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September 22, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Altair: Cole Haan
Essilor Colors

SECOND LOOKS

L’Amy America: Nicole Miller
Mondottica: Hackett Bespoke
A&A Optical: Seventy One

ALSO NEW

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LAUNCHES

Altair Enters New Era with Cole Haan Collection


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Quick Take: With the launch of the September 2015 collection, Cole Haan has marked the dawn of a new era in eyewear, according to Altair.
Wearer: Cole Haan infuses classic looks with exciting new technologies to create products that are both functional and beautiful, the company said.
Specifics: Inspired by three signature collection categories, Cole Haan’s commitment to craftsmanship is captured in 20 optical and 13 sun styles for men and women.
Selling Points: With a clean, modern aesthetic, the Classic Collection honors the rich legacy of Cole Haan. Each frame is adorned with elegant, yet simple logotypes and brand marks, such as monograms, diamond plaques and etched logos, to celebrate the brand. The Grand Lifestyle Collection embodies the soul of an adventurer with bold colors and trendsetting shapes that redefine what it means to be a style pioneer, the company said. The collection echoes the use of the brand’s ZerøGrand technology accompanied by bright pops of color and edgy color blocking treatments. Fusing sophistication with luxury, the Heritage Collection incorporates Cole Haan’s iconic basket weave pattern and leather accents. The weave is pressed into acetate temples, whereas genuine leather is wrapped around the temples introducing quality textures into opulent fall colorations.
Price Guide: $$-$$$
www.altair.com

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Essilor Launches New Customizable Sun Lenses


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Quick Take: Essilor of America is launching Essilor Colors, a new line of sun lenses.
Wearer: “The prescription sun lens market has historically been slow to match the offerings of the plano market,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “Now, sunglass wearers who are looking for more fashionable and self-expressive options can enjoy the benefits of Essilor Colors without compromising on aesthetics.”
Specifics: Essilor Colors sun lenses are available in six tints, six gradients and three mirrors, for up to 48 custom color combinations.
Selling Points: Lens color choices feature gray mist, sienna brown, forest gray, emerald blue, grape and plum. These colors can be combined with gold, blue and silver mirror effects. All colors are available in 1.5 standard plastic or polycarbonate prescription lenses and in single vision and full back side progressive designs. Essilor Colors utilizes a specialized lab process and machinery to provide wearers with benefits such as longer lasting and consistent color, and will be available as Xperio UV polarized sun lenses, Crizal Sunshield UV tinted lenses, standard polarized and standard tinted lenses.
Price Guide: $$$
www.essilorusa.com

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SECOND LOOKS

L’Amy Debuts New Nicole Miller Styles


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Quick Take: Nicole Miller by L’Amy America has introduced one sunglass and three optical styles for summer/fall 2015. The frames incorporate interpretations of the brand’s iconic details, such as animal prints, textures and material effects.
Specifics: Four new styles for women.
Selling Points: Inspired by the Nicole Miller diagonal striped dress, the Sutton sunglass features rich tortoise front colors, gradient lenses and solid contrasting colored temples. In optical, the Bryant acetate frame showcases a butterfly shape with reptile print temples, accented by a metal buckle detail. Likewise, the East frame sports a solid metal front with animal print temples, highlighted by a gold script logo. The temples of the East are available in zebra, leopard or cheetah print. The Eldridge is a combination metal and acetate frame. Modern and stylish, the feminine metal front of Eldridge has a slight upswept feel that transitions to a fully textured geometric quilted temple with an angled metal design, the company said.
Price Guide: $$$
www.lamyamerica.com

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Mondottica Releases Hackett Bespoke UTX Collection


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Quick Take: Mondottica has launched Hackett Bespoke optical and first sun collection for 2015 with British flair and vintage styling.
Specifics: New UTX optical and sun styles for men.
Selling Points: The Hackett Bespoke collection is great British eyewear at its most authentic, according to the company. Handmade acetates, authentic metal riveted hinges and carefully crafted finishes have been combined to create the new modern classics of the Hackett Bespoke optical collection. Drawing inspiration from timeless tailoring, every piece represents sophistication and luxury while maintaining the very essence of British tradition, the company said. The collection features sandblasted matte finishes layered with gloss interiors to rich honey tortoiseshells and contrasting navy fronts in HEB146. While vintage styling comes together with classic panto eye shapes and handcrafted amber and olive horn acetates in HEB148, all styles include custom Union Jack hidden trims. According to Mondottica, every gram of the first Hackett Bespoke sunglass collection has been carefully crafted using the finest parts, materials and techniques. For a more comfortable fit, the new UTX technology allows the frames to be 30 percent lighter than normal and half the thickness of a regular frame. Style HSB838 features graduated faded acetate with a retro nod, while HSB835 combines a lightweight silhouette and a vintage-inspired eye shape with authentic riveted hinges and metal end piece details. Each handmade frame is fitted with anti-reflective reverse coated lenses.
Price Guide: $$$$$
www.mondottica.com

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A&A Optical Introduces New Seventy One Styles


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Quick Take: A&A Optical has added new ophthalmic frames to the Seventy One eyewear collection for Millennials.
Specifics: Two styles for women and two styles for men.
Selling Points: With a nod of indie-prep style, the Seventy One collection is engineered for the millennial market with timeless shapes, organic color variations and a unique fusion of materials and textures, the company said. The collections signature style includes metal frames crafted with distinctive color stories and acetate frames welded with bold metal accents. For him, the Austin combines vintage and classic designs with a retro-inspired shape and color. The modified square frame features a subtle marble gradient on the front eye and metal rivets on the upper temples. In acetate, Shaw is available in three unique colors accented by underlying tones and translucent coloring and stripes. For her, the Harvard features a hidden laser etched baroque pattern on the inside temples, while the Heritage fuses bands of color for an intriguing front effect adorned with a metal “T” accent for interest.
Price Guide: $$
www.aaopticalco.com

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ALSO NEW

Mykita & Bernhard Willhelm Unveil Spreckels

Mykita & Bernhard Willhelm have debuted the Spreckels sunglasses. The Spreckels is an oversize model inspired by American surfing legend Bunker Spreckels and draws on the shape and color worn by the style king of the Seventies surfing scene. The model features extended sides on the frame front for a weary, melancholic look, the company said. The glasses are available in three new color editions; beige/white with orange lenses, dark green/white with green lenses and smoke/black with black lenses. www.mykita.com

Kenmark’s Style by Timex Bows Two New Styles

The Kenmark Group’s Style by Timex collection embodies the fashion-forward and stylish side of Timex. Known for vibrant colors and interesting temple décor, the line debuts the Globe-Trotter and Venturer, the latest styles in the collection, are just that. The Globe-Trotter, a semi-rimless metal style, is available in cherry, grape and navy with CNC carving on the temples and adjustable nosepads. The Venturer, a full rim zyl frame includes a bold color palette; cherry over an ivory interior, grape over a lilac interior and navy over a blue interior. Both come in two sizes each. www.kenmarkoptical.com

J.F. Rey and Konami Intro Gamer-Inspired Eyewear

In conjunction with the release of Metal Gear Solid V: The Phantom Pain, game designer Hideo Kojima (Konomi) and Jean‐François Rey of J.F. Rey have joined forces to create an optical and sunglass frames capsule collection, the Metal Gear Solid Series. Futuristic lines, pallets of oxidized tints and camouflages in the military accents, the models draw from the graphic directory of the game and carefully cultivate the spirit of urban adventurer. The collection includes twenty‐one variations selected by Kojima, including a limited edition with Hideo Gear. The optical line, characterized by its ultra-modern design and impeccable quality, favors Bluelight technology with anti‐blue light glasses in some styles. Two sunglass models complete the range. www.jfrey.fr

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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