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September 01, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Tura: Ted Baker Universal Fit
Nanofilm: Clarity

SECOND LOOKS

Silhouette: SPX Compose
L’Amy: Nicole Miller
Ørgreen Optics

ALSO NEW

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LAUNCHES

Tura Presents Ted Baker’s Universal Fit Collection


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Quick Take: Tura has launched the Universal Fit collection for the Ted Baker line, featuring optical models designed for Asian men and women.
Wearer: “We developed this collection specifically for Asians as a response to the large demand from our customers,” said Crystal Throneburg, Tura’s product manager for the Ted Baker collection. “Through our research, we learned that the specific fits required for Asian features also flatter many other ethnicities with lower bridges, a flatter face form and higher cheekbones.”
Specifics: The collection includes four men’s and four women’s styles made from rich laminated acetate. The frames feature structured plastic bridges with either adjustable or deep nose pads for a more comfortable fit. A four base curve frame front, proper screw-to-screw width and bowed temples further flatter the intended demographic. With subtle Ted Baker branding, the frames are available in specially developed complimenting colors.
Selling Points: According to the company, style B876 for men brings a contemporary edge to the Universal Fit collection. Design features include a rectangular shape, color lamination and metal accents, while adjustable nose pads and spring hinges provide comfort and flexibility.
Price Guide: $$$
www.tura.com

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Nanofilm Bows Cleaner for Superhydrophobic AR Lenses


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Quick Take: Nanofilm has developed Clarity AR, a lens cleaner designed specifically for anti-reflective, superhydrophobic lenses. It wets the surface better than traditional cleaners to lift soils and grease, according to Nanofilm, resulting in a haze-free, streak-free lens.
Wearer: Industry testing shows no lens cleaner is more effective or safe than Clarity AR, the company said. In addition, Nanofilm laboratories perform additional tests to assure the highest level of effective cleaning.
Specifics: Clarity AR is available in multiple product formats. “Clarity AR is a next-generation cleaner developed for today’s advanced coatings and lenses,” noted Rex Talbott, Nanofilm’s director of optical products.
Selling Points: Nanofilm chemists created a blend of surfactant wetting agents for the Clarity AR formulation to overcome the moisture repellency and “wet out” for better cleaning. Clarity AR also removes dirt, fingerprints and other soils on superhydrophobics better than other cleaners, the company said. Nanofilm chemists have developed a blend of specially selected surfactants to better bond to, break up, emulsify and lift soils off the lens and into the liquid. The dirt remains held in suspension, so it’s easily wiped away without being re-deposited.
Price Guide: $$
www.nanofilmusa.com

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SECOND LOOKS

Silhouette Adds SPX Compose Collection


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Quick Take: Silhouette’s SPX Compose is a new ultra feminine collection crafted for individuals that seek colorful, bold and sophisticated design.
Specifics: Rimless collection for women with eight different lens shapes in eight different colors.
Selling Points: The SPX Compose collection features colors that range from cosmetic blush tones to vivid hues in its lime, merlot, navy and bronze options. According to the company, the temples are detailed with shimmering metallic textures for a chic, expressive, three-dimensional look and feel. For unparalleled comfort and durability, the collection is constructed with super lightweight, SPX and high-tech titanium. SPX Compose can also be customized with various lens shapes, treatments and frame size options for the perfect fit and style.
Price Guide: $$$$
www.silhouette.com

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L’Amy Unveils New Nicole Miller Styles


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Quick Take: Nicole Miller by L’Amy America introduces new styles for fall 2015. The frames incorporate interpretations of the brand’s iconic details, such as animal prints, textures and material effects.
Specifics: Four new styles, one sunglass and three optical.
Selling Points: Inspired by the Nicole Miller diagonal striped dress, the Sutton sunglass features rich tortoise front colors, gradient lenses and solid contrasting colored temples. In optical, the Bryant acetate frame showcases a butterfly shape with reptile print temples, accented by a metal buckle detail. Likewise, the East frame sports a solid metal front with animal print temples, highlighted by a gold script logo. The temples of the East are available in zebra, leopard or cheetah print. The Eldridge is a combination metal and acetate frame. Modern and stylish, the feminine metal front of Eldridge has a slight upswept feel that transitions to a fully textured geometric quilted temple with an angled metal design, the company said.
Price Guide: $$$
www.lamyamerica.com

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Ørgreen Optics Debuts New Titanium Frames


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Quick Take: Ørgreen Optics has added new handcrafted titanium frames to their film-inspired collection released in March.
Specifics: Four new optical styles: Edward, Harper, Liv and Margot.
Selling Points: It’s all about anti fashion, being “normal” but not boring, blending in yet being noticed, the company said. For design aficionados with discerning taste, this collection contains duo-tones and contrasting colors in an array of minimalistic titanium models. Inspired by the sympathetic yet serious character, Margot from The Royal Tenenbaums, the Margot eyeglass has curved sleek lines in a larger feminine design. Daughter of Aerosmith’s lead singer, Liv Tyler’s beauty and flair are evident in the slight cat eye Liv frame. The contours of this frame vary in thickness giving off a retro vibe. For men, the Edward style embodies the calm demeanor, yet unexpected edge of Edward Norton. According to the company, this masculine duo tone frame, with square, rounded lenses connected to a colored bridge, makes for the ultimate accessory for any man with deep emotions. Based off Paul Newman’s aloof attitude, the Harper frame sports a soft rectangular shape with detailing on the bridge and sides.
Price Guide: $$$$$
www.orgreenoptics.com

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ALSO NEW

WestGroupe Releases New Kliik Styles

WestGroupe has carried the sizzle of summer into fall and winter with several new Kliik Denmark styles. According to the company, Kliik Denmark is a millennial perennial, offering a contemporary collection that’s perfectly suited to the hashtag nation. Image-conscious customers in the know appreciate the Scandinavian aesthetic of clean, streamlined design and novel color palette, the company said. This Kliik visual identity is reflected in stainless full rim styles, as well as classic brand treatments featuring rectangular-shaped acetates. For a fanciful option, they offer model K-540 in colors including black tribal, tortoise tribal, purple tribal and grape tribal. www.westgroupe.com; for states within the western U.S.A., www.classique-eyewear.com

Zyloware Announces New Leon Max Styles

Zyloware Eyewear has released new styles for Leon Max. New this season is the Leon Max 4022, a full rim zyl frame with a rich multi-layer zyl front in a geometric shape. The Leon Max 4024 is a chic full rim zyl frame offered in three defining colors. This modified oval frame features a unique wrap around metal arrow on the zyl endpiece onto the zyl temple. Lastly, the Leon Max 4025 is a stylish full rim zyl frame in a modified round shape. The zyl front is connected to the thick zyl temples through Leon Max globe logo hinges. All three styles accommodate progressive lenses. www.zyloware.com

ClearVision Introduces the Izod ProFlex Collection

ClearVision Optical has introduced Izod ProFlex eyewear, a four piece collection designed with Ultem resin temples. Each of the four styles, two acetates and two metals, features sculpted, aerodynamically inspired Ultem temples designed with sleek, pinstripe accents and adjustable rubber temple tips. Temples are also interchangeable between the two acetate models, as well as the two metal models, respectively, to mix and match color options. Styles include the IZ 2004, a full acetate in a deep, square shape; the IZ 2005, a narrower, rectangle acetate; the IZ 2006, a stainless steel, semi-rimless design and the IZ 2007, a full rim wire in a classic square. www.cvoptical.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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