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September 29, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

McGee: Badgley Mischka
iCoat: Indigo

SECOND LOOKS

Marcolin: Tom Ford
JF Rey: Petite
Eastern States: Exces

ALSO NEW

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LAUNCHES

McGee Launches Badgley Mischka Men’s Collection


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Quick Take: Badgley Mischka is known for their glamourous evening wear and accessories for women. However this month, the McGee Group has launched the first ever Badgley Mischka men’s eyewear collection.
Wearer: “Our goal with the Badgley Mischka men's collection is to offer the same strategy that we do with our women's collection—design and offer a line that fits into the accessible luxury category,” said Amy Moore, McGee’s vice president of product development.
Specifics: Eleven men’s optical styles for 2015.
Selling Points: “The collection will feature the finest components including three and five barrel hinges, Italian acetates, and extra tumbling time for a very refined and smooth finish, yet at an accessible price point,” added Moore. “We are targeting a wide demographic of men, from young and trendy to older and refined, with a shared demand and appreciation of the finer things in life.” With an emphasis on quality and comfort, the collection is sculpted and handcrafted out of Mazzucchelli block materials in a sophisticated color palette. One look reaches multiple customers, the company said. In addition, each pair of Badgley Mischka glasses comes in a designer case with cloth.
Price Guide: $$$
www.mcgeegroup.com

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iCoat Intros Indigo, Blue Light Filtering AR Coating


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Quick Take: iCoat Company has developed Indigo, a new blue light filtering anti-reflective coating.
Wearer: Indigo AR features selective blue light blocking technology that helps minimize high-energy blue-violet light thereby reducing digital eye strain and visual discomfort caused by harmful blue light while allowing “good” blue light to pass through the lens for increased visual acuity and clarity.
Specifics: iCoat's anti-reflective coatings combine ion-impacted static-neutral anti-reflective technology with high scratch resistance. All anti-reflective coating processes take place in a vacuum chamber that ensures precise control of all parameters of the coating layers.
Selling Points: The coating also provides protection against scratches, dust, moisture, smudges and back-surface UV reflections, according to the company. iCoat is positioning Indigo AR as a premium choice for eyecare professionals who want to address digital eye strain associated with Computer Vision Syndrome, a major computer-related eye health complaint in the U.S. “Since its inception, iCoat has been a pioneer in developing lens treatment technologies, and this is a step forward in its continuing efforts to provide better visual acuity and true protection from harmful blue light for improved eye health,” said Imtiaz Hasan, iCoat’s marketing manager.
Price Guide: $$$
www.icoatcompany.com

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SECOND LOOKS

Marcolin Debuts Tom Ford Winter Collection


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Quick Take: Marcolin has released the fall/winter Tom Ford collection with vintage-inspired eyewear embellished with modern details for 2015-2016.
Specifics: The collection features classic shapes with new architectural forms and minimalist lines with innovative design elements and soft color contrasts in bold shades.
Selling Points: Highlights from the Tom Ford optical collection include two feminine acetate frames, TF5353 and TF5358 that merge refined style and elegant lines into square or rounded shapes. The oversized TF5359 and TF5360 sport an unconventional angular shape with geometric elements for the daring Tom Ford woman, the company said. For men, the acetate aviator of TF5346 contrasts with an ultra-slender metal bridge, whereas classic rectangular designs include the acetate TF5355 and acetate TF5351 with metal temples. According to the company, the unisex optical frames are equipped with high-tech Barberini lenses for superlative quality. In sun, the Joan fuses two frame fronts for a distinctly architectural look. While the square rims of Ivana are cut from faceted acetate and cast in subtly nuanced colors, the exaggerated acetate shape with metal rims of Lola elevate its cat eye shape. The Iva features a new minimalist version of the crisscross front. For men, the Dalton is an acetate aviator designed with a cutting-edge, collapsible magnetic frame and the rectangular shape of the London is enhanced by metal rims with a T logo. The unisex Ryder and Marcello sunglasses offer two ways to wear metal wraparound frames.
Price Guide: $$$$$
www.marcolin.com

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J.F. Rey Releases New Petite Collection


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Quick Take: J.F. Rey Eyewear releases newest Petite collection for women with small, narrow faces.
Specifics: Five optical styles for women.
Selling Points: With the launch of the Petite collection, “even small faces have the right to a fun design,” the company said. Despite their small size, the frames are mighty in design. The new stylish models perfectly adapt to small morphologies, yet incorporate the expertise and signature design aesthetic of French designer, Jean-Fran├žois Rey. Made in acetate or stainless-steel, with a vibrant color palette and a very sophisticated look, the Petite collection is constantly growing with the arrival of new attractive shapes and flattering colors.
Price Guide: $$$$
www.jfrey.fr

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ESE’s Exces Collection Expands with New Models


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Quick Take: Eastern States Eyewear has released seven new ophthalmic styles within its Exces Eyewear collection.
Specifics: Four young, boutique inspired creations join the brand’s core collection along with three new styles to the brand’s Princess division.
Selling Points: In the core collection, a vast array of color finishes and techniques are obtained through a mix of materials and head turning acetates. Its contrasts can be seen through color fades, two toned metal colors, and wild patterns such as florals and checkered patterns. Combinations such as Chocolate-Metallic Blue, Black-Purple, Brown-Blue, Violet-Forest Green, and Grey-Pink are just some examples of the diversity that Exces offers within its coloration. In Princess, three monel styles feature feminine shapes deep enough to handle a variety of progressive and high index lenses. Each model is graced with elegant metal details and often enhanced with rhinestones. Gold and silver bases are coated with a mix of brown, blue, black, and violet shades.
Price Guide: $-$$
www.eseyewear.com

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ALSO NEW

Kenmark Adds New Dana Buchman Styles

Kenmark Group has added styles to their Dana Buchman Eyewear collection. Dana Buchman is designed for real-life women, classic and thoughtfully coordinated, resulting in a refined and pulled together look, the company said. The eyewear collection included progressive-friendly shapes and a color palette imagined by designer Dana Buchman. New to the collection, the Fauve and Laine. The Fauve, a full rim zyl, is available in black with a gunmetal decorative hinge, brown with a gold decorative hinge and crimson with a gunmetal decorative hinge. The Laine is a full rim zyl with a crystal leaf inspired hinge. Colors include black with a gunmetal hinge, brown horn with a gold hinge and plum with a lilac hinge. Both come in two sizes each. www.kenmarkoptical.com

Liberty Sport Makes Addition to F8 Street Series

The F8 Street Series, the top selling F803 Sports Protective frame series from Liberty Sport, has added a new design to the collection. Inspired by a fusion of sports performance and street art, the collection, now features the Neon Tag style bringing the collection to thirteen available styles. “Children/Teens like to wear gear that makes a statement and eye protection is needed during any type of sport,” said Michelle Mesonero, product manager for Liberty Sport. “We have designed a collection that is fun to wear during organized or extreme sports and even as a lifestyle frame which we believe this new design truly speaks to. Parents will pay a little more for gear that their children truly enjoy wearing.” Each street series kit includes a custom hard case and micro-fiber pouch, both with matching graphic artwork. www.libertysport.com

MyWoodi Bows Madrid and Amsterdam Styles

Manufactured in Italy, using wood from around the world, MyWoodi eyewear features a clean, linear style that is ultra-modern and extremely cool. The light, playful and totally tasteful wooden eyewear is priced aggressively, placing it within range of everyone’s budget, the company said. Featured in the collection are 12 styles, five sunglasses and seven optical styles, in six different types of wood and colors. Composed of eight layers of wood, their chromatic nuances offer looks that are fresh and fashionable. Sixty processing phases, 15 of which are carried out by hand, yield a feather-light product that weighs in at 13 grams (less than half an ounce). An invisible side hinge completes the whole thing. www.mywoodi.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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