temples. The new optical styles for boys incorporate sporty rubber accents and tech materials to withstand an active lifestyle. For children on-the-go, aluminum 180-degree spring hinged temples on models SE1092 and SE1093 provide additional flexibility, the company said. The temples are also equipped with rubberized tips for comfort and support, while an epoxy-filled ‘SPX’ logo treatment adds a splash of color to the temples.
Price Guide: $$
www.marcolin.com

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Kenmark Unveils New Jhane Barnes Styles


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Quick Take: The Kenmark Group has launched new optical styles to the Jhane Barnes collection.
Specifics: Three new styles for men.
Selling Points: The Jhane Barnes Eyewear Collection features unique hinges, custom acetate laminations and a rounded assortment of 3-piece, combination and titanium construction. According to Kenmark, the Jhane Barnes Eyewear assortment is perfect for the professional man. With a flat titanium front and zyl temples with subtle designs, the Code sports an industrial chic look, while the Molecular has a semi-rimless design. Featuring a classic square shape, the Googolplex is equipped with multi-dimensional Mazzucchelli acetate that creates a contemporary ‘Made-in-Italy’ design. The Code, Googolplex and Molecular are available in a variety of sharp, masculine colors.
Price Guide: $$$
www.kenmarkoptical.com

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Mondottica Bows New Christian Lacroix Collections


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Quick Take: Mondottica Eyewear partners with Christian Lacroix in a luxury optical and sun collection for S/S 2015.
Specifics: New Optical and sun styles for women.
Selling Points: According to the company, bespoke acetates, real leather and cutaway lamination details have come together for an effortless collection featuring strong prints and clean, sharp silhouettes. For optical, the feminine cat-eye CL1056 combines Christian Lacroix’s exo-chic print with a botanical pattern of vivacious leaves and rainforest flowers. Cut outs on the front and temples reveal hidden prints in the handcrafted acetate layers, resulting in deep shades of red and green. In a custom-made material, the classic silhouette of CL1058 is adorned with hidden hinge trims, handcrafted chevron temple tips and baroque logo branding. Laminated acetates add a two-tone contrast on the top of the frame in exclusive Lacroix colors. In the sun collection, Lacroix introduces UTX, a slim profile acetate that weighs 30 percent less than normal, allowing a completely new level of comfort in even the most voluminous of frames, the company said. Style CL5052 features layered crystal acetate with cut out elements revealing the exo-chic pattern hidden within the heart of the frame. With a unique tip shape finished with baroque tip branding, the top of frame CL5053 is laminated with exclusive colors only available in Christian Lacroix eyewear.
Price Guide: $$$$$
www.mondottica.com

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ALSO NEW

Ogi Eyewear Introduces the 7155 Style

Ogi Eyewear has presented an addition to the heritage collection, the 7155. Known for its precise-fitting frames for petite faces, Ogi's heritage collection fills a much coveted gap in the market for beautiful, handcrafted frames on a smaller scale, the company said. This chic union of fashion and function is designed for feminine faces seeking effortless style with incomparable value. The 7155offers vibrant colors and an all-around flattering lens shape as key features with a marbled acetate front joined with complementing colored temples. www.ogiframes.com

Eastern States Adds New Diva Optical Styles

Eastern States Eyewear has released seven new styles in Diva Eyewear, five metals and two acetates. Each new Diva features highly detailed work meticulously augmented with Austrian Swarovski Crystals cut in a variety of sizes, shapes and colors. Within the metal styles, hand painted finishes often complement a variety of subtle colorations. Examples include a brown leopard print, blue, violet and green which coat a mix of gold and silver bases. Acetate styles use a mix of exotic floral and laminate colors. Designer Antonio Coffen referenced nature in several styles, like the endpiece of model 5437, a snake slithering around a flower; the temple of style 5432 with distinct gemstone or mineral shaping; and the flowing lines of styles 5433 and 5434 inspired by a shooting star. www.eseyewear.com

New IceCream Styles from Plan “B” Eyewear

Plan “B” Eyewear has added several new models to its IceCream collection. The 16 new pieces stay true to the collections roots offering fun, flirty and never before seen color techniques, the company said. The 9005 and 9017 feature a proprietary color process that creates a brilliant and distinctive depth of color. A mix of feminine frame shapes, including the must-have cat eye, are featured in this fresh batch of eyewear. Pretty and playful pinks, blues and reds are also present. The collection offers deep B measurements and a variety of sizing keep the frames accessible to all. www.planbeyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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