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December 15, 2015
VMail ProductWatch
SPECIAL EYEVOTE EDITION, PART 1
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OPTICAL FRAMES

Frame Company: Safilo
Men’s Brand: Nike
Women’s Brand: Kate Spade
Teen’s Brand: Ray-Ban
Kids’ Brand: Ray-Ban
New Launch: Aspire

SUNGLASSES

Sunglasses Company: Maui Jim
Men’s Sport Brand: Oakley
Men’s Fashion Brand: Ray-Ban
Women’s Sport Brand: Maui Jim
Women’s Sport Brand: Oakley
Women’s Fashion Brand: Kate Spade
Kid’s: Ray-Ban
New Brand Sun Launch: Invu from Swiss Eyewear Group
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OPTICAL FRAMES

Safilo Named for Optical Frame Company


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Quick Take: Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, a leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries—in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China—Safilo is committed to quality distribution of its products all around the world. Safilo’s portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Fossil, Givenchy, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue and Tommy Hilfiger. www.safilo.com


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Nike Named for Men’s Frame Brand


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Quick Take: Nike, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. www.marchon.com


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Kate Spade Named for Women’s Frame Brand


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Quick Take: In 1993, Kate Spade designed the utilitarian bag she had been craving for years but couldn’t find anywhere and so began a revolution in the accessories market. Simple silhouettes with clever details and crisp palettes soon established a visual shorthand for the brand that’s recognizable the world over. In 2007, Kate Spade turned the reins over to the design powerhouse, Liz Claiborne Inc. which then became Fifth & Pacific Companies Inc, and now operates under Kate Spade & Company (NYSE: KATE). Deborah Lloyd, formerly of Banana Republic and Burberry took the helm as chief creative officer with an aim to broadening the line while honoring Kate’s rich history. Today you’ll find the brand on the arms of women everywhere with nearly 300 Kate Spade New York stores worldwide and a thriving e-commerce business. www.safilo.com


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Ray-Ban Named for Teen’s Frame Brand


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Quick Take: Founded in 1937, Ray-Ban has grown to become the undisputed world leader in sun and prescription eyewear. For over 75 years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself. The Erika (RB 4171), featured, is an oversized round shape with a soft key hold bridge available in both classic and bright rubber fronts with metal temples and tone-on-tone temple tips. www.luxottica.com


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Ray-Ban Named for Kids’ Frame Brand


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Quick Take: Founded in 1937, Ray-Ban has grown to become the undisputed world leader in sun and prescription eyewear. For over 75 years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself. The Wayfarer (RY1528) is the same beloved Ray-Ban Wayfarer idolized by the future stars of tomorrow. With the iconic history of this style, kids love to rock this classic edgy cool shape. www.luxottica.com


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Aspire Named for New Launch 2015


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Quick Take: Incorporating the latest in technology, advanced materials and fashion, Aspire Eyewear from ClearVision is a colorfully captivating, aspirational collection for today's men and women. Offering a "barely there" feel and fit, while including features that enhance comfort, wearability and adjustability, Aspire Eyewear gives today's individualized consumers a fashionable eyewear statement that's on trend in every sense. Aspire Eyewear is created with SDN-4, a specially designed nylon material proprietary to the brand. Designed for the manufacture of extremely lightweight eyewear with exceptional thinness, the hypoallergenic SDN-4 material is incredibly strong and durable, offering shape memory, heat resistance, and will not fade in UV exposure. Using customized SDN-4 sheet material, Aspire frames are not injected, but created with Computer Numerical Control (CNC) machinery to produce unique shapes and endless color possibilities. The entire Aspire collection was designed using 3D technology, significantly reducing prototype development from 20 weeks to 60 minutes in most cases. Using this innovative technology in its design process will allow the brand to quickly respond to emerging eyewear and experiment with inventive design options. www.cvoptical.com


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SUNGLASSES

Maui Jim Named for Sunglasses Company


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Quick Take: Maui Jim’s reputation is based on the development of patented PolarizedPlus2 sunglass lens technologies for double and single gradient lenses in plano and prescription that eliminate 100 percent of all harmful UV rays and block 99.9 percent of glare from above, below and behind each lens while enhancing color. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation as safe and effective sun protection against skin cancers of the eye and eyelids. www.mauijim.com


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Oakley Named for Men’s Sport Brand


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Quick Take: Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 750 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. www.oakley.com


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Ray-Ban Named for Men’s Fashion Brand


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Quick Take: Since it started in 1937, Ray-Ban has grown to become a global leader in the premium eyewear market. Throughout its 75 years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself. The Liteforce RB 4195 is the perfect combination of iconic design and innovation. A new bio-material made of a semi-crystalline thermoplastic gives you superior lightness, durability and comfort in a plastic frame. These rectangular sunglasses for men feature a curved top bar in a super light injected construction. www.luxottica.com


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Maui Jim Named for Women’s Sport Brand (TIE)


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Quick Take: Maui Jim’s reputation is based on the development of patented PolarizedPlus2 sunglass lens technologies for double and single gradient lenses in plano and prescription that block 100 percent of all harmful UV rays and eliminate glare from above, below and behind each lens while enhancing color. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation as safe and effective sun protection against skin cancers of the eye and eyelids. www.mauijim.com


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Oakley Named for Women’s Sport Brand (TIE)


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Quick Take: Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 750 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. www.oakley.com

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Kate Spade Named for Women’s Fashion Brand


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Quick Take: In 1993, Kate Spade designed the utilitarian bag she had been craving for years but couldn’t find anywhere and so began a revolution in the accessories market. Simple silhouettes with clever details and crisp palettes soon established a visual shorthand for the brand that’s recognizable the world over. In 2007, Kate Spade turned the reins over to the design powerhouse, Liz Claiborne Inc. which then became Fifth & Pacific Companies Inc, and now operates under Kate Spade & Company (NYSE: KATE). Deborah Lloyd, formerly of Banana Republic and Burberry took the helm as chief creative officer with an aim to broadening the line while honoring Kate’s rich history. Today you’ll find the brand on the arms of women everywhere with nearly 300 Kate Spade New York stores worldwide and a thriving e-commerce business. www.safilo.com


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Ray-Ban Named for Kid’s Brand


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Quick Take: Since it started in 1937, Ray-Ban has grown to become a global leader in the premium eyewear market. Throughout its 75 years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself. With the round RJ 9537S, Ray-Ban brings the iconic round shape to our younger fans. The colorful mirrored lenses add a fun twist to the classic style. www.luxottica.com


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Invu from Swiss Eyewear Group Named for New Brand Sun Launch


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Quick Take: Invu, pronounced “in view,” is the new global sunglass brand from the innovative Zürich-based Swiss Eyewear Group, distributed exclusively in the U.S. and Canada by Europa International. The Invu 2016 Summer Collection makes a splash by mixing and matching materials and colors ranging from pop art flashy and transparent crystals all the way to trendy darker mat and satin finished colors. The vibrant colors are paired with the 2015/16 must have flashy mirror coatings. All Invu sunglasses also feature the advanced ultra polarized lens from Swiss Eyewear Group that completely eliminates reflected glare and offers consumers better vision and enhanced color perception. Combining state-of-the-art lens technology with the latest fashion trends at an attractive price point makes Invu the perfect accessory for the summer of 2016. Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. Invu is a registered trademark of Swiss Eyewear Group (International) AG. www.europaeye.com


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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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