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October 06, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Signature: CEO.V
Kirk & Kirk: Kaleidoscope

SECOND LOOKS

Marchon: Nike Vision
Oakley: 2015 Collection
Safilo: Carrera

ALSO NEW

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LAUNCHES

Signature Launches CEO.V for Active Professionals


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Quick Take: Signature Eyewear has introduced CEO.V Eyewear.
Wearer: Active professionals who demand the finest materials, exquisite fabrication and innovative technical features, the company said.
Specifics: To meet this demand, CEO.V has created two collections, CEO Vision and the Active Line.
Selling Points: According to the company, the objective of CEO Vision was to create the very best foldable eyewear for professionals. As a result, the collection features folding hinge technology that allows the glasses to fold flat for effortless storage and eliminates any accumulation of debris when glasses are hung from the neck. The Active Line is “the finest self-leashing glasses for active professionals,” the company said. It is equipped with an internal magnetic leash system which securely holds glasses to one’s head, regardless of movement. The key is the double extension magnetic security leash, which adjusts to fit almost any sized head. Made from hypo-allergenic silicone sleeves, the temples of CEO.V Eyewear are interchangeable and adjust to a reading fit. To hang glasses around the neck, CEO.V also provides a retractable magnetic leash mechanism that forms a comfortable neck loop. Furthermore, each pair comes with an ergonomically curved case at an ultra-slim width of 15mm.
Price Guide: $$$$
www.signatureeyewear.com

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Kirk & Kirk Spins Colorful Kaleidoscope Collection


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Quick Take: Kirk & Kirk have launched of their new Kaleidoscope collection with fresh optical and sun styles for 2015.
Wearer: “We have spent much of this year listening to opticians to assess what would improve their business,” said Jason Kirk. “The majority want a collection that makes their store unique and allows them to stand out from their competitors but also a collection that will sell.”
Specifics: Entirely hand-made in France, the collection features Kirk’s signature Italian acrylic material, which is not only lightweight, but achieves a unique polished glass effect, the company said. With a hint of classic British styling, the collection includes eight optical frames in simple shapes and six sun styles in four edgy color combinations.
Selling Points: Inspired by Kalos, the Greek god of beauty, Jason and Karen Kirk propose an effulgent palette for their collection. These colors are in tune with the latest fashion trends, yet distinguishes themselves from the crowd, according to the company. After the success of their first Vivarium collection in 2014, Kirk & Kirk’s excitement runs high as they debut their colorful Kaleidoscope collection this September at Vision Expo West in Las Vegas and the Silmo trade show in Paris.
Price Guide: $$$$$
www.kirkandkirk.com

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SECOND LOOKS

Nike and Kevin Durant Expand KD Collection


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Quick Take: Nike Vision and professional basketball player, Kevin Durant have announced the latest edition to their collaborative eyewear collection with new optical styles for Fall 2015.
Specifics: Three adult and three children’s styles for KD fans.
Selling Points: Inspired by Durant’s past shoe and apparel line, the new collection features thirteen striking colors. For adults, style NK 35KD features a combination metal frame front and customized laminated zyl for durability. With a pantos shape, style NK 36KD has a customized acetate frame design, while style NK 37KD is comprised of a double laminated acetate frame in a modified-rectangle shape. For young athletes, style NK 3KD, NK 4KD and NK 5KD are modified versions of the collection’s adult styles. Each youth style is equipped with spring hinges to ensure comfort and durability. Embellished with Nike’s jeweled plaque swoosh, all six styles are also complemented with KD’s logo laser-etched on the core wire and KD’s signature on the right temple tip. Furthermore, Nike Vision has created 35 exclusive optical sets in specialty colors for three adult styles. Numbered one to 35, each set features an exclusive leather box complete with KD’s logo and signature.
Price Guide: $$$$$
www.marchon.com

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Oakley Debuts 2015 Optical Collection


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Quick Take: Oakley has launched their 2015 Optical Collection with new prescription eyewear that fuses style, functionality, performance and innovation to meet the needs of active lifestyles.
Specifics: One new style for women and four new styles for men.
Selling Points: Oakley’s Nine-To-Five style is constructed from lightweight, durable acetate and ultra-thin temples with flexible spring hinges. Inspired by a masculine retro rectangular frame, the Nine-To-Five frame has a feminine, flattering shape that is on-trend, the company said. With a satin finish, the sure grip of Unobtainium and the customization of interchangeable icons, the Chamfer II for men features sleek beveled edges and a square lens. Inspired by space, speed and electricity, the Voltage offers a distinctive look of industrial design with built-in optical technology, while the Fenceline frame is a universal style that is durable and comfortably lightweight for life on the go. Oakley introduces versatility for busy, active lives into the Crosslink Collection with the Strike and Pitch styles. The durable yet lightweight O Matter frames are designed with a higher wrap for additional coverage and feature a no-slip grip with Unobtainium ear socks and nose pads. Both styles come with a second set of stems to customize color options. Oakley’s prescription frames are now available for purchase online.
Price Guide: $$$$
www.oakley.com

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Safilo Presents New Carrera Optical Models


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Quick Take: Safilo has completed the Carrera lifestyle brand in the U.S. by introducing the latest optical launch for women.
Specifics: Eleven optical frames for women ages 25 to 55.
Selling Points: “Carrera is a lifestyle brand and one of the top 10 eyewear brands in the world. To bring the brand full circle, we are pleased to now offer a complete brand assortment in the United States featuring men’s, women’s and children’s eyeglasses and sunglasses,” said Glenn Rusk, commercial head of Safilo North America. Designed in Italy, the new Carrera collection features six metal and five acetate frames in wearable shapes and colors. Highlights from the collection include style CA 5501-0HO400, a plastic cat-eye frame featuring three shades of blue and a triple layered front. Style CA 6644-0MSC00 pairs leopard print detailing on the upper metal front with acetate temples adorned with the Carrera logo. The thick, opaque temples compliment the translucent front and temple tips of style CA 5508-0DAW00 in acetate. Each frame is packaged in a hard case with a cleaning cloth.
Price Guide: $$$$
www.safilo.com

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ALSO NEW

Costa Rolls Out First Rimless Rx Styles

Costa continues to grow its Rx program with the launch of its new line of rimless sunglass styles available in customized Rx sun lenses. Costa has introduced five new rimless offerings, the Austin, Ballast, Cayan, Destin and Galveston. An array of lens colors is available, such as gray, copper, sunrise, blue mirror, green mirror and silver mirror. Each of the rimless Rx styles are available in Costa’s patented 580P color enhancing lens technology, in either Trivex or new polycarbonate material, and feature Costa’s C-WALL oleophobic molecular bond, and backside anti-reflective UV protection. www.costadelmar.com

Kenmark Adds Styles to Lilly Pulitzer Girls

Kenmark Group has added two new style to the Lilly Pulitzer Girls Collection. For true Lilly Lovers, the new Ella and Sheldrake. The Ella is available in aqua, purple and tortoise and comes in two sizes; 46-15-125 and 48-15-130. The Sheldrake is available in chocolate, lilac and navy and comes in 45-15-125 and 47-15-130. These two mini styles mirror the adult collection to help girls feel like a grown-up. www.kenmarkoptical.com

Hilco Releases New Glide-Fit SunClip

Hilco has unveiled the “biggest innovation” in SunClips, their new Glide-Fit SunClip. Available in the “best-selling” shapes and sizes on the market, the Glide-Fit comes in two chassis colors, black and bronze, and two polarized lens options, gray and driving lens. The new Glide-Fit SunClip is the most trouble-free SunClip system that works with both metal and plastic frames, according to the company, and combines the easy on/off utility of a spring bridge with a unique patent-pending “slip over” clip that glides the SunClip into place. www.hilco.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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