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November 10, 2015
VMail ProductWatch
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In This Edition

LAUNCHES

Kiton

SECOND LOOKS

Safilo: Carrera
Modo: Titanium
Eastern States: Diva

ALSO NEW

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LAUNCHES

Kiton Launches First Sartorial Sunglass Collection


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Quick Take: Made with Italian excellence, the Neapolitan tailoring company, Kiton has launched their first spring/summer 2016 sunglass collection.
Wearer: Men who have a sophisticated savoir faire, the company said.
Specifics: Upholding Kiton’s “the best of the best +1” brand philosophy, the company has partnered with Barberini, an industry leader in the production of optical glass sun lenses, to construct an exclusive lens for the collection. As a result, each style is fitted with the Basic Lens 2, an ultra-thin glass with the durability of a high performance lens.
Selling Points: Inspired by the screw of tailoring scissors, the hinges of the collection feature aesthetically reproduced screws topped with the distinctive Kiton red dot logo. In celebration of the brand’s history, the line also contains a titanium “K” logo with galvanic treatment on the temples. To add a personal touch, the interior temples feature a palladium plate for custom engraving. With a contemporary minimalistic style, the collection’s color palette is specifically curated to match the fabric used in Kiton jackets, the company said.
Price Guide: $$$$$
www.kiton.it

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SECOND LOOKS

Safilo Unveils New Carrera Optical Models


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Quick Take: Safilo has completed the Carrera lifestyle brand in the U.S. by introducing the latest optical launch for women.
Specifics: Eleven optical frames for women ages 25 to 55.
Selling Points: “Carrera is a lifestyle brand and one of the top 10 eyewear brands in the world. To bring the brand full circle, we are pleased to now offer a complete brand assortment in the United States featuring men’s, women’s and children’s eyeglasses and sunglasses,” said Glenn Rusk, commercial head of Safilo North America. Designed in Italy, the new Carrera collection features six metal and five acetate frames in wearable shapes and colors. Highlights from the collection include style CA 5501-0HO400, a plastic cat eye frame featuring three shades of blue and a triple layered front. Style CA 6644-0MSC00 pairs leopard print detailing on the upper metal front with acetate temples adorned with the Carrera logo. The thick, opaque temples compliment the translucent front and temple tips of style CA 5508-0DAW00 in acetate. Each frame is packaged in a hard case with a cleaning cloth.
Price Guide: $$$
www.safilo.com

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Modo’s Releases Block Titanium F/W 2015 Styles


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Quick Take: This season, the Modo Block Titanium collection is going bigger in shapes representing a current fashion trend.
Specifics: Four new styles, one for men and three for women.
Selling Points: Modo’s Block Titanium is a timeless category based on a minimalist design, manufactured from mono-block titanium material without soldering points to achieve a perfectly clean line and a light weight effect, the company said. The F/W 2015 the collection includes the Modo 4211 for men and the Modo 4212, 4213 and 4214 form women. The men’s style is squared and deep, while the three ladies’ styles range from the classic cat eye to deeper and larger square cat eyes. Each style is available in four colors each, among them light teal, steel pink, ruby, mauve, grey plum.
Price Guide: $$$
www.modo.com

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Eastern States’ Diva Eyewear Offers Fall Optical Styles


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Quick Take: Eastern States Eyewear has announced the release of new styles in Diva Eyewear.
Specifics: Designed by Antonio Coffen, the creator of the Diva Eyewear brand, the five new models include four metal and two acetate styles. Each style’s finely crafted details demonstrate the brand’s commitment to luxury and sophistication, the company said.
Selling Points: Metal work is often layered, rippled and cut into feminine, artful, inspired treatments. Acetate parts are contoured, beveled and cut into beautiful lines and shapes. Each style is graced with a tasteful array of Austrian Swarovski Crystals. According to the company, of particular note is the wide range of color techniques utilized throughout the collection. Examples include fades, the utilizing of three colors on a single frame, and matching the Swarovski crystals to a style’s color scheme. Metal styles utilize a gold or silver base while acetates mix a variety of exotic floral patterns and crystal laminates.
Price Guide: $$$$-$$$$$
www.eseyewear.com

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ALSO NEW

Wes Gordon for Silhouette Special Edition Collab

Along with Wes Gordon’s Spring/Summer 2016 collection, he showed sunglasses created in collaboration with Silhouette. This special edition design will be available starting in January 2016 through select retailers and fashion stores worldwide, and will come with a limited edition lens cloth, also designed by Gordon. “My collection for Silhouette is designed for confident women who communicate their style with subtle grace and without pretense, who are both feminine and mysterious,” said Gordon. The special edition release features one style based on the Silhouette Icon Titan Minimal Art, available in four colors with circular lenses that are crafted from a single piece of glass that is hand-sanded around the perimeter, then needle-painted with a contrast color; a new technique that Silhouette is debuting with this collection. www.silhouette.com

Alternative Eyewear Adds New ClipTech Models

Alternative Eyewear has added seven new models in both acetate and metal to the ClipTech collection. A mix of men’s, women’s and unisex styles in a combination of cool colors, bold patterns and classic shapes, each of which comes with a free magnetic clip-on. The K3783 features bold, geometric patterns on the inside of a classic shape; while the K3893 and K3894 use color fades to create beautiful, unique eyewear. Each ClipTech model comes with a free metal polarized magnetic clip-on that feature a back-mounted system, allowing for a more secure hold and a seamless, light-weight integration with the frame. www.alternativeeyes.com

Modern Optical Expands URock with Two New Styles

Modern Optical International has expanded its recently revamped URock Collection with two new styles. Geared for the male millennial, URock offers minimalist designs that balance cool with edge. The Halfpipe is a rectangular, mixed material frame that delivers all-day comfort with spring hinges and snap-in silicone nose pads. The Wicked utilizes handmade zyl and spring hinges for extra comfort and durability. In addition to everyday wear, URock represents a go-to choice for gamers and computer users because the high cost of lenses is offset by URock's affordability. Quality materials such as TR90 memory plastic, handmade zyl, and spring hinges support their active lifestyles coupled with value pricing plus a two-year warranty. www.modernoptical.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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