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October 13, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Chlogan: Matsumoto

SECOND LOOKS

Tura Women’s
Match: Adrienne Vittadini
WestGroupe: Evatik

ALSO NEW

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LAUNCHES

Chlogan Launches Matsumoto Eyewear Collection


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Quick Take: Founded in 2015, the Chlogan Eyewear Group has launched the Matsumoto eyewear collection.
Wearer: According to the company, the new collection brings the European fashion scene to the U.S. managed-care environment.
Specifics: Twenty optical styles for men and women.
Selling Points: Made from a thin, ultra-light and flexible stainless steel, the sleek collection features the latest European designs in round and square shapes. Vibrant colorations brighten up each design, while full-frame or semi-rimless frames add flair. Matsumoto glasses are also available in extra-large sizes. Featuring a lightweight and colorful design, the collection is perfect for customers on a moderate budget, the company said.
Price Guide: $
www.chloganeyewear.com

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SECOND LOOKS

Tura Adds New Women’s Eyewear Models


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Quick Take: Tura has extended its house brand with new ophthalmic styles featuring jewelry-inspired details with uplifting front shapes and sophisticated colors.
Specifics: Four new optical frames for women.
Selling Points: “The latest designs continue to feature top tier materials and boast jewelry like details including, braided chain and pierced decor,” said Tura brand manager, Julie Allen. “All styles have uplifting yet wearable front shapes and richly plated metal colors, perfectly matched with block and laminate acetate to suit the American aesthetic.” The titanium milled metal front of style R117 makes this cat eye frame lightweight, soft and modern, while giving the smooth appearance of a plastic frame. A beveled top brow line adds drama and femininity, while a subtle temple decor contributes to the understated elegance of the frame. The ultra-feminine R116 features fan shaped piercings in a double-overlaid pattern adds dimension to the temples, end piece and frame front. With a semi rimless, oval lens shape in metal, the European round crystals in style R531 are set like diamonds allowing light to pass through the back of each stone for a sparkling effect. Style R533 also sports a semi rimless metal front accentuated by a forked end piece and rope braided temple decor. The frame features a hand painted line of enamel and rich block acetate temple sleeves.
Price Guide: $$$
www.tura.com

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Match Bows New Adrienne Vittadini Studio Styles


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Quick Take: Adrienne Vittadini Studio by Match Eyewear presents new styles that reinvent casual elegance with a bold and sexy edge, the company said.
Specifics: Two new ophthalmic styles for women.
Selling Points: The new Adrienne Vittadini Studio designs includes young silhouettes, unexpected colors, fun textures and flirty styling for women with smaller faces, diminutive features and narrow PD’s. With a cat-eye shape, style AV532S sports a two-tone acetate front. The temples feature a debossed ruching pattern sprinkled with a hint of glitter. Likewise, style AV534S has a two-tone acetate front, but in a soft rectangular shape. The temples have a marble pattern adorned with a gold Adrienne Vittadini logo. Both styles are available in purple, blue and black.
Price Guide: $$$
www.matcheyewear.com

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WestGroupe Debuts New Fall Evatik Collection


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Quick Take: WestGroupe has released the Evatik Fall 2015 collection with new styles that incorporate subtle detailing and modern styling.
Specifics: For men in search of a contemporary look, Evatik introduces six new optical styles.
Selling Points: With an angular square shape, style E-9114 features a TR90 front, stainless steel temples and adjustable nose pads for a universal fit. The unique matte finish and matching temple tips give the style a professional and confident look, while the recessed grid pattern on the inner temples add subtle, sophisticated detailing. The full-rim, stainless steel frame of style E-9115 with acetate temples appeals to an outdoorsy man, the company said. The outer rim has a metallic colored accent, while the temples are made with camouflage-inspired acetate. Model E-9116 features linear laser cutouts on the temples adding an industrial feel to its traditional rectangular shape. Style E-9117 sports a soft square shape and keyhole bridge in a military-inspired color palette, while a bright stripe runs down the inner and outer temples of style E-9118 for a pop of color. Last but not least, Evatik introduces style E-9119, a brand new full-rim acetate combination frame to the collection. Its stainless steel temples and large square shape come in an array of antique colors.
Price Guide: $$$
www.westgroupe.com; for states within the western U.S.A., www.classique-eyewear.com

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ALSO NEW

A&A Intros Jimmy Crystal New York Birthstone Reader

A&A Optical has introduced the new Birthstone Reader, style JCR362, from Jimmy Crystal New York. The new readers sparkle with vibrant color and birthstone inspired Swarovski Crystals with a style for every month of the year. The Birthstone Reader is available in +1.50, +2.00, and +2.50 magnifications and colors: Siam (January), Amethyst (February), Aquamarine (March), Clear (April), Emerald (May), Light Amethyst (June), Fuchsia (July), Peridot (August), Sapphire (September), Light Rose (October), Topaz (November), and Blue Zircon (December). Each Birthstone Reader frame is shipped with a suede frame pouch. The Birthstone Reader package includes 12 Birthstone Readers and one 12-piece display. www.aaopticalco.com

Prodesign Denmark Expands Essential Collection

Prodesign Denmark has expanded the Essential Collection with four new models, 1752-55, in three to five colors. Prodesign is using the raw-material for a gradient temple front and changes the color on one end of the material. Using two sheets, they laminate the sheets together, with the top layer upside down to create an “arrow pattern.” They then cut the laminated material in stripes to see the effect from the side. The effect results in a split between the first two colors that is easy to see and balanced with a monotone front in the same color as the first color of the temple. www.prodesigndenmark.com

Zyloware Reintroduces Stetson Memory Metals

Zyloware Eyewear has reintroduced the Stetson Titanium Memory Metal Zylo-Flex technology with three new styles. The Titanium Memory Metal Zylo-Flex bridges and temples twist and return back to their original position. This new, durable assortment is geared towards the youthful wearer. The rectangular shaped Stetson ZF 712 is a full rim metal frame with a memory metal bridge and temples. The Stetson ZF 713 is a full rim metal frame with memory metal bridge and temples. This rectangular shaped frame has ribbed metal endpieces, textured temple detailing and injection temple tips. The rectangular shaped Stetson ZF 714 is a semi-rimless metal frame with a memory metal bridge and temples. All three feature snap-in silicone nosepads and accommodate progressives. www.zyloware.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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