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September 15, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Signet Armorlite: Kodak Lens Professional
Vision Ease: LifeRx FSV Vivid AR

SECOND LOOKS

Altair: Revlon
Marcolin: Guess
REM: John Varvatos

ALSO NEW

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LAUNCHES

Signet Armorlite Intros Rebranded Kodak Lens Line


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Quick Take: Signet Armorlite has reorganized its Kodak-branded lenses and services under the new Kodak Lens Professional Series name.
Wearer: “The Kodak Lens Professional Series is the ultimate solution for the independent eyecare practice that wants to offer proven optical products with a brand name that patients recognize and appreciate,” said Edward P. DeRosa, executive vice president, Signet Armorlite.
Specifics: The Kodak Lens Professional Series includes Kodak Progressive Lenses (Kodak Unique/HD, Precise/PB, Precise Short/PB), Kodak Digital Single Vision Lens, Kodak SoftWear Lens and Kodak Anti-Reflective Lens Coatings (Kodak Clean&CleAR UV, Kodak Clean&CleAR, Kodak CleAR+). Signet Armorlite’s proprietary technologies; Vision First Design and i-Sync will continue to be used in the production of the various lenses within the Kodak Lens Professional Series. PracticePlus, Signet Armorlite’s practice-support program, will continue to foster the use of Kodak Progressive Lenses within the independent eyecare practice.
Selling Points: All Kodak Lenses and Kodak Lens Coatings in the Kodak Lens Professional Series will be available exclusively through independent eyecare practices. This includes a new dual-side progressive lens design scheduled for release in August 2015.
Price Guide: $$$
www.signetarmorlite.com

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Vision Ease Launches LifeRx FSV Vivid AR Lenses


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Quick Take: To improve consumers’ choice of light-responsive lenses, Vision Ease is expanding its line of photochromics with the addition of LifeRx FSV Vivid AR.
Wearer: Those looking for polycarbonate lenses coated with Vision Ease’s proprietary Vivid AR, which the company said offers “unparalleled clarity and cleanability.”
Specifics: The lenses provide 100 percent UVA and UVB protection, and are offered in gray and brown colors. LifeRx FSV Vivid AR stock lenses are available in 65 mm and 70 mm diameter for +2.00 to +6.00 spheres up to -2.00 cylinder.
Selling Points: LifeRx lenses are recognized for their lightweight comfort and superior photochromic performance. LifeRx FSV AR lenses offer these qualities with the additional benefit of diminishing glare and reflections thanks to Vivid AR. The superhydrophobic coating reduces distortion by allowing liquid to run off without streaking, and is highly scratch-resistant, anti-static and oleophobic to repel the daily grime that dirties lenses. Vision Ease products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country.
Price Guide: $$
www.visionease.com

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SECOND LOOKS

Altair Unveils New Revlon Optical Styles


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Quick Take: Altair’s new Revlon optical collection by draws inspiration from Revlon’s latest beauty tools and cosmetic lines.
Specifics: Four new optical styles for women.
Selling Points: Showcasing the brand’s ability to revitalize traditional elements with new fashion-forward styling, this season’s collection is refreshed and iridescent, the company said. Style RV5039 and RV5040 are reminiscent of Revlon’s lasts quilted beauty tools and crystal lipstick cases. For example, the temples of RV5039 and RV5040 feature the quilted pattern with Austrian crystal embellishments. However, RV5039 has a soft rectangular acetate frame, while RV5040 is a full-rim stainless steel frame. Inspired by Revlon’s new textured nail enamel and translucent lip gloss, the temples of RV5041 and RV5042 flaunt a tonal snakeskin texture and Austrian crystal accents. RV5041 is a modified rectangular milled metal style, whereas RV5042 features a feminine cat-eye shape. All styles are available in three colors.
Price Guide: $$
www.altaireyewear.com

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Marcolin Presents Guess Optical and Sun Collection


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Quick Take: Marcolin has released the Guess eyewear collection for Fall/Winter 2015 with an array of trendy yet versatile optical and sun styles. The new styles showcase a variety of shapes and combinations of materials and designs for men and women seeking fresh, dynamic accessories to reinvent their style, the company said.
Specifics: Six optical and eight sun styles for women and four optical and three sun styles for men.
Selling Points: The women’s sun collection delivers a variety of feminine shapes, such as the butterfly GU 7392, the cat eye GU 7398 and the rimless aviator GU 7393, with select styles adorned with an intricate chain link motif or a signature metal triangle detail. Style GU 7387 features a metal wire bridge and brow-bar creating a fluid design accented by a subtle metal plaque debossed with the Guess logo. In optical, the chain link motif reappears in the acetate style GU 2492. The women’s optical collection is filled with unique details, such as snakeskin designs with milled detailing on style GU 2510, multi-colored graphic print designs on style GU 2506, rubberized temple tips on style GU 2495 and dual tone overlays with metal bottom eye rims on style GU 2493. Highlights from the men’s sun collection include style GU 6831, a semi-rimless aviator with a classic metal double bridge and sleek acetate temples in metallic tones. In matte shades, style GU 6842 in metal and style GU 6838 in acetate feature a textured mesh pattern on the temples. The industrial mesh continues into the men’s optical collection in styles GU 1874 and GU 1858. Constructed out of a flexible TR90 material, the rectangular GU 1872 and rounded GU 1873 glasses come in contrasting colorations with matte finishes.
Price Guide: $$
www.marcolin.com

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REM Adds New John Varvatos Optical Styles


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Quick Take: REM Eyewear has expanded the John Varvatos optical collection with modern framework, old-world tailoring and sophisticated silhouettes. Meticulously designed with both rock ‘n’ roll sensibility and elegance, the latest eyewear release has more to offer than what meets the eye, the company said.
Specifics: Three new optical styles for men.
Selling Points: Continuing the fleur-de-lis detailing and filigree work of the artisan collection, style V151 showcases a modified square frame crafted in full titanium for day-to-night wear. Accented with the signature JV logo, the temples showcase a pressed pattern with an epoxy-fill adorned with a plastic sleeve on the temple tips. Style V364 and V365 carry on the luxury of the classic collection with clean lines and quality detailing, the company said. With a modified square silhouette and rich acetate construction, the masculine V364 frame features an eye-catching integrated spring hinge labeled with the JV logo. According to the company, style V365 beautifully integrates John Varvatos’ passion for fashion and roots in rock ‘n’ roll with a sophisticated round shape and pressed detail with epoxy-fill on the temples in deep opulent colors.
Price Guide: $$$$$
www.remeyewear.com

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ALSO NEW

Ogi Debuts the Seprahin Covington Frame

Seraphin by Ogi Eyewear has debuted a new addition to the collection with the Covington, a feminine, pearlescent frame in a universally flattering shape, the company said. Representing pure elegance, pearly hues offer up a marbled appearance in a classic rectangular shape featuring a swooping brow. Available in four jewel-toned colors, the Covington is offered in green pearl, black pearl, red pearl and purple pearl. Seraphin banners, logo blocks and counter cards are available upon request. www.seraphineyewear.com

New Elle Optical Releases from Charmant

The Elle collection from Charmant is the embodiment of everything that is Paris, according to the company. Elle Eyewear’s new autumnal collection draws its inspiration from the purity of minimalism and fluid forms currently dominating Paris catwalks, the company said. This trend has been interpreted in frames with clean, flowing lines. Autumn colors are combined with traces of gold and silver for added sophistication. The EL13392 features marbled temples and a metal frame front. The EL13393 is a reinvention of the iconic Havana look with a new acetate frame that mixes soft curves with a modern feminine front. The EL13401 is a delicate metal with a deep front and fluid curves. www.charmant.com/us

Kasperek USA Optical Adds New Camelot Styles

Kasperek USA Optical is offering five new frame styles in their Camelot collection. The Camelot collection by Kasperek is comprised of versatile, stylish frames for everyday wear, the company said. Offering a collection of men’s, ladies’, petite, unisex, vintage and durable 180° flex hinge frames, the Camelot collection now includes the men’s Clint, Gavin and Norman, the petite Margaret, and the ladies’ Reese. www.kasperekusaoptical.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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