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September 08, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Younger: Transitions Signature VII
OYOBox Mini

SECOND LOOKS

Tura: Brendel
Kenmark: Vera Wang Luxe
Mondottica: Cacharel Eyewear

ALSO NEW

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LAUNCHES

Younger Bows Transitions Signature VII in Poly Composite


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Quick Take: Transitions Optical and Younger Optics have launched the Transitions Signature VII polycarbonate composite flat top 28 lenses available through Younger’s lab partners.
Wearer: Bifocal wearers who want a photochromic lens that offers the benefits of a polycarbonate lens.
Specifics: “Our dedicated research and development teams were able to develop a polycarbonate composite lens that incorporates a unique photochromic front surface made of Trivex, delivering Transitions Signature VII performance in a product that is surfaced, polished, edged and dispensed just like a clear polycarbonate lens,” said David Rips, Younger Optics president and CEO.
Selling Points: “There is still a significant demand in the market for segmented lenses, despite growing demand for progressive and digital designs” observed Catherine Rauscher, Transitions Optical’s global director for lenscaster partners. “Now eyecare professionals don't have to find another option when consumers request a Transitions brand lens. They can dispense authentic Transitions Signature lenses in a polycarbonate composite material.” Transitions Signature polycarbonate composite flat top 28 lenses are now available in gray.
Price Guide: $$$
www.youngeroptics.com

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OYOBox Launches the OYOBox Mini


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Quick Take: OYOBox is a line of luxury eyewear boxes used to protect and organize one’s eyewear in style. The original OYOBoxes provided homes for up to eight frames, and now the company has introduced the OYOBox Mini to its stylish collection of organizers.
Wearer: The OYOBox Mini serves those who have a smaller collection of up to four beloved frames, the company said.
Specifics: The well-crafted compact organizer will be available in OYOBox’s best-selling colors including white, black, aqua and orange, as well as two zebra colors, a new wood finish.
Selling Points: “OYOBox is the perfect way to show off and protect your eyewear collection in an elegant, effortless way," said Luba Stark, OYOBox co-founder. “While the original OYOBox also doubles as the perfect home décor piece, they can be larger than necessary for those with a smaller eyewear collection. The OYOBox Mini allows consumers to provide a safe, chic home for their eyewear without adding clutter to their living area, or taking up valuable shelf or closet space.” By effortlessly housing any eyewear collection, OYOBox puts an end to tossing frames in a drawer or bag, then ransacking every nook and cranny searching for them. The sleek OYOBox Mini will retail at luxury boutiques nationwide.
Price Guide: $$$$$
www.oyobox.com

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SECOND LOOKS

Tura Expands Brendel Optical Collection


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Quick Take: Tura Inc. has introduced new edgy, yet refined styles to the Brendel optical collection. This German line now features wild jungle prints and expressive colors combined with modern geometric shapes and artistic elements.
Specifics: Three new styles for sophisticated, fashion-conscious women who are looking for refined elements and expressive styling.
Selling Points: “Our latest Brendel styles are sophisticated and modern with a unique styling voice that inspires confidence and individuality,” said Jelena Halliburton, Tura’s product manager for the Brendel collection. “They focus on expressive accents, colors and prints that are on trend and create visual interest.” The front shape of style 924004 provides a flattering uplift at the temporal corners in a rich multi-tone coloration. Chic stainless steel temples are also molded and pressed for a bold dimensional side view. Crafted to fit a smaller face, style 922028 features a feminine semi-rimless shape with a custom pierced design on the temples and end piece, while a custom Brendel swirl icon is inlayed on the tonal acetate temple tips. The flat metal top bar construction with an exposed wire rim of style 922031 has a raised brushed artistic pattern that starts at the temporal corners and continues to the temples in a contrasting color. Made of stainless steel, style 922028 and 922031 are equipped with spring hinges for adjustability and comfort.
Price Guide: $$$
www.tura.com

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Kenmark Unveils Vera Wang Luxe Styles


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Quick Take: Kenmark has released the latest Vera Wang Luxe collection with authentic Swarovski Crystals in an opulent color palette.
Specifics: Three new styles: the Miriam, Reena and Valrae
Selling Points: According to the company, world-renowned fashion designer, Vera Wang is known for mixing unexpected materials, shapes and colors into her designs. Therefore, the Vera Wang Luxe collection features sleek silhouettes in rich shades with temples adorned in Swarovski for a sophisticated, yet glamorous design. The full rim metal and titanium frame of Miriam is embellished with a line of rectangular Swarovski stones on each temple. Likewise, the Reena features rectangular Swarovski crystals on the temples in a full rim metal and zyl frame. With a semi-rimless design in metal and zyl, the temples of Valrae are scattered with Swarovski studs in dazzling colors. With adjustable nose pads for comfort, each style is available in multiple colors.
Price Guide: $$$$
www.kenmarkoptical.com

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Mondottica Releases Cacharel S/S15 Collection


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Quick Take: Cacharel by Mondottica has debuted their S/S 2015 collection with new optical and sun styles.
Specifics: Three optical styles and six sun styles for women.
Selling Points: Inspired by Parisian style, the optical collection features bold jewel tones and tortoiseshell accents. Carefully crafted in handmade acetates, style CA3035 sports a deep modern eye shape and retro styling with a creamy gloss tortoiseshell finish. With a curved shape, slim silhouette, and lightweight stainless steel frame, the temples of style CA1023 showcase the Cacharel logo. Featuring a soft cat-eye front shape and two-tone metal plating, style CA1022 is complete with handmade acetate temples, Cacharel’s signature ‘C’ hinge and a stainless steel finish. The sun collection is inspired by effortless femininity presented in soft, natural tones and delicate feminine shapes. Parallel to the latest Cacharel pret-a-porter collection, the sun line features a palette of pastel shades combined with subtle lens colors and finished with signature logo details.
Price Guide: $$$$
www.mondottica.com

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ALSO NEW

The Shwood for Atlantic Records Collection

Atlantic Records is classic. It’s revolutionary. It has pushed the envelope of popular music since it introduced jazz and R&B to the masses 60 years ago. And now Shwood is pleased to play a role in Atlantic’s legacy of experimentation and quality, the company said. The have introduced the Shwood for Atlantic Records Collection. Two versions of their classic Canby shape, the Canby Select Atlantic and the Canby Fifty/Fifty Atlantic, both wrapped in genuine Atlantic vinyl records for a look as effortless as the music it embodies. A tribute to the music that inspires us all, only 250 of each will be made. www.shwood.com

Raen Collaborates Again with Deus Ex Machina

Raen has debuted the newest Raen x Deus Ex Machina collaboration with the Australian maker of high-end custom motorcycles. The newest offering falls in line with the adventuring philosophy that both brands share that began. This season the Deus partnership is featured in three frames; the Lenox, Convoy, and a new classic, the Arlo, as well as Tool Roll Sunglass Case. Each frame style, offered in one colorway, comes polarized and stamped on the interior temple. www.raen.com

Plan “B” Offers New Glacée Styles

Plan “B” Eyewear has added several new models to its Glacée collection. The colorful frames are heavy on texture and patterns. Details include extremely delicate laser and acid etchings that are used to create depth, dimension and a unique interplay between color and light. Cut from sheet stainless steel and featuring an assortment of different eye shapes, these frames are feminine with an edge. www.planbeyewear.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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